Is Self-Employment For You? [Paperback]

Paul E. Casey (Author)

Book Description

Publication Date: February 2004

This is the one business book every would-be entrepreneur should read before taking the plunge. In IS SELF-EMPLOYMENT FOR YOU?, author and successful businessman Paul E. Casey goes beyond the bottom line to give readers what they need to not just start a business, but to successfully sustain a business. Readers will find out how to evaluate their motives for wanting to go into business and measure whether their emotional and personality traits fit with the entrepreneurial lifestyle. They will also learn about the pitfalls that even "successful" companies fall into, why such adages as "The customer is always right" are not necessarily true, and how to operate a business built on common sense and integrity. Insightful, informative, and easy-to-read, this book will save readers time, money and effort before they start their business.

Editorial Reviews

Review

"...This book is an essential guide for anyone contemplating starting a new business...Don't start a business without it." -- Alf Nucifora, Nucifora Consulting Group

About the Author

Paul Casey is the CEO of Casey Communications, a Seattle based company with focus on radio production and placement. His list of accomplishments includes being the first director of the Alzheimer’s Association of Western Washington., and directing public affairs efforts for the establishment of Seattle downtown transit tunnel. He lives with his wife in West Seattle, Washington.

Product Details

• Paperback: 219 pages
• Publisher: Hara Publishing Group (February 2004)
• Language: English
• ISBN-10: 1887542175
• ISBN-13: 978-1887542173
• Product Dimensions: 9 x 6.1 x 0.6 inches
• Shipping Weight: 13.8 ounces
• Average Customer Review: 5.0 out of 5 stars  See all reviews (4 customer reviews)
• Amazon Best Sellers Rank: #2,983,601 in Books (See Top 100 in Books)

Customer Reviews

Most Helpful Customer Reviews

3 of 3 people found the following review helpful:

5.0 out of 5 stars Is Self Employment for You? by Paul E. Casey, March 8, 2004

By 

George Polley (Edmonds, WA United States) - See all my reviews

This review is from: Is Self-Employment For You? (Paperback)

I like Paul Casey's book, and I have recommended it numerous times since first reading it. Casey is writes from his own experience as a self-employed business owner, which he has been for the past 15 years.

No "how to" book, Casey gets his readers to examine themselves closely for motivation, personality style and ability to stay with something for the long haul, because that is what successful self-employment is. An "I'll try it for a few months or a year and see what happens" mentality is foredoomed to failure.

Learning to view yourself as a "free agent"--as a person who markets your skills and talents to different "buyers," whether you're self-employed or working for someone else, is a must for a person seeking his or her own way in today's marketplace. Whether as self-employed or working for someone else, you have to think in terms of controlling your own destiny rather than trusting it to someone else on whom you depend.

Casey blends what he says with a wonderful sense of humor, frequently at his own expense. Often I found myself laughing out loud just as I GOT what he was saying.

If you're thinking about self-employment at all, or if you've recently been laid off, this book is a must read.

1 of 1 people found the following review helpful:

5.0 out of 5 stars Is Self-Employment for You?, May 13, 2004

By 

Bruce Volz (Redmond, WA) - See all my reviews

This review is from: Is Self-Employment For You? (Paperback)

This is an extremely well written book. Casey's direct and to the point approach challenges the readers to determine if they really belong amongst the self-employed.
He also provides a multitude of insites that will help anyone become successful working for themselves.
Buy this book if you have any thoughts of going into business for yourself.

5.0 out of 5 stars A great read! Perfect for any serious businessperson, July 13, 2011

By 

Bill - See all my reviews

This review is from: Is Self-Employment For You? (Paperback)

I loved reading this book. It helped me to take an introspective look into my own business. I've been a veteran business owner for about 30 years, and I even learned some new things by reading this book. Goes to show you, there is always something new to learn in the world of business. Highly recomended!