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See By Chloe was launched in 2001, originally as a denim line as a result of the success of the denim and jersey pieces from the Chloe collection. Since its inception, See By Chloe has grown into a diverse and complete ready to wear, accessories and most recently shoe lines. See By Chloe shoes was launched in Spring 2009 to offer the See By Chloe girl a complete look for her lifestyle. See By Chloe remains loyal to its tradition of relaxed femininity, with a touch of playfulness for a casual , young, hip lifestyle. She is independent, cool and confident.