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Self-Publishing Attack! The 5 Absolutely Unbreakable Laws for Creating Steady Income Publishing Your Own Books [Kindle Edition]

James Scott Bell
4.5 out of 5 stars  See all reviews (66 customer reviews)

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Book Description

Get in on the self-publishing boom and enjoy a steady stream of income for the rest of your life

The self-publishing revolution that exploded when the Kindle came to town continues to expand. A number of writers are now making a living publishing their own ebooks.

Most, however, are finding the results disappointing. Usually this comes from the lack of a coherent publishing strategy.

It’s too bad, because the right approach can greatly increase the odds that a writer will realize significant returns over the course of a lifetime.

In Self Publishing Attack! you’ll get a simple yet powerful plan for creating an increasing stream of revenue publishing ebooks––and keeping it flowing for as long as you write.

This is not a technical, how-to-upload manual. Instead, Self Publishing Attack! provides you with a strategic and businesslike program for long-term publishing success. You’ll learn:

• The single most important secret for ironclad profitability

• Step-by-step instructions for generating marketing copy

• How to think like a publisher so your ebooks are discovered in a crowded marketplace

• Insider tips for writing books that sell, both fiction and non-fiction

• How to avoid the most common design mistakes

• The keys to an effective marketing campaign

And more.

From #1 bestselling writing coach James Scott Bell, author of Plot & Structure, Writing Fiction for All You’re Worth and The Art of War for Writers, comes a practical, experience-tested method for cashing in on the amazing new opportunities in self-publishing.

“As an author with over eighty published books, I'm always interested in learning new strategies to give my older/out-of-print titles new life. In this e-driven age, getting those books onto Kindle, Nook, and so on is critical. Kudos to James Scott Bell for giving me the tools I need to see that happen successfully!” -- Janice Hanna Thompson, author of The Director's Cut

Editorial Reviews

About the Author

James Scott Bell is the #1 bestselling author of Plot & Structure, Writing Fiction For All Your'e Worth, Fiction Attack!, and The Art of War for Writers. An award winning thriller writer, he is the first writer to have a self-published work, One More Lie, nominated for an International Thriller Writers Award.

Product Details

  • File Size: 610 KB
  • Print Length: 140 pages
  • Simultaneous Device Usage: Unlimited
  • Publisher: Compendium Press (June 11, 2012)
  • Sold by: Amazon Digital Services, Inc.
  • Language: English
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Enabled
  • Lending: Enabled
  • Amazon Best Sellers Rank: #56,849 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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Customer Reviews

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Most Helpful Customer Reviews
33 of 33 people found the following review helpful
Format:Kindle Edition
I'm familiar with the self-publishing concept and have read a number of authors' take on the subject (John Locke, Bob Mayer, Joe Konrath, to name a few). I wondered what James Scott Bell would have to say about it.

In true Bell style, he took a subject that many find complicated and confusing and boiled it down to its essence. If you have heard of self-publishing, but have no idea what it really takes, this book will give you the overview you need without overwhelming you with too many details.

As for me, I'm pretty familiar with the subject. The reason I'm recommending this book (and the reason I'll happily pay for it again if it comes out in print just to have a hard copy) is because this book is a perfect, condensed "plan of attack" for self-publishing. I can look it over again and again in the coming months to remind myself of where I'm at in the process and what's next. Each section gives me topics to research, tactics to try, pointing me in the right direction if I need a little push or run out of ideas.

Oh, and one other bonus: Bell's writing is, as always, witty and engaging. His examples are irreverent and anything but dry. Even in his non-fiction, he shows you what he means instead of telling you. I've actually been in the classroom learning from James Scott Bell, and it's amazing -- he's even more engaging in person! If you ever get a chance to take one of his workshops or seminars, do it!
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15 of 15 people found the following review helpful
5.0 out of 5 stars A Must Have Do-able Plan of Action June 22, 2012
Format:Kindle Edition|Verified Purchase
In the past, I've discouraged many writers from taking the self-publishing route. The more I read, learn and investigate, the more I realize this is one of the best times to be a writer--BECAUSE of self-publishing and all the options available. The door is wide open. With James Scott Bell's guidance and encouragement, any writer can feel knowledgeable and certainly more confident in their attempt to self-publish. I may have been a wishy-washy believer yesterday but after reading Bell's Self-Publishing Attack!, I'm not today. I bought and read this book this morning, highlighting on every page, and can truthfully say the encouragement alone is worth the price. James Scott Bell is truly the voice of encouragement. Also, I thank him for a do-able plan of action.
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22 of 24 people found the following review helpful
1.0 out of 5 stars Needs 70% more content and a manuscript editor October 23, 2013
By Carmen
Format:Paperback|Verified Purchase
I know that hopeful authors are supposed to support one another and tell the white lie that all the self-publishing books showing up are worth every penny and deliver on promises, but I am not one of them.
The author's style, voice, and intention show his humanity and good intentions.
One can't help but wish him the best, but this is a lousy book.
Marketing section quickly shifts to choosing a cover and other book production decisions, and a discussion of costs. The subject of marketing returns in the skimpy, seven-page discussion of promotion, which really provides no new information at all. It's all the same advice you can find in 70 percent of the discussions of this kind online.
One piece of unusual information is the answer to the question the author asks twice: what promotional effort works and what does not.
Answer: No one knows.
This is a key question for self-publishing authors to answer. It is refreshing for an author to admit that he will not provide an answer (whether or not he knows the answer is another matter, as he seems to know how to sell his books). But the message is clear: the answer is not provided here.
The book is a thin 127 Kindle pages long.
This is by no means a comprehensive, full, and well organized discussion of self-publishing. It feels like maybe seven magazine articles for Writer's Digest were pieced together.
I recommend that readers interested in this subject look at online writing magazines and also search Amazon for "real books" on the subject, that is, books by professionals that took maybe one or two years to think about, research, and write.
I know I am going to get heat for this thoroughly honest critique, predominantly by those who don't know how to read a negative review without feelings of fear and intolerance. Nothing to be done about that.
I with the author the very best and hope he can produce better books looking forward.
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16 of 17 people found the following review helpful
5.0 out of 5 stars Essential for Anyone Thinking about Self-Publishing June 20, 2012
Format:Kindle Edition|Verified Purchase
Like all of James Scott Bell's nonfiction craft books for writers (The Art of War for Writers, Plot and Structure, etc.), this book is not just informative but a fast, enjoyable, concise read. Bell lays out the "law" (sorry, he's an attorney and the pun fit well) on issues like (practical) strategic planning, prioritizing your daily/weekly tasks, and setting (more practical) goals to be in the publishing game for the long haul. With candor and encouragement, he shows how any writer who works hard to write a good book can market and promote it successfully. Make this part of your publishing-tip library.
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12 of 13 people found the following review helpful
3.0 out of 5 stars Decent overview for the beginner May 2, 2013
Format:Paperback|Verified Purchase
If you're an absolute beginner who is considering self-publishing, this book will give you a perfectly fine overview. If you've done any research on the subject at all, there is very little that's new here. Bell is a good writer who makes the subject accessible, but his advice can be boiled down to: think like a publisher, act like a businessperson, write well and write often. Much of the book (about 12-15%) is devoted to talking about self-publishing and how it differs from traditional publishing, and a lot of that information seemed basic and repetitive. That space could have been better devoted to giving writers practical tips on things like evaluating editors, optimizing back matter, etc. (Bell does go over these issues but just quickly touches on them.)

The book isn't bad but if you're looking for more practical and detailed information, "The Self Publishing Toolkit: How to Publish & Sell Kindle ebooks on Amazon" by Daphne Dangerlove and "Think Like a Publisher" by Dean Wesley Smith are better options.
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Most Recent Customer Reviews
5.0 out of 5 stars Highly recommend.
Although I'm already doing many of the things James Scott Bell talks about in his book, I think it was well-worth buying and reading. Read more
Published 1 month ago by Susan Finlay
5.0 out of 5 stars A good primer
If you are a self published writer, take a few minutes to read this book. It will either confirm what your doing is right, give you additional ideas, or tell you how to get more... Read more
Published 2 months ago by John C
5.0 out of 5 stars Another Great One
I have not yet, but I intend to get every book on the craft that this guy has out. They are all fantastic and this one is no exception. Read more
Published 3 months ago by Richard Schneck
5.0 out of 5 stars this encourages me
I wrote two short stories as I read this book. James Scott Bell somehow gave me confidence and buried the notion that e publishing is a cop-out. Read more
Published 5 months ago by Joseph J. Vanvaler
4.0 out of 5 stars Another good resource book from this author
Another good resource book from this author. It confirmed I'm doing everything right so therefore I'm just waiting to be discovered! Read more
Published 6 months ago by Deryn Pittar
5.0 out of 5 stars Five Stars
Insightful and practical. I always expect a lot from a JSB source. This delivers.
Published 7 months ago by james nichols
5.0 out of 5 stars Five Stars
Really helpful
Published 8 months ago by annien
5.0 out of 5 stars Great tips and suggestions!
James Scott Bell is my new favorite author. He is so helpful in assisting me in getting what I want written on paper. I have carried this book around with me for over a week. Read more
Published 9 months ago by Deb in Everett
5.0 out of 5 stars Five Stars
Probably the best I've read on self publishing written in a really nice conversational style.
Published 9 months ago by zzrose
5.0 out of 5 stars Inspiring
Inspiring. He covers everything you will need to know in great detail, and sees self publishing as a great opportunity – which it is.
Published 10 months ago by Charlie Rooke
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More About the Author

For notifications and deals about JSB's new releases, sign up for his occasional update at (the signup box is on the left side of the screen). Your mail box will never be overstuffed nor will your address be shared with anyone else.

JAMES SCOTT BELL is a bestselling and award winning suspense writer, and one of the top writing coaches in the country. He writes in both the traditional and indie publishing realms. Writing as K. Bennett, he is the author of the Mallory Caine, Zombie-at-Law series, which begins with PAY ME IN FLESH. In 2012 he became the first writer to have a self published work nominated for the prestigious International Thriller Writers Award (for the novella ONE MORE LIE). He was the fiction columnist for Writer's Digest magazine and has written four popular books for the Writers Digest line: Plot & Structure, Revision & Self-Editing, The Art of War for Writers and Conflict & Suspense. Jim taught novel writing at Pepperdine University and continues to teach at numerous writers conferences in the United States, Canada, London, Australia, and New Zealand. He attended the University of California, Santa Barbara where he studied writing with Raymond Carver. He lives and writes in L.A. He blogs weekly at Kill Zone --

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