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Seeing the Big Picture: Business Acumen to Build Your Credibility, Career, and Company [Kindle Edition]

Kevin Cope
4.6 out of 5 stars  See all reviews (28 customer reviews)

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Book Description

An MBA in 180 pages, Seeing the Big Picture simplifies the complexities of businesses large and small and shows you how a deep understanding of your company can help build the credibility and career you want. And it can make your work more fulfilling and purpose-driven by highlighting how you influence the success of your team, department, or organization.

All companies are driven to success or failure by the same five simple drivers: cash, profit, assets, growth, and people. Kevin Cope, founder of Acumen Learning, will help you appreciate how your day-to-day decisions can balance these drivers and contribute to the big picture of your organization’s success. You’ll discover the acumen you need to bring real value and passion to your work.

Whether you’re on the manufacturing floor or sitting in the corner office, you can learn how to follow the drivers through to measurable results—conquering your fear of numbers. Using Kevin’s simple explanations of the most important metrics presented in the income statement, the balance sheet, and the statement of cash flows, you’ll be able to quickly review financial reports for signs of success or impending doom.

Convincingly communicate your ideas to leaders, improve your team’s performance, even launch a successful business of your own. No matter your goal, give yourself the foundational knowledge every businessperson needs, and discover new strategies for proving your value.

Editorial Reviews

About the Author

Kevin Cope is not only a successful executive, he is also a trusted resource and confidant to top business leaders from around the world. For over 25 years, Kevin has promoted the idea that the brightest minds in business see the big picture without losing sight of the details, thrive despite uncertainties and complexities, and consistently make game-changing decisions that deliver results. In short, Kevin has promoted the idea that business acumen is an essential characteristic of a business leader. In 2002, Kevin Cope founded Acumen Learning, a boutique training company that has introduced their 5 Drivers business model to sixteen of the FORTUNE 50, helping them develop employees that drive and are driven by the business. Kevin is a sought after keynote speaker and author of Seeing the Big Picture, which has been praised by business leaders as a smart, insightful, and straightforward approach to understanding the business of business.

Product Details

  • File Size: 8283 KB
  • Print Length: 197 pages
  • Page Numbers Source ISBN: 1608322467
  • Publisher: Greenleaf Book Group Press (March 4, 2012)
  • Sold by: Amazon Digital Services, Inc.
  • Language: English
  • ASIN: B007H9JVU2
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Not Enabled
  • Lending: Enabled
  • Amazon Best Sellers Rank: #144,946 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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Customer Reviews

Most Helpful Customer Reviews
15 of 16 people found the following review helpful
5.0 out of 5 stars Excellent foundation on business fundamentals! March 4, 2012
I really like how "Seeing the Big Picture" makes challenging and intimidating financial concepts seem so basic and fundamental. I do not have a background in business or finance, and this book helps anyone to establish a foundation that helps them see how all businesses fundamentally operate. I say it's a must read from anyone just starting their career path, to the most seasoned of leader or managers that may need help simplifying how they communicate business performance to their teams; or who may need a refresher themselves.
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13 of 14 people found the following review helpful
4.0 out of 5 stars Want to Increase Your Value as an Employee? February 19, 2012
Unfortunately there is a large percentage of new hires for large companies who do not really understand what makes the company successful. Large corporations hire thousands of new employees each and every year and far too many of these employees are assigned to positions that do not allow the employee to see the big picture. Failing to really understand the big picture, how the different departments work/fit together often dooms an employee to a specialized role in the middle ranks of the company. If you want upward mobility in a company, you must understand the big picture - what drives the success of a company.

Kevin Cope, the author of Seeing the Big Picture has written an easy to read but sufficiently detailed guide for anyone to develop a much better understanding of any company.

According to Mr. Cope, there are five drivers that will allow you to see the big picture of any company. These drivers are: Assets, Profits, Growth, People and Cash. They are inter-connected, each driver influences all the others. If you understand these drivers, you will have a much better understanding of how the company works, how each employee/department contributes toward the overall goal of the company. By understanding the drivers, you can know when one is lagging and have a good idea about where to start looking for solutions.

The book is divided into two parts. Part one focuses on a detail discussion of each of the key drivers of any business. Part two focuses on explaining what goes into the financial statements of any business and how to read and understand the financial statements.

Mr. Cope explains the concepts and then uses a fictional company, Austin's Cycle Shop to illustrate the concepts.
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13 of 14 people found the following review helpful
5.0 out of 5 stars Better than my MBA March 5, 2012
If I had to pick one book to replace my MBA (that cost me ten's of thousands of dollars) it would be Kevin's new book. It's so simple. I avoided all the finance classes in college because I thought they were too hard. Kevin takes that myth and busts it down with an easy to read, simple format that's amazing. Bottom line: My business acumen has improved. Read Kevin's book!
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4 of 4 people found the following review helpful
5.0 out of 5 stars Another Winner! March 6, 2012
By BizGuy
I read a book a month. I just got back from a business trip where I read this on the plane. Best book I've read in several years. This was really 'no nonsense' and readable. This is a must read and I predict it will be very popular if not a long-term best seller. I really like how it pounds on practical application. I feel like I could start or run a business. I'm fired up. Thanks.
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5 of 6 people found the following review helpful
5.0 out of 5 stars Hits the Spot!! March 4, 2012
Kevin's book is ideal in its role as a refresher in the fundamentals for the seasoned business professional while also serving to be an invaluable resource to those who are cutting their teeth in the corporate world. It is a well conceived road map that is of great use for those trying to conceptualize and understand where they fit in the grand scheme of their organization's financial and philosophical goals. Kevin's book accomplishes this in a way that serves as easy reading for the layperson without taking on a tone that, in a lesser work, could easily be construed as condescending in its writing. It is a credit to the author that he can accomplish laying a a proper foundation of business principles in a way that is both engaging and thought provoking. A definite must-read, regardless of one's status on the organizational flow chart.
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2 of 2 people found the following review helpful
4.0 out of 5 stars A great book if you're self-employed! April 5, 2012
I jumped into self-employment based on my skillset, not necessarily my business or financial knowledge. I'm not a business school grad, and reading this book has helped me think about my business in a whole new light. It's particularly helpful because of the story of Austin's Bike Shop, which is the story of somebody who owns a small business and successfully grows it. For anybody who really wants to understand the financial basis for business decisions and how they might improve their own company or career, this book is perfect. And if you are thinking about self-employment or starting your own company, it's essential.
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2 of 2 people found the following review helpful
5.0 out of 5 stars Amazing & Informative Read. A++++ March 14, 2012
Format:Hardcover|Verified Purchase
Mr. Cope's book was one of the top business books I've ever read. His informative and direct writing style was easy to understand, yet increased my overall business acumen drastically. As a young professional, the concepts I've taken away from this read will help me gain credibility and a new level of business savvy with the executives in my company. This book gave me the knowledge and confidence to speak up in business meetings.....even when the top company executives are present. Just like the book cover states, I feel like I've gotten an MBA education over the weekend!
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Most Recent Customer Reviews
5.0 out of 5 stars Five Stars
Published 5 days ago by Carla J Sandy
5.0 out of 5 stars Excellent reference for the business owner
I'm a business owner and am always on the prowl for good, informational books that would help me run my business. Read more
Published 2 months ago by Orlando Irsula
3.0 out of 5 stars Three Stars
It's a pretty generic business book. It's ok for learning a few buzz words.
Published 3 months ago by John
5.0 out of 5 stars meaningful, easy to understand
As a person in business with an education in music, I frequently felt unqualified to speak to financial issues. Read more
Published 4 months ago by Bryan Entzminger
5.0 out of 5 stars This easy read is an excellent way to introduce new managers ...
This easy read is an excellent way to introduce new managers to the basic concepts of business acumen. I've purchased about two dozen copies so far.
Published 5 months ago by MFL 9125
5.0 out of 5 stars Seeing the big picture
Great source for the basics and easy to grasp. Great way to start learning th language and encouraging. Thank you Kevin Cope.
Published 5 months ago by TxGirl
4.0 out of 5 stars Four Stars
well written.
Published 9 months ago by Lonnie Grose
5.0 out of 5 stars Knowledge that every career minded person needs to possess.
Kevin Cope sets the stage and shares the knowledge that every career minded person needs to possess. Read more
Published 9 months ago by Keith Houske
3.0 out of 5 stars Three Stars
Good intro to business acumen.
Published 9 months ago by RLN
4.0 out of 5 stars Easy Reading
This is very well written, easy to understand and brings out the real bottom line - what is really important and useful to determine if a business is succeeding or failing... Read more
Published 14 months ago by Mark
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