Buy Used
$4.00
FREE Shipping on orders over $35.
Used: Very Good | Details
Condition: Used: Very Good
Comment: ELIGIBLE FOR *FREE* SUPER SAVER SHIPPING. AMAZON CUSTOMER SERVICE WITH DELIVERY TRACKING. Book has been read and contains slight wear.
Have one to sell? Sell on Amazon
Flip to back Flip to front
Listen Playing... Paused   You're listening to a sample of the Audible audio edition.
Learn more
See this image

Self-Promotion Online Paperback – January 1, 2001


See all 2 formats and editions Hide other formats and editions
Amazon Price New from Used from
Paperback
"Please retry"
$0.93 $0.01
Unknown Binding
"Please retry"
NO_CONTENT_IN_FEATURE

Shop the New Digital Design Bookstore
Check out the Digital Design Bookstore, a new hub for photographers, art directors, illustrators, web developers, and other creative individuals to find highly rated and highly relevant career resources. Shop books on web development and graphic design, or check out blog posts by authors and thought-leaders in the design industry. Shop now

Product Details

  • Paperback: 144 pages
  • Publisher: North Light Books (January 2001)
  • Language: English
  • ISBN-10: 158180069X
  • ISBN-13: 978-1581800692
  • Product Dimensions: 11 x 8.6 x 0.4 inches
  • Shipping Weight: 1.2 pounds
  • Average Customer Review: 4.3 out of 5 stars  See all reviews (19 customer reviews)
  • Amazon Best Sellers Rank: #2,735,609 in Books (See Top 100 in Books)

Editorial Reviews

Review

The book is absolutely stunning, supporting great content with equally impressive design. We must also compliment ... oh, practically everything. -- Visual Arts Trends.com

About the Author

Illise Benun is editor and publisher of the quarterly newsletter, The Art of Self-Promotion. She is a national speaker and has conducted self-promotion workshops at the HOW Design Conference since 1993.

More About the Author

Ilise Benun is an author, consultant and national speaker, the founder of Marketing-Mentor.com and the co-producer of the Creative Freelancer Conference.

Her books include "The Designer's Guide to Marketing and Pricing (HOW Books), "Stop Pushing Me Around: A Workplace Guide for the Timid, Shy and Less Assertive" (Career Press), "Self-Promotion Online," and "Designing Web Sites:// for Every Audience" (both HOW Books) and "The Art of Self Promotion." She also co-authored "Public Relations for Dummies, 2nd Edition" (John Wiley & Sons) with Eric Yaverbaum and Bob Bly.

Her work has been featured in national publications such as HOW Magazine, Inc. Magazine, Self, Essence, Crains New York Business, Dynamic Graphics and Working Woman, The New York Times, Toronto Globe and Mail, The Washington Post, The Denver Post and more.

Benun has given presentations for international organizations, including American Marketing Association, Business Marketing Association, the National Association of Women Business Owners, the HOW Design Conference, Freelancers Union, AIGA and Graphic Artists Guild, Registered Graphic Designers of Ontario, Advertising Photographers of America, ASMP, Editorial Freelancers Association, NY Public Library, the NYU Entrepreneurship Summit, the 92nd St. Y and many ad clubs around the country.

From her home office in Hoboken NJ, Benun spends her days coaching creative professionals who are serious about growing their business, one-on-one and in small groups. She started her business in 1988 and has been self-employed for all but 3 years of her working life. She has a B.A. in Spanish from Tufts University. More info here: http://www.marketing-mentor.com

Customer Reviews

I thought what a brilliant, simple, to the point, clear directional book it is.
Michelle Holt and Danny Bain
It's no bigger than a brochure, 128 sides in all, of which a whopping 32 sides are devoted to announcing the beginning of chapters.
Sunny
There are books for artists as entrepreneurs and books for marketing, but this book has it all under one cover.
Frances

Most Helpful Customer Reviews

19 of 21 people found the following review helpful By Sunny on April 15, 2001
Format: Paperback
If you are a serious web designer and looking for serious 'wired' advice, stay away from this joke. But if all you're interested in is brochure-graphics and annual-reports design, this book is a good example to study. It's no bigger than a brochure, 128 sides in all, of which a whopping 32 sides are devoted to announcing the beginning of chapters. I'm serious! 16 whole double sides have been devoted to the words 'Chapter 1', 'Chapter 2' and so on. And the few pages that remain for content dish out such archaic advice as joining email exchange programs and having digital signatures in your emails. Just another book cashing in (or at least trying to) on the fact that there are still enough people out there in awe of the web.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
6 of 6 people found the following review helpful By Harold McFarland HALL OF FAMEVINE VOICE on April 24, 2003
Format: Paperback
"Self-Promotion Online" delivers exactly what the title promises; a full marketing plan for self-promotion via the Internet. The first section starts with a chapter on creating an effective website although you might want to get her other book "Designing Websites" for much more thorough coverage of this area. The rest of the first section covers using the web as an online portfolio and using the website as a showcase for your business.
She does a very commendable job of covering the bane of every Internet user - using e-mail to market without engaging in spam. She also covers items like using strategic linking and doing marketing research online and finishes the book with three different strategies and to-do lists.
Almost every page has full color illustrations and examples to clearly illustrate the concepts presented in the text. The book covers all the most important points of using the Internet to promote your business/self and is a recommended purchase.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
8 of 9 people found the following review helpful By Justin Boucher on November 16, 2001
Format: Paperback
Man was I fooled. All of the great reviews that people have given this book made me think that it was the answer to all my dreams. Now it just holds cups on my coffee table. It is a pretty book. The design is overused, but other than that it is really nice looking. However, I didn't buy it for the pictures, I bought it for the content.
I spent an hour out of my day to listen to someone say the same thing over and over. And what ever happened to being unique? She tears down the artistic (which just happens to be the target market for the book) and tries to replace it with the simplistic. I can see this for a writer or something along those lines, but not a graphic/web designer. How are you going to fully promote your artistic ability without being artistic? Her marketing strategies aren't creative; they are boring and safe. In my opinion, the best way to get noticed is to think outside of the box; this book chains you inside the box. It's time for people to stop being safe and take a few risks; it's time to be unique. Besides, it is hard to get noticed when you look like everyone else in the crowd.
With that said I will leave the decision up to the reader. I felt that I wasted my money, and learned nothing; but you may feel different. But don't come crying to me when you feel cheated.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
5 of 5 people found the following review helpful By Leetech on April 13, 2002
Format: Paperback
This book is great for those beginning to learn how to promote themselves and their services. It didn't have any information that I didn't already know about, but if you really look at the examples you can get some good ideas. This book is very basic and to the point. You might want to flip through the actual book before deciding if it's really for you.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
4 of 4 people found the following review helpful By Frances on March 12, 2001
Format: Paperback
Just wanted to tell you how much I enjoyed your book. I devoured it this past weekend. It is full of great content and fabulous design. You really did a great job! Of course it is very timely for me since I just launched my Web site last fall. I plan to use many of your marketing strategies, specifically the links exchange and E-mail promotion ideas. There are books for artists as entrepreneurs and books for marketing, but this book has it all under one cover. Bravo!
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
6 of 7 people found the following review helpful By Marion E. Gold on June 14, 2003
Format: Paperback
Careful use of the new technology is an important part of all good marketing plans, and this books shows how to do it. Self-promotion, using every media outlet available is critical to success. And don't be afraid of the of using "self" and "promotion" in the same breath! If we want people to value our skills, we must first show that we value ourselves -- by making sure our accomplishments are visible to targeted audiences. If we want people to buy our services, they have to know who we are, what we have accomplished and why they should do business with us! The first step is to develop a "personal publicity plan," a step-by-step process that will help even the most timid become comfortable with the concept of self-promotion.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
1 of 1 people found the following review helpful By Dave Conrey on December 16, 2001
Format: Paperback
Keeping it short, I believe the information in this book is invaluable. I think anyone in business for themselves should take a look at what Benum has to say about Self Promotion. I've been a web professional for many years now, and a decent amount of what I read, I had already known about. However, there is a bountiful amount of ideas and information within the pages of this book that really opened my eyes to better promotion. You owe it to yourself to check it out. No matter how good you are at marketing yourself, you can be better. This book shows you how.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again

Most Recent Customer Reviews


What Other Items Do Customers Buy After Viewing This Item?