This hands-on guide offers clear, easy-to-understand self-promotion principles and proven online marketing techniques for graphic designers and other creative professionals seeking to publicize, market and promote their services on the Internet. Benun provides numerous case studies and first-hand accounts of creatives who have combined online, offline and e-mail promotions to boost their businesses. Online marketing techniques are illustrated with examples, commentary and sample web pages. The writing style is concise, hands-on and jargon-free, full of great quotations and action oriented tips and checklists. This demystifies the concepts of marketing online and distills them into a series of simple tasks that creatives can do without being overwhelmed and without succumbing to hype or gimmicks.
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The book is absolutely stunning, supporting great content with equally impressive design. We must also compliment ... oh, practically everything. -- Visual Arts Trends.com
About the Author
Illise Benun is editor and publisher of the quarterly newsletter, The Art of Self-Promotion. She is a national speaker and has conducted self-promotion workshops at the HOW Design Conference since 1993.
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More About the Author
Ilise Benun is an author, consultant and national speaker, the founder of Marketing Mentor.com and the co-producer of the Creative Freelancer Conference.
Her books include "The Designer's Guide to Marketing and Pricing (HOW Books), "Stop Pushing Me Around: A Workplace Guide for the Timid, Shy and Less Assertive" (Career Press), "Self-Promotion Online," and "Designing Web Sites:// for Every Audience" (both HOW Books) and "The Art of Self Promotion." She also co-authored "Public Relations for Dummies, 2nd Edition" (John Wiley & Sons) with Eric Yaverbaum and Bob Bly.
Her work has been featured in national publications such as HOW Magazine, Inc. Magazine, Self, Essence, Crains New York Business, Dynamic Graphics and Working Woman, The New York Times, Toronto Globe and Mail, The Washington Post, The Denver Post and more.
Benun has given presentations for international organizations, including American Marketing Association, Business Marketing Association, the National Association of Women Business Owners, the HOW Design Conference, Freelancers Union, AIGA and Graphic Artists Guild, Registered Graphic Designers of Ontario, Advertising Photographers of America, ASMP, Editorial Freelancers Association, NY Public Library, the NYU Entrepreneurship Summit, the 92nd St. Y and many ad clubs around the country.
From her home office in Hoboken NJ, Benun spends her days coaching creative professionals who are serious about growing their business, one-on-one and in small groups. She started her business in 1988 and has been self-employed for all but 3 years of her working life. She has a B.A. in Spanish from Tufts University. More info here: http://www.marketing-mentor.com
Her books include "The Designer's Guide to Marketing and Pricing (HOW Books), "Stop Pushing Me Around: A Workplace Guide for the Timid, Shy and Less Assertive" (Career Press), "Self-Promotion Online," and "Designing Web Sites:// for Every Audience" (both HOW Books) and "The Art of Self Promotion." She also co-authored "Public Relations for Dummies, 2nd Edition" (John Wiley & Sons) with Eric Yaverbaum and Bob Bly.
Her work has been featured in national publications such as HOW Magazine, Inc. Magazine, Self, Essence, Crains New York Business, Dynamic Graphics and Working Woman, The New York Times, Toronto Globe and Mail, The Washington Post, The Denver Post and more.
Benun has given presentations for international organizations, including American Marketing Association, Business Marketing Association, the National Association of Women Business Owners, the HOW Design Conference, Freelancers Union, AIGA and Graphic Artists Guild, Registered Graphic Designers of Ontario, Advertising Photographers of America, ASMP, Editorial Freelancers Association, NY Public Library, the NYU Entrepreneurship Summit, the 92nd St. Y and many ad clubs around the country.
From her home office in Hoboken NJ, Benun spends her days coaching creative professionals who are serious about growing their business, one-on-one and in small groups. She started her business in 1988 and has been self-employed for all but 3 years of her working life. She has a B.A. in Spanish from Tufts University. More info here: http://www.marketing-mentor.com
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Most Helpful Customer Reviews
18 of 20 people found the following review helpful:
1.0 out of 5 stars
Great cover design and typography...worthless piece of s---!,
By Sunny (Sunnyvale, CA USA) - See all my reviews
This review is from: Self-Promotion Online (Paperback)
If you are a serious web designer and looking for serious 'wired' advice, stay away from this joke. But if all you're interested in is brochure-graphics and annual-reports design, this book is a good example to study. It's no bigger than a brochure, 128 sides in all, of which a whopping 32 sides are devoted to announcing the beginning of chapters. I'm serious! 16 whole double sides have been devoted to the words 'Chapter 1', 'Chapter 2' and so on. And the few pages that remain for content dish out such archaic advice as joining email exchange programs and having digital signatures in your emails. Just another book cashing in (or at least trying to) on the fact that there are still enough people out there in awe of the web.
6 of 6 people found the following review helpful:
4.0 out of 5 stars
Recommended Read,
This review is from: Self-Promotion Online (Paperback)
"Self-Promotion Online" delivers exactly what the title promises; a full marketing plan for self-promotion via the Internet. The first section starts with a chapter on creating an effective website although you might want to get her other book "Designing Websites" for much more thorough coverage of this area. The rest of the first section covers using the web as an online portfolio and using the website as a showcase for your business.She does a very commendable job of covering the bane of every Internet user - using e-mail to market without engaging in spam. She also covers items like using strategic linking and doing marketing research online and finishes the book with three different strategies and to-do lists. Almost every page has full color illustrations and examples to clearly illustrate the concepts presented in the text. The book covers all the most important points of using the Internet to promote your business/self and is a recommended purchase.
8 of 9 people found the following review helpful:
1.0 out of 5 stars
Colorful C---,
By Justin Boucher (Daniels, WV United States) - See all my reviews
This review is from: Self-Promotion Online (Paperback)
Man was I fooled. All of the great reviews that people have given this book made me think that it was the answer to all my dreams. Now it just holds cups on my coffee table. It is a pretty book. The design is overused, but other than that it is really nice looking. However, I didn't buy it for the pictures, I bought it for the content.I spent an hour out of my day to listen to someone say the same thing over and over. And what ever happened to being unique? She tears down the artistic (which just happens to be the target market for the book) and tries to replace it with the simplistic. I can see this for a writer or something along those lines, but not a graphic/web designer. How are you going to fully promote your artistic ability without being artistic? Her marketing strategies aren't creative; they are boring and safe. In my opinion, the best way to get noticed is to think outside of the box; this book chains you inside the box. It's time for people to stop being safe and take a few risks; it's time to be unique. Besides, it is hard to get noticed when you look like everyone else in the crowd. With that said I will leave the decision up to the reader. I felt that I wasted my money, and learned nothing; but you may feel different. But don't come crying to me when you feel cheated.
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