See! [Paperback]

Klaus Mai (Author), Katrin Denkewitz (Photographer), km7 (Author)

Book Description

Publication Date: September 1, 2000

See! is the long awaited second book by top Design Agent km7 aka Klaus Mai himself. Being blind is the last thing that one would expect of a graphic designer, and that´s why in See! Klaus Mai plays with signs and stories all about seeing and not-seeing. Exciting and often hazardous design missions for clients like MTV, Audi, Volkswagen, Swatch, Sony, Universal, etc. have been accomplished since "License to Design" three years ago. See! gives a full report on these missions and features a multitude of yet unreleased material exclusively created for this book. See! presents brandnew evidence of km7´s various talents through finely honed layouts, bullet-proof spreads and more style defining visuals from one of the globe´s most sought-after spymasters.

Product Details

• Paperback: 160 pages
• Publisher: Gestalten Verlag (September 1, 2000)
• Language: English
• ISBN-10: 3931126439
• ISBN-13: 978-3931126438
• Product Dimensions: 11 x 9.6 x 0.6 inches
• Shipping Weight: 1.9 pounds
• Average Customer Review: 3.8 out of 5 stars  See all reviews (4 customer reviews)
• Amazon Best Sellers Rank: #3,797,693 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

5 of 5 people found the following review helpful:

4.0 out of 5 stars Very Cool Book!, April 3, 2001

By A Customer

This review is from: See! (Paperback)

One of my favorite design books! The design work is more mature and beautiful than "License to Design." The first book had far to many Rave invitations. It's true that the text is difficult to read but great design does not have to be explained.

4 of 4 people found the following review helpful:

5.0 out of 5 stars Dion, June 13, 2001

By A Customer

This review is from: See! (Paperback)

This book gives a very, very good example of today's design trends. It has design examples from NIKE, MTV, AUDI and much more. The book features the big brands with today's designs. This is absolutely the newest trend what design is concerned. Klaus Mai and his design firm use a lot of vector graphics to enhance the accompanying pixel images. Which totaly a new and cool design approach.

I agree with my fellow countryman that the reviews are not very readable (some black text over a dark brown background) but the designs are the thing that matter and they speak for themselves. It is a very cool book. If you should make a choice between Klaus' 2 books, buy them both. You will see Klaus' growth from the first book to the second, design wise....

It is to bad that evil art bases his opinion on the review (text pages. Which is not what the book is about. There aren't even that many text pages in the book. I'd say ± 90% of the book is design. And cool design it is.

11 of 14 people found the following review helpful:

1.0 out of 5 stars Disappointing follow up, October 26, 2000

By 

"evil_art" (The Netherlands) - See all my reviews

This review is from: See! (Paperback)

I am a big fan of Klaus Mai's first book, KM7, so I had big expectations for this follow up book. Suffice to say I was very disappointed. The work in this book is very tame and boring compared to the first book. The text pages are printed in black on a very dark brown background making them impossible to read. I reccomend buying the first KM7 book and not bothering with this one.