Review
Personable and penetrating, belongs on the desks of anyone with an abiding interest in the forces of shaping success. --
The Book Reader, Fall/Winter 2002-3 Page 48
Seize the American Dream is the winning formula. All the ingredients are here for any size company, a no-nonsense approach to leadership. --Ruth Ann Marshall, President, MasterCard International
This book teaches people how to surrender their good ideas with solid business practices that are clearly defined and actionable. -- Doug Ducey, President & CEO Cold Stone Creamery
From the Inside Flap
Seize the American Dream Dispels Myths and Provides Hope to Entrepreneurs Everywhere
We have all heard it again and again:
Entrepreneurs are good only at starting companies; they are terrible at running them.
Entrepreneurs are great idea people, but are terrible managers.
Sadly, it is these myths that keep many of the worlds most creative and inspired people from pursuing their dreams. That is, until now.
Seize the American Dream: 10 Entrepreneurial Success Strategies is a book for entrepreneurs and people who yearn to build or grow a business, improve lives, and achieve financial freedom. Whether you are a company of one or one thousand, the strategies in this book take you from dream to reality using actionable methods that have proven successful in businesses nationwide. The contents are the result of a 30-year entrepreneurial experiment called CyCare. Houtz started this company in 1967 with $1,500 and ten shares of IBM stock and sold it in 1996 for $276 million. His experience with CyCare was a proving ground for what did and did not work. Companies using the successful strategies Houtz developed are achieving similar results today.
This is not a book of theory, and it is more than a how-to book. It combines no-nonsense advice with proven business methods that you can put into practice immediately. Youll learn how to recognize opportunity, get your idea off the ground, secure financing, build your business, and much more. Seize the American Dream is the new guidebook of entrepreneurial business management and the must-have tool for lasting business success.