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Seeing Red Cars: Driving Yourself, Your Team, and Your Organization to a Positive Future Paperback – February 7, 2011
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"The Industries of the Future"
Innovation expert Alec Ross explains what’s next for the world. Learn more.
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“Provides the toolkit and the foundation for people to define their purpose and generate value with realistic and practical solutions.”
—Tony DeBlauwe, Senior HR Partner for a global technology organization; founder, HR4Change; and author of Tangling with Tyrants
“As the marketplace’s creative destruction grows ever more creative and destructive, it’s essential to keep your wits about you and direct your personal and professional energies where they are most effective. Goodrich gives you the tools and guidance to do just that.”
—Don Tapscott, coauthor of Wikinomics and Macrowikinomics; Chairman, nGenera Insight; and Adjunct Professor of Management, University of Toronto
“Utilizing Goodrich’s approach will set you on a road you may never have dreamed possible. Ready, go!
—Cali Ressler and Jody Thompson, coauthors of Why Work Sucks and How to Fix It and creators of the Results-Only Work Environment
About the Author
Laura Goodrich specializes in the field of workplace dynamics and relationships. She has twenty-five years of professional experience, fifteen of which she has spent as a corporate trainer, coach, consultant, and speaker. She has a degree in Training and Organizational Development from The University of Minnesota and has received coach training from both the Corporate Coach University and the Coaches Training Institute. Laura is co-owner of an integrated content company that specializes in authoring and producing videos, documentaries, television series, speaking and coaching. She is also an active member of the National Speakers Association and ASTD.
More About the Author
professional experience. For the last twenty years she has served as
an innovator, keynote speaker, coach, and advisor to leaders worldwide on change and the future of work.
Goodrich is also the award winning author and producer of the book and film
"Seeing Red Cars: Driving Yourself, Your Team and Your Organization to a
Positive Future." Described as 'transformational, relevant and timely,' Seeing
Red Cars was chosen by the Wall Street Journal and LiveMint as a "Top Five
Leadership Book" In 2007 Goodrich was named as one of the top ten international
executive coaches by Blanchard and Company, one of the world's largest training and coaching organizations.
Goodrich is co-founder of On Impact Productions, Next Generation Company and the GWTNext - Global Workforce Transformation Community.
On Impact Company
Goodrich and business partner Greg Stiever are pioneers in designing and authoring interactive online learning where bite sized learning is spaced over time. This spaced learning, leverages film making sensibilities, stories, coaching and learning that creates real change.
Next Generation Company
Next Generation, an organization bringing interactive online learning and change to leaders, associations and organizations worldwide.
GWT Next - Global Workforce Transformation
A community of innovative, forward thinking professionals who recognize we're not leaving on the road we came on. We are at a place of transformation and few industries will be exempt. We don't have all the answers, but are committed to figuring them out together. We recognize that it is a time of great opportunity!
Goodrich is a member of the World Future Society (WFS), and the Global Speakers Federation (GSF)
Global Workforce Innovator - Author l Keynote Speaker l Pioneer in Online Experience
Internationally recognized specialist in Change and the Future of Work.
OOVOO: Laura Goodrich
Author: Seeing Red Cars: Driving Yourself, Your Team and Your Organization to a Positive Future is available now. Amazon http://amzn.to/aj0IUm or Barnes and Noble http://bit.ly/c5F1j7
Seeing Red Cars -- Mindset to Win - Forbes Magazine
Program Host and Author: Seeing Red Cars
Program Host and Author: Shifting Years: Leverage the Power of Generations
Program Host and Author: Embracing Change
Program Host and Author: On a High Note
Program Co-Host and Author: Next Generation Association iPortal
Host, Author and Producer of The Laura Goodrich Library of videos which includes more than 35 videos for organizations and leaders and employees to use to support learning and positive change.
Top Customer Reviews
I'm not a fan of simplistic, "positive thinking," the approach that if you dream it you'll do it. The world is filled with dreamers that don't achieve. However, I believe, "Seeing Red Cars," provides rubber-hits-the-road strategies for creating AND achieving a vision driven life, team, and organization.
How to drive into a positive future?
Focus on what you want. It's likely you spend most of your life reacting rather than acting. Additionally, research shows that 70% of your thoughts are about what you don't want and what you'd like to avoid.
Can you, in this moment, name what you want? You can't get there if you can't name it. "Clarity is the most important motivator and predictor of future success. You get more of what you focus on."
Focus on what you can control. Life's frustrations center on things you can't control. Trying to control them drains you. You'll go farther by playing to your strengths and controlling what you can control.
Here's a brief sampling of principles that Laura offers.
Six strategies that help you get there:
1. Jump into social media. Twitter is the most powerful tool available for establishing new connections.
2. Follow your intuition. When was the last time you did some soul-searching?
3. Engage in many conversations. One significant conversation can change your life.
4. Utilize supporters. Let others help.
5, Utilize doubters. Prove the: can't, don't, and won't people wrong.
6. Deal effectively with weaknesses by linking with the strengths of others.
If you can't state what you want, describe your plan, and define a time-line for getting there, "Seeing Red Cars," is for you.
With a heavy focus on using this Seeing Red Cars mindset (the idea that if you start thinking about red cars, you will automatically see more red cars...your mind being drawn toward what you think about) in the business world, Goodrich still offers plenty of anecdotal examples of how this can be used in real life.
There are many worksheets included in the book to develop your own bucket list of "wants" as well as trackable sheets to help you decide what to do to reach those goals and keep you on target. The is emphasis is on balance in all areas of life, because dissatisfaction in any area of life will affect other areas. Goodrich offers ways to find the imbalances and how to focus more on what brings joy and happiness. Be prepared to do some soul-searching about what is important in your life and how to get it. This is a fabulous book for any organization, team, or workplace looking to change focus and work toward more employee satisfaction, creativity, and cooperation.
David Mahoney, executive, writes, "There comes a moment when you have to stop revving up the car and shove it into gear." Laura Goodrich's Seeing Red Cars provides a practical toolkit and roadmap for bridging the gulf between wishing and doing. If you have the motivation to shift gears in your life and focus on what's important to you and/or your organization, Seeing Red Cars and its website toolkit provide a multitude of easy-to-understand and easy-to-use tools to do so.
Some authors write about identifying one's purpose in life. Laura calls this step crafting personal "I wants." Whatever the nomenclature, this identification exercise is foundational to life and business mastery. Laura offers visual, auditory and tactile triggers, tips and techniques for keeping one's focus clearly in view.
"Even if you're on the right track, you'll get run over if you just sit there," cautions Will Rogers. Seeing Red Cars can serve as one's personal GPS to point the way in getting - and staying - focused on what you want to do with your life.
CEO, Braithwaite Innovation Group and Get Your BIG On!
Most Recent Customer Reviews
If you look for the good in people, you'll find it. If you are waiting for someone to make a mistake - they will. Read morePublished on July 31, 2013 by Crystal Casavant-Otto
I have the opportunity to choose books for our company to hand out to employees so that we can read and have a starting point for conversations. Read morePublished on January 8, 2012 by Kathleen Mixon
We all want positive outcomes, but we typically have negative thoughts. As natural as this might be, it often results in negative outcomes. Read morePublished on April 11, 2011 by Shlomo Vaknin
This new book rom Laura Goodrich is a very good addition to your library if you're interested in maximizing your potential and bringing abundance into your life and those of your... Read morePublished on March 31, 2011 by Gregory A. Ketchum, Ph.D.
Inspirational books are a dime a dozen, but rare is the volume that combines can-do spirit with how-to practical advice. Read morePublished on March 14, 2011 by Rob Salkowitz
It's so great to read a book that really makes a difference in your life. When we were young, many of us read Dale Carnegie's "How To Win Friends And Influence People. Read morePublished on February 8, 2011 by jimdittmer
Focus on what you want, not what you don't. A simple message that is so often difficult to adopt in organizations. Read morePublished on February 8, 2011 by Tony Deblauwe
This book deals directly with the challenges that individuals, teams and organisations face in today's marketplace. Read morePublished on February 8, 2011 by N. Hughes