Why should I give you my hard-earned money? Effective fundraisers answer this essential question every time they ask for a gift. What's their secret to success? They have a winning case for support. As Tom Ahern, America's premier fundraising writer, makes clear, a case isn't some fancy argument you only develop for capital campaigns, when you're chasing millions. Successful donor newsletters, websites, annual reports, donor acquisition programs, email, direct mail, advertising, planned giving programs, and, yes, capital campaigns, too all have one thing in common: behind each stands a well-reasoned, emotionally satisfying case for support. Donors are sure to have questions. Your case gives you great answers. Complements Ahern's acclaimed book, How to Write Fundraising Materials that Raise More Money.
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About the Author
Tom Ahern is the author of How to Write Fundraising Materials that Raise More Money, Raising More Money with Newsletters than You Ever Thought Possible, and Keep Your Donors: The Guide to Better Communications & Stronger Relationships.
He is in demand as a communications trainer, traveling internationally to present his workshops. He is an award-winning magazine journalist (which means he knows how to tell a story).
And he gets results. His work has won three prestigious Gold Quill awards, given annually to communications programs judged to be among the most effective in the world. He s written numerous cases for successful campaigns, totaling more than $1.5 billion (B as in Boy) in goals.
He is in demand as a communications trainer, traveling internationally to present his workshops. He is an award-winning magazine journalist (which means he knows how to tell a story).
And he gets results. His work has won three prestigious Gold Quill awards, given annually to communications programs judged to be among the most effective in the world. He s written numerous cases for successful campaigns, totaling more than $1.5 billion (B as in Boy) in goals.
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Most Helpful Customer Reviews
8 of 9 people found the following review helpful
Format:Paperback
If you bought every book ever published about capital campaigns, they'd all say the same thing: you need a case statement. They might even give you a bullet list of the sorts of things that are normally included in a case statement (but maybe not).
So you know you need a case statement, but you aren't sure exactly how to go about doing it. Most of us fundraisers give up right there and advise our executive director or board to hire a consultant for the campaign and have the "experts" write the case statement.
Sure, that's one way to go. An expensive way, but it does work.
However, for a mere $24.95 you can buy Tom Ahern's newest book and learn everything you need to know, then do it yourself. You'll save your organization a lot of money while becoming a better writer ~and~ a better fundraiser. Not only that, you'll be thoroughly entertained and amused while you read.
If you're serious about raising money for a cause you care about, this might be the best $24.95 you'll ever spend.
Buy Ahern's other books, too -- if writing well is important to you and your job, they're worth their weight in gold.
So you know you need a case statement, but you aren't sure exactly how to go about doing it. Most of us fundraisers give up right there and advise our executive director or board to hire a consultant for the campaign and have the "experts" write the case statement.
Sure, that's one way to go. An expensive way, but it does work.
However, for a mere $24.95 you can buy Tom Ahern's newest book and learn everything you need to know, then do it yourself. You'll save your organization a lot of money while becoming a better writer ~and~ a better fundraiser. Not only that, you'll be thoroughly entertained and amused while you read.
If you're serious about raising money for a cause you care about, this might be the best $24.95 you'll ever spend.
Buy Ahern's other books, too -- if writing well is important to you and your job, they're worth their weight in gold.
5 of 6 people found the following review helpful
By C. B. Copp
Format:Paperback
This is a great, practical book that is easy to whip through, but filled with gems. Tom Ahern is my favorite fundraising author, and this book is yet another reason why he holds that title. The only way that fundraisers, boards, executive staff and ultimately organizations will succeed is to see through the donor's eyes. Tom helps you learn how to do that. Buy this book...better still, read it!
2 of 2 people found the following review helpful
Format:Paperback|Amazon Verified Purchase
This book helped me achieve one of my greatest accomplishments as a fundraiser: drafting a stirring and compelling case for support in 10 days. I worked round-the-clock and checked in with trustworthy editors throughout the process, but this book was the true guide. I'm a guidebook enthusiast, and this is one of the best. Seriously. Fun, clear, focused, practical. Get it and make it your religion. You won't be disappointed.
Most Recent Customer Reviews
5.0 out of 5 stars
Seeing Through a Donor's Eyes
This is an excellent book that every fundraiser and communications professional working in the not-for-profit sector should have.
Thank you Tom!
Thank you Tom!
Published on March 7, 2011 by Diana Gallivan, MA CFRE
5.0 out of 5 stars
Find inspiration and step-by-step guidance in this book
Tom Ahern makes it easy and fun to develop a compelling case for any organization, program or campaign. This book is an essential tool for every fundraiser. Read more
Published on November 24, 2009 by Stewardshop
5.0 out of 5 stars
Every nonprofit must have a case statement
Tom Ahern is a courageous guy. He's written this wonderful, important, thorough, step-by-step guidebook to conceiving and writing arguably the most important document your... Read more
Published on October 12, 2009 by Richard E. Schwartz
4.0 out of 5 stars
Seeing through a Donor's Eyes
Tom Ahern's Seeing through a Donor's Eyes has opened my eyes. Tom's book is an easy read and is packed with specific ideas and examples that will help me create development... Read more
Published on May 22, 2009 by Gary Parrington
5.0 out of 5 stars
A Must Have for All Fundraisers
Seeing Through a Donor's Eyes is a wonderful resource and a quick read. Reading it was much like having an hour-long conversation with Tom over a cup of coffee. Read more
Published on April 20, 2009 by Wanda L. Kay
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