Self publishing an ebook vs. a traditional publisher?

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Initial post: Dec 27, 2012 8:15:48 PM PST
I may have a choice between going with a traditional publisher or doing it myself via an ebook.

My question is: which is better, if one has a choice. A traditional publisher is easier of course, has more status I suppose, and distribution outlets. But I only get 5-8% of the sales.

So, how to decide between the APE approach and a traditional publisher?
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Initial post:  Dec 27, 2012
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APE: Author, Publisher, Entrepreneur-How to Publish a Book
APE: Author, Publisher, Entrepreneur-How to Publish a Book by Guy Kawasaki
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