I See Your Name Everywhere: Leverage the Power of the Media to Grow Your Fame, Wealth and Success (Paperback)

by Pam Lontos (Author), Andrea Brunais (Author), Rick Frishman (Foreword)

Editorial Reviews

Product Description
Isn't it time you used publicity to boost your career? Whether you are a CEO, entrepreneur, doctor, lawyer, speaker, author or other business professional, you need "I See Your Name Everywhere" to grow your fame, wealth and success through the media! You will discover how easy it is to: --Get your name into magazines, radio, TV and the Internet --Overcome the 15 most common publicity mistakes --Prepare for a media interview and score positive publicity --Create a press release that gets the media's attention --Efficiently deal with crisis communication

About the Author
Pam Lontos is president of PR/PR, a public relations firm that gets experts into the media. She is former vice president of Disney-owned Shamrock Broadcasting.

Andrea Brunais is a prize-winning journalist and author with experience in crisis communications and a track record of generating positive media coverage.

Robyn Freedman Spizman is a consumer advocate and one of the country's leading how-to experts. She is coauthor of "Take This Book to Work" and the "Women for Hire" series (with Tory Johnson).

Rick Frishman is founder of Planned Television Arts and coauthor of "Guerilla Publicity, Networking Magic," and the Author 101 series.

Product Details

• Paperback: 160 pages
• Publisher: Morgan James Publishing (October 1, 2008)
• Language: English
• ISBN-10: 1600374808
• ISBN-13: 978-1600374807
• Product Dimensions: 8.4 x 5.4 x 0.6 inches
• Shipping Weight: 8 ounces (View shipping rates and policies)
• Average Customer Review: 5.0 out of 5 stars See all reviews (6 customer reviews)
• Amazon.com Sales Rank: #630,887 in Books (See Bestsellers in Books)

Customer Reviews

Most Helpful Customer Reviews

1 of 1 people found the following review helpful:

5.0 out of 5 stars Who Knows You?, September 22, 2008

By	Dan Poynter "Author-Publisher-Speaker" (Santa Barbara, CA United States) - See all my reviews

In business, success does not depend on who you know.
It depends on who knows you.
This book shows you how to get your name, product, service and/or business featured in print and on the air.
A fine and handy guide by two fine and experienced publicists.
Highly recommended.
--Dan Poynter, The Self-Publishing Manual.

5.0 out of 5 stars Great for getting known!, March 28, 2009

By	Gary Dale Cearley "Gary Dale Bulldog Cearley" (Bangkok, Thailand) - See all my reviews (REAL NAME)

Getting in the news? That isn't in and of itself a problem. I See Your Name Everywhere: Leverage the Power of the Media to Grow Your Fame, Wealth and Success by Pam Lontos and Andrea Brunais can go a long way to getting you there. These two authors prove that they are very well versed industry professionals who take us by the hands and show us how to get in print.

There are massive amounts of media out there both offline and online that need a constant flow of news. The issue is how to get them to take notice of you. This is the cornerstone of I See Your Name Everywhere. Pam and Andrea start out by explaining exactly what is in the mind of reporters and bloggers who want fresh sources for the news. The authors describe what editors, reporters and in some cases bloggers, go through each day in weeding out the wheat from the chaff in figuring out what their readers would like to see. In many cases this means more than a phone call but also even the whole news story. And this book shows what the spin should be.

I See Your Name Everywhere is full of helpful tips and pointers about getting noticed but I was very happy to see Pam Lontos and Andrea Brunais covering the cardinal rule of press releases: Make the story about the reader and not about the writer. This has worked for me so well in the past and has vastly increased my own exposure in the media.

The authors also rightfully spend time devoted to the importance of getting the message out to bloggers on the internet. If the news media picks up your story it is only a matter of time before these people get interested. As such you would want them on your side and in your camp when they write about you. They need an open channel to you and you should offer it to them first. They also were quite open about other more "stealth" ways to get in the news such as OpEds, letters to the editor, calendar event entries, etc. All of these are really overlooked methods of getting your name out there. On top of that the authors warn against ignoring smaller publications and industry publications at your own peril and sighted several cases where these media outlets led to national and international recognition.

I personally have started to use many of the tricks learned in this book. I also have been around enough to know that this is not a quick fix. Promoting yourself takes time. The authors themselves say it takes seeing a name seven times or more to build brand recognition with most people. The point is to follow their advice. Come up with a plan and stick with it. I have read loads of books on the PR subject, but I must say that I See Your Name Everywhere: Leverage the Power of the Media to Grow Your Fame, Wealth and Success by Pam Lontos and Andrea Brunais was one of the most enjoyable instruction books that I have read in a long time.

5.0 out of 5 stars You will see your name everywhere!, November 11, 2008

By	Michelle Dunn "Columnist, author, credit expe... (NH) - See all my reviews (REAL NAME)

Having done my own marketing and publicity for 11 years, I thought I could learn even more things I could do to promote myself with Pam Lontos and Andrea Brunais book. I was right, if you want people to stop you on the street and say they see your name everywhere, this is the book for you.
No nonsense and to the point, proven and tried techniques that really work.