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Seductive Interaction Design: Creating Playful, Fun, and Effective User Experiences (Voices That Matter) [Paperback]

Stephen P. Anderson
4.5 out of 5 stars  See all reviews (20 customer reviews)

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Book Description

June 25, 2011 0321725522 978-0321725523 1
What happens when you’ve built a great website or app, but no one seems to care? How do you get people to stick around long enough to see how your service might be of value? In Seductive Interaction Design, speaker and author Stephen P. Anderson takes a fresh approach to designing sites and interactions based on the stages of seduction. This beautifully designed book examines what motivates people to act.

Topics include:
  • AESTHETICS, BEAUTY, AND BEHAVIOR: Why do striking visuals grab our attention? And how do emotions affect judgment and behavior?
  • PLAYFUL SEDUCTION: How do you create playful engagements during the moment? Why are serendipity, arousal, rewards, and other delights critical to a good experience?
  • THE SUBTLE ART OF SEDUCTION: How do you put people at ease through clear and suggestive language? What are some subtle ways to influence behavior and get people to move from intent to action?
  • THE GAME OF SEDUCTION: How do you continue motivating people long after the first encounter? Are there lessons to be gained from learning theories or game design?
Principles from psychology are found throughout the book, along with dozens of examples showing how these techniques have been applied with great success. In addition, each section includes interviews with influential web and interaction designers.

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Seductive Interaction Design: Creating Playful, Fun, and Effective User Experiences (Voices That Matter) + 100 Things Every Designer Needs to Know About People (Voices That Matter)
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Editorial Reviews

About the Author

Stephen P. Anderson is an internationally recognized speaker and consultant based in Dallas, Texas. He created the Mental Notes card deck, a tool that's widely used by product teams to apply psychology to interaction design. Prior to venturing out on his own, Stephen spent more than a decade building and leading teams of information architects, interaction designers, and UI developers. He's designed web applications for technology startups as well as corporate clients like Nokia, Frito-Lay, Sabre Travel Network, and Chesapeake Energy. Between public speaking and project work, Stephen offers workshops and training to help organizations manage creative teams, make use of visual thinking, and design better customer experiences.

Product Details

  • Series: Voices That Matter
  • Paperback: 240 pages
  • Publisher: New Riders; 1 edition (June 25, 2011)
  • Language: English
  • ISBN-10: 0321725522
  • ISBN-13: 978-0321725523
  • Product Dimensions: 9.1 x 8.1 x 0.4 inches
  • Shipping Weight: 1.2 pounds (View shipping rates and policies)
  • Average Customer Review: 4.5 out of 5 stars  See all reviews (20 customer reviews)
  • Amazon Best Sellers Rank: #223,167 in Books (See Top 100 in Books)

More About the Author

Stephen P. Anderson is an internationally recognized speaker and consultant based out of Dallas, Texas. He created the Mental Notes card deck, a tool that's widely used by product teams to apply psychology to interaction design. He's also of the author of the book "Seductive Interaction Design," which explores this topic of psychology and design in more detail.

Prior to venturing out on his own, Stephen spent more than a decade building and leading teams of information architects, interaction designers and UI developers. He's designed Web applications for technology startups as well as corporate clients like Nokia, Frito-Lay, Sabre Travel Network, and Chesapeake Energy.

Between public speaking and project work, Stephen offers workshops and training to help organizations manage creative teams, make use of visual thinking, and design better customer experiences.


Customer Reviews

Most Helpful Customer Reviews
23 of 24 people found the following review helpful
5.0 out of 5 stars Small and Thorough June 19, 2011
Format:Kindle Edition|Verified Purchase
Stephen Anderson does an excellent job introducing the questions that we ask ourselves when we visit a website, open software, buy physical products, and gravitate toward certain people. The book's psychological approach to explaining the catalysts and triggers of human behavior is thorough and provides good examples of how to use those triggers to create a lasting and impressionable experiences. There are 25 chapters which are grouped into four sections...see section descriptions or skip to the bottom line.

Section one (Aesthetics, Beauty, and Behavior) covers topics like gestalt principles/psychology, perceived affordances, product credibility and personality, affect, cognition, and association. Anderson makes plenty of references to other quintessential UX books such as Designing with the Mind in Mind by Jeff Johnson, Visual Thinking for Design by Colin Ware, and Emotional Design by Donald Norman. Section two (Playful Seduction) covers ways to engage audiences with positive affective states such as humor, the mystique of unexpected behavior, and `delighters'. Anderson also uses specific phenomenon such as the information gap theory to explain alternate methods of eliminating the feeling of deprivation in users seeking information. Section three (The subtle Art of Seduction) covers some of the covert ways that our behavior is influenced by revealing topics such as the endowed progress effect, default options, and the many interfaces that offer suggestions such as Twitter's `Who to follow'. Topics such as loss aversion were clearly outlined and empowers users to be more aware of the influences we encounter while online. Section four (The Game of Seduction) takes a gamification approach to explaining the intrigue of certain user experiences.
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21 of 22 people found the following review helpful
5.0 out of 5 stars A lot of power in this playful book August 26, 2011
Format:Kindle Edition
I love this book. You can get something useful just by randomly opening it to any page, though I strongly suggest reading it start to finish, and then again with a highlighter! I was looking forward to this book for some time, though a little skeptical given: A) the bold promise of the book and B) this is a topic my own work centers around, so my bar was set quite high. But after spending time with the book, I believe it will be a *HUGE* help to anyone who takes the messages within it seriously.

It's a playful book on a playful topic, but that doesn't mean it isn't powerful. The author has done an amazing job of synthesizing research and implementation ideas from a wide range of domains, all devoted to one goal: creating sustainably engaging user experiences. He manages to do this while including a topic that I typically do NOT like: gamification. However, the author understands the deep implications of how these (game mechanics) techniques can be used, and stays focused on a user-centered context (as opposed to pure marketing-driven manipulation).

This book may look like yet another superficial "make things fun" or even "delightful customer experiences" book, but it's much more. If you want to give your users richer experiences at every level from initial exposure to more advanced use, and create users/customers more likely to stick around and grow with the product, I recommend this book. It's the only book I have found that summarizes these topics in a useful, actionable, way.

Footnote: I was shocked to find my name listed in the credits as an "inspiration" for the topic. I don't know the author, and I would have been extremely disappointed if the book failed to live up to its promise, given my "association" with it.
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26 of 33 people found the following review helpful
3.0 out of 5 stars hmmm ... November 12, 2012
Format:Paperback|Verified Purchase
OK ... lots of rave reviews on this one. What am I missing? I just don't see it. I think this book is fine. There are some cute stories to spark ideas. There is a strong emphasis on delighting the user with unexpected personalization during their experience... yup, that's good. And that's why this is three stars, not less. I can see how the book can capture the reader's attention, although maybe not for more than a few pages per sitting. The layout is clean/well-done. But I honestly think a group of friends hanging-out at Starbucks on a Sunday morning could muse at least half of what's here. I suppose there's value in having these ideas compiled in a book as opposed to quickly-forgotten musings over scones and a Latte. But I'm not seeing anything here that's really sticking as I contemplate designing a website.

Here's a test for you. If you're considering buying this book ... how much did the title effect your decision to surf to this page? If the title is the only reason you're here, then you can expect that experience to translate to pretty much every page of this book. It's all about the quick 'grab' ... not too much substance after that. So, I guess if that's the kind of inspiration you're looking for then this book is for you. Hey, it got me to buy the book. I totally have to cop to that.

And to be honest that's the only reason I gave it three stars. I bought the book ... LOL! I didn't hate it ... just didn't get the kind of zing that apparently others got. Oh well. Keeping it ... but not loving it. And definitely not seduced by it. I'd need a LOT more substance for that :)
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Most Recent Customer Reviews
4.0 out of 5 stars worth the money
Great Book
Published 6 days ago by Free Market
4.0 out of 5 stars Fun, easy read that you can put to use
This book does a good job of convincing you to continue reading it. The writing style is light and interesting, it is full of examples, and it provides insights you could actually... Read more
Published 1 month ago by Connie
4.0 out of 5 stars Insightful and well referenced
This book gave me new and valuable perspectives on a design project I am working on. The ideas are well thought out. Read more
Published 3 months ago by Christopher
4.0 out of 5 stars Great points
Inspiring points and great ideas. I loved the examples and explanations in this book and felt it was on top of trends. However, I have never read a book with so many errors in it!
Published 9 months ago by Danelle
5.0 out of 5 stars Exactly What I Was Looking For
I'm not a UX expert, but rather a web developer with a huge desire to take an existing interface and make it more compelling to users. Read more
Published 9 months ago by Amazon Customer
5.0 out of 5 stars Super insightful, lots of immediately useful info
Well worth reading. Tons of insights into usability and emotional design throughout - fantastic read. I would highly recommend it to any web designer or developer.
Published 11 months ago by J. C. Harrington
4.0 out of 5 stars interesting insights
This book takes interaction design away from user friendliness to using insights in human behavior to improve the user experience and reaching your businesss goals. Read more
Published 11 months ago by B.M.JUTTE
4.0 out of 5 stars Definitely good, but not great
This book covers a lot of useful information about effective user experiences and tactics for engaging the users, and it includes references to great books where it got information... Read more
Published 15 months ago by jmarek
5.0 out of 5 stars Great book
This book has good explanations on the UX design. I would highly recommend for the beginners in the design industry.
Published 17 months ago by Yankee Z
5.0 out of 5 stars Great book, lots of good insight, fun to read
I came away from this book with a lot of good theories and practical applications that I believe will help my website designs to be the best they can be. Read more
Published 18 months ago by Amazon Addict
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