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Seeing the Big Picture: Business Acumen to Build Your Credibility, Career, and Company Hardcover – March 6, 2012

4.6 out of 5 stars 33 customer reviews

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Editorial Reviews

About the Author

Kevin Cope is not only a successful executive, he is also a trusted resource and confidant to top business leaders from around the world. For over 25 years, Kevin has promoted the idea that the brightest minds in business see the big picture without losing sight of the details, thrive despite uncertainties and complexities, and consistently make game-changing decisions that deliver results. In short, Kevin has promoted the idea that business acumen is an essential characteristic of a business leader. In 2002, Kevin Cope founded Acumen Learning, a boutique training company that has introduced their 5 Drivers business model to sixteen of the FORTUNE 50, helping them develop employees that drive and are driven by the business. Kevin is a sought after keynote speaker and author of Seeing the Big Picture, which has been praised by business leaders as a smart, insightful, and straightforward approach to understanding the business of business.
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Product Details

  • Hardcover: 176 pages
  • Publisher: Greenleaf Book Group Press; 1 edition (March 6, 2012)
  • Language: English
  • ISBN-10: 1608322467
  • ISBN-13: 978-1608322466
  • Product Dimensions: 1 x 6 x 8.8 inches
  • Shipping Weight: 6.4 ounces (View shipping rates and policies)
  • Average Customer Review: 4.6 out of 5 stars  See all reviews (33 customer reviews)
  • Amazon Best Sellers Rank: #35,247 in Books (See Top 100 in Books)

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Customer Reviews

Top Customer Reviews

Format: Hardcover
I really like how "Seeing the Big Picture" makes challenging and intimidating financial concepts seem so basic and fundamental. I do not have a background in business or finance, and this book helps anyone to establish a foundation that helps them see how all businesses fundamentally operate. I say it's a must read from anyone just starting their career path, to the most seasoned of leader or managers that may need help simplifying how they communicate business performance to their teams; or who may need a refresher themselves.
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Format: Hardcover
Unfortunately there is a large percentage of new hires for large companies who do not really understand what makes the company successful. Large corporations hire thousands of new employees each and every year and far too many of these employees are assigned to positions that do not allow the employee to see the big picture. Failing to really understand the big picture, how the different departments work/fit together often dooms an employee to a specialized role in the middle ranks of the company. If you want upward mobility in a company, you must understand the big picture - what drives the success of a company.

Kevin Cope, the author of Seeing the Big Picture has written an easy to read but sufficiently detailed guide for anyone to develop a much better understanding of any company.

According to Mr. Cope, there are five drivers that will allow you to see the big picture of any company. These drivers are: Assets, Profits, Growth, People and Cash. They are inter-connected, each driver influences all the others. If you understand these drivers, you will have a much better understanding of how the company works, how each employee/department contributes toward the overall goal of the company. By understanding the drivers, you can know when one is lagging and have a good idea about where to start looking for solutions.

The book is divided into two parts. Part one focuses on a detail discussion of each of the key drivers of any business. Part two focuses on explaining what goes into the financial statements of any business and how to read and understand the financial statements.

Mr. Cope explains the concepts and then uses a fictional company, Austin's Cycle Shop to illustrate the concepts.
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Format: Hardcover
If I had to pick one book to replace my MBA (that cost me ten's of thousands of dollars) it would be Kevin's new book. It's so simple. I avoided all the finance classes in college because I thought they were too hard. Kevin takes that myth and busts it down with an easy to read, simple format that's amazing. Bottom line: My business acumen has improved. Read Kevin's book!
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Format: Hardcover
I read a book a month. I just got back from a business trip where I read this on the plane. Best book I've read in several years. This was really 'no nonsense' and readable. This is a must read and I predict it will be very popular if not a long-term best seller. I really like how it pounds on practical application. I feel like I could start or run a business. I'm fired up. Thanks.
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Format: Hardcover
I jumped into self-employment based on my skillset, not necessarily my business or financial knowledge. I'm not a business school grad, and reading this book has helped me think about my business in a whole new light. It's particularly helpful because of the story of Austin's Bike Shop, which is the story of somebody who owns a small business and successfully grows it. For anybody who really wants to understand the financial basis for business decisions and how they might improve their own company or career, this book is perfect. And if you are thinking about self-employment or starting your own company, it's essential.
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Format: Hardcover Verified Purchase
Mr. Cope's book was one of the top business books I've ever read. His informative and direct writing style was easy to understand, yet increased my overall business acumen drastically. As a young professional, the concepts I've taken away from this read will help me gain credibility and a new level of business savvy with the executives in my company. This book gave me the knowledge and confidence to speak up in business meetings.....even when the top company executives are present. Just like the book cover states, I feel like I've gotten an MBA education over the weekend!
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Format: Hardcover
I have a business degree but used it very little - I was an Army Officer for 21+ years. This book is easy to read, methodically organized and easy to understand. I checked it out from the library and read it. I am going to buy it and use it from time to time to refresh my memory and skills. Highly recommended.
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Format: Hardcover Verified Purchase
I hate math. I hate company financial discussions. But I like this book. It is as if Cope is in my head, answering my unspoken questions. Just when he explains something containing a financial term I've forgotten, he inserts a simple definition of that very term. I love the practical story of Autin's Cycle Shop, too. It is told in stages, with each stage inserted into the text to illustrate the point Cope is making at the moment. Oh yes, it is written in layman's language, or I wouldn't have ever bothered reading it. This book is a must-have reference book for your desk--an illuminating and confidence-building cheat sheet for all of us non-financial folks.
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