I See Your Name Everywhere: Leverage the Power of the Media to Grow Your Fame, Wealth and Success [Paperback]

Pam Lontos (Author), Andrea Brunais (Author), Rick Frishman (Foreword)

Book Description

Publication Date: October 1, 2008

Isn't it time you used publicity to boost your career? Whether you are a CEO, entrepreneur, doctor, lawyer, speaker, author or other business professional, you need "I See Your Name Everywhere" to grow your fame, wealth and success through the media! You will discover how easy it is to: --Get your name into magazines, radio, TV and the Internet --Overcome the 15 most common publicity mistakes --Prepare for a media interview and score positive publicity --Create a press release that gets the media's attention --Efficiently deal with crisis communication

Editorial Reviews

About the Author

Pam Lontos is president of PR/PR, a public relations firm that gets experts into the media. She is former vice president of Disney-owned Shamrock Broadcasting.

Andrea Brunais is a prize-winning journalist and author with experience in crisis communications and a track record of generating positive media coverage.

Rick Frishman is founder of Planned Television Arts and coauthor of "Guerilla Publicity, Networking Magic," and the Author 101 series.

Product Details

• Paperback: 160 pages
• Publisher: Morgan James Publishing (October 1, 2008)
• Language: English
• ISBN-10: 1600374808
• ISBN-13: 978-1600374807
• Product Dimensions: 8.1 x 5.6 x 0.5 inches
• Shipping Weight: 8 ounces (View shipping rates and policies)
• Average Customer Review: 5.0 out of 5 stars  See all reviews (6 customer reviews)
• Amazon Best Sellers Rank: #970,867 in Books (See Top 100 in Books)

More About the Author

Pam Lontos is President of Pam Lontos Consulting. Pam consults with businesses and experts in the areas of sales, marketing and publicity. She is author of the popular books "I See Your Name Everywhere: Leverage the Power of the Media to Grow Your Fame, Wealth and Success" and "Don't Tell Me It's Impossible Until After I've Already Done It." Pam has been recognized in her industry with the Irwin Award for Book Publicist of the Year as well as the George Morrisey Lifetime Achievement Award.

Pam founded PR/PR Public Relations and is a former Vice President of Disney's Shamrock Broadcasting, in charge of eight radio and two television stations. Pam was a professional speaker for 20 years and is a long-time member of the National Speakers Association. A graduate of Southern Methodist University with a master's degree in advertising and psychology, Pam has been in one form of sales or publicity for more than 25 years.

Pam has also earned the coveted Certified Speaking Professional designation from National Speakers Association, and has been featured on CNN, in the New York Times, Entrepreneur, Inc. Magazine and Cosmopolitan, and has appeared on programs with Zig Ziglar, Walter Cronkite, Tom Peters, and Brian Tracy.

Pam can be contacted via Pam Lontos Consulting at www.PamLontos.com or [e-mail].

Pam can be contacted via PR/PR Public Relations at www.prpr.net or [e-mail].

Customer Reviews

Most Helpful Customer Reviews

3 of 3 people found the following review helpful:

5.0 out of 5 stars Who Knows You?, September 22, 2008

By 

Dan Poynter "Author-Publisher-Speaker" (Santa Barbara, CA United States) - See all my reviews
(VINE VOICE)   

This review is from: I See Your Name Everywhere: Leverage the Power of the Media to Grow Your Fame, Wealth and Success (Paperback)

In business, success does not depend on who you know.
It depends on who knows you.
This book shows you how to get your name, product, service and/or business featured in print and on the air.
A fine and handy guide by two fine and experienced publicists.
Highly recommended.
--Dan Poynter, The Self-Publishing Manual.

1 of 1 people found the following review helpful:

5.0 out of 5 stars "If you choose only one PR manual, make it 'I See Your Name Everywhere'" Bob Danzig, September 22, 2009

By 

Literary Media's "Reviews" - See all my reviews

This review is from: I See Your Name Everywhere: Leverage the Power of the Media to Grow Your Fame, Wealth and Success (Paperback)

A practical manual to help you get your work published and seen by the media and the public. Pam Lontos is an expert in media relations and this comes across extremely well in the book.

"Wow! This book tells you how to dramatically improve your image, credibility and market- faster and cheaper than you ever thought possible.! Quote by Brian Tracy, author of "The Psychology of Selling".

You'll find it difficult to not refer to the book again and again as it's so motivational to use the 'practical guidelines' in your publicity campaign.

1 of 1 people found the following review helpful:

5.0 out of 5 stars Great for getting known!, March 28, 2009

By 

Gary Dale Cearley "Gary Dale Cearley" (Bangkok, Thailand) - See all my reviews
(REAL NAME)   

This review is from: I See Your Name Everywhere: Leverage the Power of the Media to Grow Your Fame, Wealth and Success (Paperback)

Getting in the news? That isn't in and of itself a problem. I See Your Name Everywhere: Leverage the Power of the Media to Grow Your Fame, Wealth and Success by Pam Lontos and Andrea Brunais can go a long way to getting you there. These two authors prove that they are very well versed industry professionals who take us by the hands and show us how to get in print.

There are massive amounts of media out there both offline and online that need a constant flow of news. The issue is how to get them to take notice of you. This is the cornerstone of I See Your Name Everywhere. Pam and Andrea start out by explaining exactly what is in the mind of reporters and bloggers who want fresh sources for the news. The authors describe what editors, reporters and in some cases bloggers, go through each day in weeding out the wheat from the chaff in figuring out what their readers would like to see. In many cases this means more than a phone call but also even the whole news story. And this book shows what the spin should be.

I See Your Name Everywhere is full of helpful tips and pointers about getting noticed but I was very happy to see Pam Lontos and Andrea Brunais covering the cardinal rule of press releases: Make the story about the reader and not about the writer. This has worked for me so well in the past and has vastly increased my own exposure in the media.

The authors also rightfully spend time devoted to the importance of getting the message out to bloggers on the internet. If the news media picks up your story it is only a matter of time before these people get interested. As such you would want them on your side and in your camp when they write about you. They need an open channel to you and you should offer it to them first. They also were quite open about other more "stealth" ways to get in the news such as OpEds, letters to the editor, calendar event entries, etc. All of these are really overlooked methods of getting your name out there. On top of that the authors warn against ignoring smaller publications and industry publications at your own peril and sighted several cases where these media outlets led to national and international recognition.

I personally have started to use many of the tricks learned in this book. I also have been around enough to know that this is not a quick fix. Promoting yourself takes time. The authors themselves say it takes seeing a name seven times or more to build brand recognition with most people. The point is to follow their advice. Come up with a plan and stick with it. I have read loads of books on the PR subject, but I must say that I See Your Name Everywhere: Leverage the Power of the Media to Grow Your Fame, Wealth and Success by Pam Lontos and Andrea Brunais was one of the most enjoyable instruction books that I have read in a long time.