Self-Promotion for the Creative Person: Get the Word Out About Who You Are and What You Do [Paperback]

Lee Silber (Author)

Book Description

Publication Date: June 26, 2001

Are you a creative person who desperately wants to tell the world about your talents and your art but lacks the time, money, and know-how? Self-Promotion for the Creative Person is full of clever and creative ideas you can use to successfully get the word out about who you are and what you do quickly, easily, and cheaply.

Everything you need to know about marketing yourself is included in this book. Self-Promotion for the Creative Person is packed with proven techniques that will work for you whether you are an author, actor, artist, or accordion player who wants fresh, off-beat, and cost-effective ways to build a business or develop a successful and fulfilling career.

Full of winning strategies, innovative ideas, and proven sales and marketing techniques, Lee Silber will show you how to go from starving artist to superstar status with smart advice, including:

* How to market without money

* How to create marketing materials that will sell you even when you're not around

* How to build a buzz using word of mouth

* How to use the Internet in ways you never thought of to promote yourself

* How to get the leaders in your field to endorse and help you

Self-promotion is one of the most difficult things a creative person must do. It is also the most critical. Open this book to any page and chances are you will find something that can help you overcome this hurdle and get the attention and recognition you and your talents deserve.

Editorial Reviews

From the Inside Flap

Are you a creative person who desperately wants to tell the world about your talents and your art but lacks the time, money, and know-how? Self-Promotion for the Creative Person is full of clever and creative ideas you can use to successfully get the word out about who you are and what you do quickly, easily, and cheaply.

Everything you need to know about marketing yourself is included in this book. Self-Promotion for the Creative Person is packed with proven techniques that will work for you whether you are an author, actor, artist, or accordion player who wants fresh, off-beat, and cost-effective ways to build a business or develop a successful and fulfilling career.

Full of winning strategies, innovative ideas, and proven sales and marketing techniques, Lee Silber will show you how to go from starving artist to superstar status with smart advice, including:

* How to market without money

* How to create marketing materials that will sell you even when you're not around

* How to build a buzz using word of mouth

* How to use the Internet in ways you never thought of to promote yourself

* How to get the leaders in your field to endorse and help you

Self-promotion is one of the most difficult things a creative person must do. It is also the most critical. Open this book to any page and chances are you will find something that can help you overcome this hurdle and get the attention and recognition you and your talents deserve.

About the Author

Lee Silber, author of Time Management for the Creative Person and Career Management for the Creative Person, is an accomplished graphic artist, drummer, workshop leader, and radio talk-show host and is the founder of five companies, including CreativeLee Speaking. When not out promoting something, Lee lives with his wife in San Diego, California.

See all Editorial Reviews

Product Details

• Paperback: 333 pages
• Publisher: Three Rivers Press; 1 edition (June 26, 2001)
• Language: English
• ISBN-10: 0609806262
• ISBN-13: 978-0609806265
• Product Dimensions: 5 x 0.7 x 8 inches
• Shipping Weight: 10.6 ounces (View shipping rates and policies)
• Average Customer Review: 4.4 out of 5 stars  See all reviews (34 customer reviews)
• Amazon Best Sellers Rank: #246,484 in Books (See Top 100 in Books)

Customer Reviews

Most Helpful Customer Reviews

51 of 60 people found the following review helpful:

2.0 out of 5 stars Big messy jumble of ideas, February 12, 2006

By 

Erik Fleischer - See all my reviews
(REAL NAME)   

This review is from: Self-Promotion for the Creative Person: Get the Word Out About Who You Are and What You Do (Paperback)

Mr Silber must indeed be very good at self-promotion: he obviously got all his friends and extended family to write great reviews about this mediocre book.

When I set out to pick a book on self-promotion, I wanted useful insights (something a little deeper than "smile, and the world smiles with you"), or at least a clear method -- a set of carefully selected and tested steps. After reading so many reviews praising this book, I thought I had finally found what I was looking for.

Big mistake. This book is not clear, or organized, or particularly insightful. It's just a big, long jumble of ideas loosely grouped into chapters that all seem to talk about everything and nothing. It is not very well written in terms of either formal grammar or style, and is only mildly amusing, as the lack of a clear direction quickly makes it boring.

But that's not all: the book is filled with quotes and pseudo-scientific "facts" that may be appropriate for a casual conversation among friends over a beer at a bar, but definitely not for a book that the reader would like to be able to rely on. In other words, it reads a lot more like The National Enquirer than The Washington Post.

In my opinion the author makes the mistake of confusing creative people with ignorant, unsophisticated people lacking a critical sense.

12 of 13 people found the following review helpful:

5.0 out of 5 stars Self-Promotion Is Vital In The Current Marketplace, January 23, 2005

By 

David C. Worthen (Portland, OR) - See all my reviews
(REAL NAME)   

This review is from: Self-Promotion for the Creative Person: Get the Word Out About Who You Are and What You Do (Paperback)

Lee Silber's book "Self-Promotion for the Creative Person: Get The Word Out About Who You Are and What You Do," is honestly one of the most straightforward and realistic books on getting you and your business heard above the "din," in this crowded marketplace. I've read books from Sergio Zyman to Jay Conrad Levinson, and I feel Lee Silber's book ranks right up there. If you are a business owner or an entrprenuer, this book has hundreds of creative ideas to get your own word of mouth going and the "buzz" going about you and your work. Everyone knows that word of mouth is the key to new and continued business, but how do you generate it? How do you keep it going? What can you do to be different? How do you market what you do and have real success? All of these and many other questions are answered with very creative but sound business ideas. This is definitely a book to have in your personal and business library.

15 of 17 people found the following review helpful:

5.0 out of 5 stars Self Promotion for the Creative Person, January 21, 2004

By 

Elizabeth Navarro (Pasadena, California) - See all my reviews

This review is from: Self-Promotion for the Creative Person: Get the Word Out About Who You Are and What You Do (Paperback)

I LOVED this book! I have been trying to find a way for years to make things happen as an artist, but everything I found in other books seemed futile. This book was an inspiration! Things I can actually do to make my career happen! Lee Silber definatly knows what he's writing about and it's not boring (How's that for new and different in a self promotion book). I actually would get excited about my carrer like I should be.