This volume tackles the issues of using imagination and creativity to initiate and nurture growth and success in any business enterprise. The book describes a step by step process, starting with the preparation for creative work, the generation of ideas, and how to evaluate and implement them. The inclusion of preparation and implementation should make this a more helpful read for practitioners.
Book Description
Product Details
Would you like to update product info or give feedback on images?
|
More About the Author
My early career in a large IT company may have reduced my "interesting" quotient, but here are a few quirky things that mark me out as an author of sales books:
I am probably the only one who got a deportment girdle at school. No, this was not anything at all sexy (although some of the rest of the uniform might have qualified). It was a red sash, tied round the waist, which was regarded as a reward for good posture and tidiness. The headmistress should see me at my desk now.....
I am probably the only one who supports Wycombe Wanderers Football Club. When I was a kid, we were amateurs in a very humble league that we kept winning. Now, we are professionals and we keep trying to claw our way up the divisions with mixed results, which is not quite so much fun for spectators.
I am probably the only one who likes Dark-bellied Brent Geese, Cheesy Chips (also known as Fries)and dahlias.
Now here's the serious stuff:
I have many years experience in the IT industry and consultancy;
I enjoy teaching sales managers on postgraduate degrees and short courses, and young undergraduates on sales options;
I am currently mentoring some consultants researching successful sales behaviours and working with a top operations management academic on applying "fuzzy logic" to sales resource issues;
The thing that gives me the most buzz about writing is when readers say my books are readable - even better if they also enjoy the read!
I am probably the only one who got a deportment girdle at school. No, this was not anything at all sexy (although some of the rest of the uniform might have qualified). It was a red sash, tied round the waist, which was regarded as a reward for good posture and tidiness. The headmistress should see me at my desk now.....
I am probably the only one who supports Wycombe Wanderers Football Club. When I was a kid, we were amateurs in a very humble league that we kept winning. Now, we are professionals and we keep trying to claw our way up the divisions with mixed results, which is not quite so much fun for spectators.
I am probably the only one who likes Dark-bellied Brent Geese, Cheesy Chips (also known as Fries)and dahlias.
Now here's the serious stuff:
I have many years experience in the IT industry and consultancy;
I enjoy teaching sales managers on postgraduate degrees and short courses, and young undergraduates on sales options;
I am currently mentoring some consultants researching successful sales behaviours and working with a top operations management academic on applying "fuzzy logic" to sales resource issues;
The thing that gives me the most buzz about writing is when readers say my books are readable - even better if they also enjoy the read!
Customer Reviews
|
There are no customer reviews yet.
|
|||
|
Video reviews
|
Tag this product(What's this?)Think of a tag as a keyword or label you consider is strongly related to this product.
Tags will help all customers organize and find favorite items. |
Sell a Digital Version of This Book in the Kindle Store
If you are a publisher or author and hold the digital rights to a book, you can sell a digital version of it in our Kindle Store.
Learn more
