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Self-Promotion for the Creative Person: Get the Word Out About Who You Are and What You Do Paperback – June 26, 2001


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Self-Promotion for the Creative Person: Get the Word Out About Who You Are and What You Do + Creative, Inc.: The Ultimate Guide to Running a Successful Freelance Business
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Product Details

  • Paperback: 333 pages
  • Publisher: Three Rivers Press; 1 edition (June 26, 2001)
  • Language: English
  • ISBN-10: 0609806262
  • ISBN-13: 978-0609806265
  • Product Dimensions: 8 x 5.2 x 0.8 inches
  • Shipping Weight: 10.6 ounces (View shipping rates and policies)
  • Average Customer Review: 4.5 out of 5 stars  See all reviews (37 customer reviews)
  • Amazon Best Sellers Rank: #941,958 in Books (See Top 100 in Books)

Editorial Reviews

From the Inside Flap

Are you a creative person who desperately wants to tell the world about your talents and your art but lacks the time, money, and know-how? Self-Promotion for the Creative Person is full of clever and creative ideas you can use to successfully get the word out about who you are and what you do quickly, easily, and cheaply.

Everything you need to know about marketing yourself is included in this book. Self-Promotion for the Creative Person is packed with proven techniques that will work for you whether you are an author, actor, artist, or accordion player who wants fresh, off-beat, and cost-effective ways to build a business or develop a successful and fulfilling career.

Full of winning strategies, innovative ideas, and proven sales and marketing techniques, Lee Silber will show you how to go from starving artist to superstar status with smart advice, including:

* How to market without money

* How to create marketing materials that will sell you even when you're not around

* How to build a buzz using word of mouth

* How to use the Internet in ways you never thought of to promote yourself

* How to get the leaders in your field to endorse and help you

Self-promotion is one of the most difficult things a creative person must do. It is also the most critical. Open this book to any page and chances are you will find something that can help you overcome this hurdle and get the attention and recognition you and your talents deserve.

About the Author

Lee Silber, author of Time Management for the Creative Person and Career Management for the Creative Person, is an accomplished graphic artist, drummer, workshop leader, and radio talk-show host and is the founder of five companies, including CreativeLee Speaking. When not out promoting something, Lee lives with his wife in San Diego, California.

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Customer Reviews

4.5 out of 5 stars
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See all 37 customer reviews
I would have easily paid 3 times the amount I paid for this book....well worth it!!
L.L.H.
I regret that I did not write a review sooner, since it is one of the best motivational books I have read.
S. Mosquera
Everytime I read another section, my mind started leaping off from his ideas into my own.
Pete J. Ceren

Most Helpful Customer Reviews

58 of 67 people found the following review helpful By Erik Fleischer on February 12, 2006
Format: Paperback Verified Purchase
Mr Silber must indeed be very good at self-promotion: he obviously got all his friends and extended family to write great reviews about this mediocre book.

When I set out to pick a book on self-promotion, I wanted useful insights (something a little deeper than "smile, and the world smiles with you"), or at least a clear method -- a set of carefully selected and tested steps. After reading so many reviews praising this book, I thought I had finally found what I was looking for.

Big mistake. This book is not clear, or organized, or particularly insightful. It's just a big, long jumble of ideas loosely grouped into chapters that all seem to talk about everything and nothing. It is not very well written in terms of either formal grammar or style, and is only mildly amusing, as the lack of a clear direction quickly makes it boring.

But that's not all: the book is filled with quotes and pseudo-scientific "facts" that may be appropriate for a casual conversation among friends over a beer at a bar, but definitely not for a book that the reader would like to be able to rely on. In other words, it reads a lot more like The National Enquirer than The Washington Post.

In my opinion the author makes the mistake of confusing creative people with ignorant, unsophisticated people lacking a critical sense.
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11 of 11 people found the following review helpful By Lana Gramlich on December 28, 2008
Format: Paperback Verified Purchase
Nothing really new or enlightening in this book. Many contradictions. For example, in one section the author suggests you produce what the market wants. In another, they insist that an artist stay true to their own passions. They suggest using unusual clothing as a hook, then berate someone they know for wearing an outdated hat. Particularly unhelpful for fine, visual artists (painters, photographers, etc.) Most examples given cite those who have already "made it" breaking into new fields, but once someone's "made it," they're virtually shoved into dozens of new fields (actors writing books, singing, etc.) Author also suggests using famous people you know to get ahead, as though everyone has a bevvy of famous friends. Author suggests contacting such people, but doesn't tell how this is achieved with any success whatsoever.
All of this has been said before...a million times...and better, too. Save your money for your own self-promotion efforts.
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13 of 15 people found the following review helpful By C. Arnold on February 19, 2007
Format: Paperback
I feel like this book has some quality points about it, but the way it's written and structured (or not structured) seemed random to me. There are a lot of fine examples about famous people using "creative" methods to get noticed or get their foot in the door, but after reading the majority of them I didn't feel inspired, but left thinking "Hm, ok. I guess that could work in the perfect situation."

Perhaps I am biased already knowing that having a bunch of business cards with you is key, and writing funky and creative thank you cards can cause you to stand above the rest, but I felt like claim of "everything you need to know to get the word out" left me wondering what else was out there.

After reading points like "don't listen to naysayers", "don't take no for an answer", and "create magnets or stickers with your information on them" I couldn't help but think that the comments were either 'duh' quality or 'tacky' quality.

The book has many, many randomly placed famous quotes, interviews, and "action items" that never seem to follow a strict pattern, which is why I pointed out that the book seemed to be structured poorly.

In the end, it's a great read for someone with only a few ideas or knowledge on promotion (as long as you can get past the structure annoyance), but for the guerrilla who wants thought-provoking ideas, this might not be the best book for you.
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12 of 14 people found the following review helpful By David C. Worthen on January 23, 2005
Format: Paperback
Lee Silber's book "Self-Promotion for the Creative Person: Get The Word Out About Who You Are and What You Do," is honestly one of the most straightforward and realistic books on getting you and your business heard above the "din," in this crowded marketplace. I've read books from Sergio Zyman to Jay Conrad Levinson, and I feel Lee Silber's book ranks right up there. If you are a business owner or an entrprenuer, this book has hundreds of creative ideas to get your own word of mouth going and the "buzz" going about you and your work. Everyone knows that word of mouth is the key to new and continued business, but how do you generate it? How do you keep it going? What can you do to be different? How do you market what you do and have real success? All of these and many other questions are answered with very creative but sound business ideas. This is definitely a book to have in your personal and business library.
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27 of 35 people found the following review helpful By Maryanne Raphael on August 21, 2001
Format: Paperback
This exciting book, written for the creative person contains unique, creative, inexpensive ways to promote yourself and your products. It helps you define what you do and how it benefits the public. It tells you how to reach the biggest possible market with the least effort and expense. Author Lee Silber shows you how to stand out from the crowd, call attention to your work, use word-of-mouth advertising and get help from important people. He reminds writers that all publishers want media=savy authors so the more they learn the better their chances of publishing. And today most published authors, no matter who publishes them, have to promote their own work to be successful. SELF-PROMOTION FOR THE CREATIVE PERSON has creative ways to use the Internet to publicize yourself and your art. It shows how to make an effective Web site. There's a step by step description of how to network and how to handle interviews. Author Silber says all we need is a dream and the passion and discipline to keep working at it. He quotes William Faukner, "Success seems to be largely a matter of hanging on after others have let go." The author points out it isn't the most talented people who succeed but the most motivated." He helps you develop the attitude that you will make it no matter what. And he gives you all the tools you need. I recommend this book to anyone who wants to succeed at anything. Maryanne Raphael, Writer's World
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