Customer Reviews

I See Your Name Everywhere: Leverage the Power of the Media to Grow Your Fame, Wealth and Success

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In business, success does not depend on who you know.
It depends on who knows you.
This book shows you how to get your name, product, service and/or business featured in print and on the air.
A fine and handy guide by two fine and experienced publicists.
Highly recommended.
--Dan Poynter, The Self-Publishing Manual.

A practical manual to help you get your work published and seen by the media and the public. Pam Lontos is an expert in media relations and this comes across extremely well in the book.

"Wow! This book tells you how to dramatically improve your image, credibility and market- faster and cheaper than you ever thought possible.! Quote by Brian Tracy, author of "The Psychology of Selling".

You'll find it difficult to not refer to the book again and again as it's so motivational to use the 'practical guidelines' in your publicity campaign.

Getting in the news? That isn't in and of itself a problem. I See Your Name Everywhere: Leverage the Power of the Media to Grow Your Fame, Wealth and Success by Pam Lontos and Andrea Brunais can go a long way to getting you there. These two authors prove that they are very well versed industry professionals who take us by the hands and show us how to get in print.

There are massive amounts of media out there both offline and online that need a constant flow of news. The issue is how to get them to take notice of you. This is the cornerstone of I See Your Name Everywhere. Pam and Andrea start out by explaining exactly what is in the mind of reporters and bloggers who want fresh sources for the news. The authors describe what editors, reporters and in some cases bloggers, go through each day in weeding out the wheat from the chaff in figuring out what their readers would like to see. In many cases this means more than a phone call but also even the whole news story. And this book shows what the spin should be.

I See Your Name Everywhere is full of helpful tips and pointers about getting noticed but I was very happy to see Pam Lontos and Andrea Brunais covering the cardinal rule of press releases: Make the story about the reader and not about the writer. This has worked for me so well in the past and has vastly increased my own exposure in the media.

The authors also rightfully spend time devoted to the importance of getting the message out to bloggers on the internet. If the news media picks up your story it is only a matter of time before these people get interested. As such you would want them on your side and in your camp when they write about you. They need an open channel to you and you should offer it to them first. They also were quite open about other more "stealth" ways to get in the news such as OpEds, letters to the editor, calendar event entries, etc. All of these are really overlooked methods of getting your name out there. On top of that the authors warn against ignoring smaller publications and industry publications at your own peril and sighted several cases where these media outlets led to national and international recognition.

I personally have started to use many of the tricks learned in this book. I also have been around enough to know that this is not a quick fix. Promoting yourself takes time. The authors themselves say it takes seeing a name seven times or more to build brand recognition with most people. The point is to follow their advice. Come up with a plan and stick with it. I have read loads of books on the PR subject, but I must say that I See Your Name Everywhere: Leverage the Power of the Media to Grow Your Fame, Wealth and Success by Pam Lontos and Andrea Brunais was one of the most enjoyable instruction books that I have read in a long time.

Having done my own marketing and publicity for 11 years, I thought I could learn even more things I could do to promote myself with Pam Lontos and Andrea Brunais book. I was right, if you want people to stop you on the street and say they see your name everywhere, this is the book for you.
No nonsense and to the point, proven and tried techniques that really work.

If you want to reach today's media, then you need to learn what they need, and then how to deliver the material to meet those needs.

I love what these authors write in the opening page of chapter 1: "Generating publicity is a learned art. We are practitioners of that art. In this book, we share our decades of experience in PR and news-media worlds, helping people eager to advance their personal or professional interests. The same news-generating principles apply whether you are a CEO, entrepreneur, doctor, lawyer, nonprofit executive, professional speaker or book author."

In an easy-to-read format, this book is filled with relevant information to help you get your message out. When you deliver your message, part of the key is to deliver it in a fashion where it will be received--and so often it is not because of the person trying to reach the media has no idea what they need nor how to deliver it.

This book provides you with the method and practical tips which will take you way down the road toward success. I recommend it.

Finally, a no-nonsense guidebook for publicity! Pam's and Andrea's expertise flows from every page of this book. Once I started reading it, I knew I had found the answers for all my future media needs.
- Kendra Trahan
Author/Publisher
"Disneyland Detective"
"Disney's California Adventure Detective"