Rarely have I found so much information packed into such a short book.
You can get something useful just by randomly opening it to any page, though I strongly suggest reading it start to finish, and then again with a highlighter!
If our missions and purposes are great then customers will fall in love, that is if we behave in such a way as to be lovable also.
It is a good book, but I would prefer a summary of it instead of the whole book. I believe it presents great ideas, observations and insights; but the discussions are lengthy.Published 1 month ago by ABDUL
This book is an overview on different topics. The first chapter about the piano staircase really sucks you in, making you think it's going to be a great book. Read morePublished 3 months ago by KKY
Seductive reading! This book will keep you engaged while discussing not only good design but marketing principles as well. Truly a joyful readPublished 4 months ago by David H. Glass
I am not a designer, but was enthralled with this book at a friend's house. Read most of it, and got a lot out of it. It is not just for designers. Read morePublished 8 months ago by Gettysburg Girl
This book does a good job of convincing you to continue reading it. The writing style is light and interesting, it is full of examples, and it provides insights you could actually... Read morePublished 10 months ago by Connie
This book gave me new and valuable perspectives on a design project I am working on. The ideas are well thought out. Read morePublished 12 months ago by Christopher
Inspiring points and great ideas. I loved the examples and explanations in this book and felt it was on top of trends. However, I have never read a book with so many errors in it!Published 17 months ago by Danelle
I'm not a UX expert, but rather a web developer with a huge desire to take an existing interface and make it more compelling to users. Read morePublished 18 months ago by Amazon Customer