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The Self Publishers Guide to Book Marketing (2nd Edition): Step By Step Guide For Fiction and Non-Fiction Authors [Kindle Edition]

Jamie Cawley
4.7 out of 5 stars  See all reviews (20 customer reviews)

Print List Price: $12.95
Kindle Price: $4.95
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Book Description

When first starting out self-publishing, it can be very confusing and expensive to promote your book.

Featuring step by step instructions, templates and examples so that you can quickly and easily promote your book and maximize your sales, this book can be used by new and experienced authors alike.

All promotion methods covered are either free or very affordable.

"The Self Publishers Guide to Book Marketing"

Getting Started
1.1 Why Are You Publishing?
1.2 Who Will Read Your Book?
1.3 How Will You Sell Your Book?
1.4 Essential Author Details
1.5 Creating a Book Cover
1.6 Writing a Book Description
1.7 Choosing Your Genre
1.8 Choosing Your Keywords
Checklist - Getting Started

Pre-Release Promotion
2.1 Writing Book Promo Text
2.2 Creating a Landing Page
2.3 Writing a Basic Press Release
2.4 Distributing a Press Release
2.5 Creating Social Media Buzz
Checklist - Pre-Release Promo

Publishing Tips
3.1 Kindle and KDP Select
3.2 Publishing Tips
3.3 Author Central
3.4 Pricing Tips
3.5 Pros of eBook with Paperback

Promote Your Published Book
4.1 Goodreads
4.2 Shelfari
4.3 Book Giveaways
4.4 Updating the Landing Page
4.5 New Press Release
4.6 Contacting Book Reviewers
4.7 Approaching Book Bloggers
4.8 Creating a Book PDF Promo
4.9 Creating a Banner
4.10 Creating a Video Trailer
4.11 Donating Books
Checklist - Published Book Promo

Revisions
5.1 Handling Reviews
5.2 Revising Your Book


Editorial Reviews

Review

"If you own just one work on marketing your book, this is the one to have"
- Doug Erlandson, Author of How to Think Clearly: A Guide to Critical Thinking
 
"This book could put publishers out of business"
- Barry Tighe, Author of Sir Thomas 'British Tommy' Armstrong and The War Between the States
 
"Excellent marketing guide for limited budget and time"
- A. William Benitez, Author of The Handyman's Guide To Profit
 
"This book is a winner for self publishers"
- Pauline H, Author
 
"Simply the most elegant work out there on marketing your book"
- Arthur Ellis, Author of Zora Hurston And The Strange Case of Ruby McCollum
 
"Another valuable tool for the marketing tool box"
- Rosalie Marsh, Award Winning Author of Just Us Two
 
"A must for all us 'Selfies'!"
- C.S. Catlin, Author of Victim of Victims
 
"I highly recommend this book for any self published eBook"
- Adele Aldridge, Writer
 
"Right on track! "
- Donna Hamer, Author of Kick Start Your Promotions with a Facebook Contest
 
"A must for self-publishing authors"
- Beverly Diehl, Writer
 
"For self-publishers, the how-to book to top all how-to books!"
- Russell Bittner, Author of Letters to My Children
 
"Clear, well balanced, time saving"
- Stephen R. Winter, Author of Write Like A Ninja

"A terrific overview to help you stay on track"

- Ronda Del Boccio, Award Winning Author

About the Author

Jamie Cawley is the author of over 39 books, including "The Self Publishers Guide to Book Marketing," "Gluten Free Recipes for Dinner," and "Guide to Starting Your Own Local Internet Marketing Business." She started her writing career in 1999 and had her first book published 11 years later.

Jamie has experience writing articles, books, blogging and ghost writing on a wide range of non-fiction topics, and currently writes part-time while teaching new authors, entrepreneurs and small businesses ways to promote themselves and maximize their income. She is an active member of Women on the Web, Published Authors Network, SEO Professionals Group, and Women's Network of Entrepreneurs.

Product Details

  • File Size: 940 KB
  • Print Length: 93 pages
  • Page Numbers Source ISBN: 1478396725
  • Publisher: Quick Guide Publishing Services; 2 edition (August 8, 2012)
  • Sold by: Amazon Digital Services, Inc.
  • Language: English
  • ASIN: B008VG10JU
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Not Enabled
  • Lending: Enabled
  • Amazon Best Sellers Rank: #494,067 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
  •  Would you like to give feedback on images?


Customer Reviews

4.7 out of 5 stars
(20)
4.7 out of 5 stars
Most Helpful Customer Reviews
4 of 4 people found the following review helpful
Format:Kindle Edition
Let's start at the beginning. Jamie Cawley writes in her Introduction: "As a non-fiction author that started out writing how to guides, my personal philosophy is 'why use 1,000 words when 50 will do?'"--and then she sticks to it. She "eats her own dog food," as it were.

This book is all of eighty-nine (yes, 89!) pages long and can be read in a single sitting, digested over dinner, and then savored with a quiet re-read over a brandy or cognac. Once the general principles are part of your grey matter, you can come back as often as you like for a refresher or a nibble as you apply its logic and suggestions.

(Somewhat analogous to a visit to the doctor's office, you're not paying for the length of that visit; you're paying for what Jamie Cawley learned through research; assimilated; then carefully put back out on the page in the form of a diagnosis for all of what ails us as self-publishers--not to mention the prescription and the remedy.)

Jamie starts out with such fundamental questions as "Why are you publishing--i.e., what's your motivation? And "Who(m) are you trying to reach?" These are honest questions each of us needs to answer truthfully for him- or herself before any of us moves forward. Writing is one thing; publishing, another.

She next goes on to ask whether you know your potential audience and how to find it--then provides some free links to Websites that can tell you how to identify that audience. (I, for instance, don't care for either YA Fiction or Vampire Lit. Consequently, pitching me a book in either of these two genres would be a complete waste of time and digits. And although I've written what I hope will shortly become an erotic best seller, I have no real interest in reading erotica.
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4 of 4 people found the following review helpful
5.0 out of 5 stars This book is a winner for self publishers August 12, 2012
Format:Kindle Edition
I really liked your Self Publishers Guide. I am a published author on Kindle but the marketing part was always something I couldn't get my head around until now. I am probably like a lot of writers that just let Amazon do it for me.

My favourite part of the book is the Author Biography Template which I am going to use from now on. I also liked the section on related books and how to set them out as well as how to write a press release. There are quite a few gems of information in there that I will put to use now.

The most challenging thing for me with self publishing was getting people to give a review so your list of book reviewers is very welcome.

I haven't seen a guide like this so I know its going to be a winner with other self publishers like me.
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2 of 2 people found the following review helpful
Format:Kindle Edition
I received this book for free in exchange for an unbiased review.

Here are my thoughts on The Self Publishers Guide to Book Marketing by Jamie Cawley.

For starters, this book is definitely “for starters.” It is literally a step-by-step on how to SET UP marketing materials, but is not actually about marketing. I’ll explain.

When I read the title “The Self Publishers Guide to Book Marketing” I expected to be educated in book marketing ideas. What kind of copy should I write, what’s effective copy, where should I distribute it, who should I contact, what were the successes and failures in book marketing. Instead, the book educates you on HOW to approach book reviewers, how to create a press release template, how to set up a website, how to set up an author template, and very briefly suggests some marketing ideas on what to do with your book.

If you’re looking for inspiration on what sorts of book trailers you should create, viral marketing ideas, or anything related to bringing attention to your book, this is not the book for you. So the title is misleading. It’s about book marketing all right, the how to create the templates -for- your book marketing. But it’s not about actual marketing, which needs to be made perfectly clear if you’re going to buy this book.

If you are a brand new author getting their feet wet in this career we like to call “writing.” This will be a great, bare-bones foundation to get started on building your brand. The templates alone will save you a lot of headache and time in the long run.

I wished this book was more about the creative process behind marketing and ideas on how to market this book.
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2 of 2 people found the following review helpful
5.0 out of 5 stars Concise and to the point July 1, 2014
Format:Kindle Edition
"The Self Publishers Guide to Book Marketing" can be read in one sitting. (It took me an hour to read through it the first time.) To digest it takes far longer. At one point its author, Jamie Cawley, makes a distinction between novels and cookbooks. The former you read once. The latter you keep referring to time and again. This book is like a cookbook––one you'll keep referring to as you seek to promote and market your book, whether it's an e-book, a print book, or both.

Over the past three years I've published 20 Kindle books, some of which have sold well, a few of which have gotten almost no traction. Because I have a wife who's not just a born marketer, but is familiar with marketing and has done a lot of research on marketing e-books, I was already familiar with some of the suggestions Cawley makes, but by no means all. I've yet to come across such a compendium of important and useful suggestions about all the stages of marketing, as well as lists (with click-throughs) of various sites that will aid you in one aspect of marketing or another.

If you own just one work on marketing your book, this is the one to have. I'm sure we'll be applying many of the suggestions the book makes as we continue to market our books.

This book was published in 2012. I'm hoping to see a new edition with updated information. Two suggestions: Since the book was published before Amazon began its Kindle countdown deals, I'd like to see a new edition cover the pros and cons of these. I've done a number of deals with my books, and for the most part they've worked well, giving my books a nice bump in the rankings. Second, I'd like to see included in the book a section on the importance of carefully editing the text, even if this requires hiring a freelance copy editor.
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Most Recent Customer Reviews
4.0 out of 5 stars Guidelines for new authors to market their book
Comprehensive guide for any new author navigating the mystifying jungle of marketing their book. With easy to read chapters, this book shows new authors how to set up and then... Read more
Published 2 months ago by Carole P. Roman
4.0 out of 5 stars Simple, but SMART, Publishing Start
I liked this book particularly because it approaches the book publishing art with the most important part - marketing. Read more
Published 7 months ago by LinkedInSecrets - Author of LinkedIn Secrets Revealed...
4.0 out of 5 stars Another valuable tool for the marketing tool box.
I was asked by Jamie to review this book and received a free copy. After reading, I am happy to offer my thoughts. Read more
Published 7 months ago by Rosalie Marsh
5.0 out of 5 stars A must for all us 'Selfies'!
Jamie Cawley quite obviously invested many hours researching the extensive resources for:
“The Self Publishers Guide to Book Marketing”
Step by step instructions,... Read more
Published 8 months ago by C.S. Catlin
5.0 out of 5 stars Clear, Well Balanced, Time Saving.
The Self Publishers Guide to Book Marketing by Jamie Cawley is a very clear and logical presentation of the subject matter. Read more
Published 8 months ago by Stephen R. Winter
5.0 out of 5 stars A Must for Self-Publishing Authors
4.5 stars. A succinct, clear guide for those looking to self-publish, with some excellent templates. Read more
Published 8 months ago by Beverly Diehl
5.0 out of 5 stars This book could put publishers out of business
Writing a book? Not sure how to get it to the public? Then this is the guide for you. Written in plain English, Jamie Cawley's Self Publishers Guide to Book Marketing takes you... Read more
Published 8 months ago by Barry Tighe
3.0 out of 5 stars generally not Inaccurate
I've read many books on this subject, including "The Fine Print of Self-Publishing" and some of Dan Poynter's books. Read more
Published 8 months ago by Guy R. Porter
5.0 out of 5 stars Excellent Marketing Guide For limited Budget and Time
After publishing over a dozen books, my weak spot is still marketing and my time and budget are limited. Read more
Published 8 months ago by A. William Benitez
5.0 out of 5 stars Simply the most elegant work out there on marketing your book
This is the most straightforward book on book marketing that I've ever read, and I've read most of them. Read more
Published 9 months ago by Art
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More About the Author

A published author with over 15 years of writing experience, Jamie takes great pride in delivering high quality publishing and promotion services. Her books include best seller "The Self Publishers Guide to Book Marketing".

Jamie has experience writing on a wide range of non-fiction topics, and currently writes part-time while providing publishing and promotion services to new authors, entrepreneurs and small businesses through QuickGuidePublishingServices.com. She is an active member of Women on the Web, Published Authors Network, SEO Professionals Group, and Women's Network of Entrepreneurs.

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