Seeing is Believing uses semiotic and psychoanalytic concepts to help readers gain an understanding of the way we find meaning in visual phenomena and the way our minds process images. These concepts are presented in a readable, entertaining style, and abundant images, many of them new, including numerous drawings by the author, are offered to show how the principles discussed in the book have been applied.
I was born in Boston and kept moving west as I got educated: western Mass (the University of Mass at Amherst), Iowa (the University of Iowa in Iowa City), Minnesota (The Univ. of Minnesota) in Minneapolis). I landed a job teaching at San Francisco State and have been in the Bay Area since 1965. I've been married for 49 years, but it only seems like 47 or 48 years, to a former philosophy professor. I've kept a journal since 1956 and all my books have come out of the journals. I'm an artist and illustrate my books and books by other writers from time to time. I have two children and four grandchildren. Now, in 2009, I've got five books in various stages of publication:
1. Bali Tourism. Routledge. To be published in March, 2011 (I hope).
2. Japan Tourism: An Ethno-Semiotic Analysis. Published in 2010.
3. The Cultural Theorist's Book of Quotations. Published in 2010.
4. The Objects of Affection: Semiotics and Consumer Culture. 2010.
5. Seeing is Believing: An Introduction to Visual Communication. 4th
edition. To be published in 2011.
