From Publishers Weekly
Ausubel, who produces the Seeds of Change organic seed catalogue and who founded the company of the same name with his wife, Nina Simons, observes, "Variety is not only the spice of life, but the very staff of life." Arguing in favor of biodiversity and against the dangers posed to it--and to ourselves--by agribusiness, his book is part creed, part survey and part personal history as he seeks out like-minded organic gardeners, scientists, scholars and chefs (e.g., Alice Waters, who also contributes recipes) for testimonials in pursuit of large-scale change in the way food is grown and used. It is hard not to credit his basic points, but Ausubel's style is messianic in a way that may not convince, and his attentiveness to the virtues of his own business will strike some as self-serving. His tone is hopped-up, and his words are profuse: "Life is a living, pulsing, vibrating, plasmic mystery, a spontaneous improvisation linked through time by memory." Photos not seen by PW. $100,000 ad/promo; author tour.
Copyright 1993 Reed Business Information, Inc.
From Library Journal
Filmmaker, writer, and entrepreneur Ausubel has written an engaging, informative, and often quite personal account of the founding and beginning years of Seeds of Change, a new company that sells organically grown seeds to gardeners. Much more than a narrative of a seed company and its founders, this is really a story about biodiversity. Ausubel passionately believes that individual gardeners can play a vital role in saving uncommon yet meritorious varieties of fruits and vegetables, grains, flowers, and herbs. To that end, Seeds of Change offerings are traditional, nonhybrid varieties, meaning they will, unlike hybrids, breed true to the parents and can be harvested by gardeners and passed on from generation to generation. Although readers may not always agree with the author's wide-ranging views on American business and society, ecology, anthropology, nutrition, and other topics, this is a thought-provoking and timely book. Highly recommended for public and academic libraries.- William H. Wiese, Iowa State Univ. Lib., Ames
Copyright 1994 Reed Business Information, Inc.