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Sell on Amazon: A Guide to Amazon's Marketplace, Seller Central, and Fulfillment by Amazon Programs [Kindle Edition]

Steve Weber
4.2 out of 5 stars  See all reviews (84 customer reviews)

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Book Description

If you are in business to sell consumer goods -- or you want to be -- you should be on Amazon.com.

More than 90 million customers shop at Amazon. As its global business booms, Amazon is inviting all sorts of independent sellers -- large and small businesses, individuals, and mom-and-pop shops -- to sell their merchandise right on Amazon.

Whether you're just starting or already in business, you can boost your sales and profits by showing your wares on Amazon, the world's biggest store. Everything you need to start converting your items into cash is in this book by Steve Weber, one of the most successful and highly rated sellers in Amazon history:

-- How to set up shop on Amazon and generate worldwide sales volume with no up-front cost, risk or advertising.

-- Run your Amazon store from home, a warehouse or a walk-in store-or outsource everything to Amazon's fulfillment center.

-- Find bargain inventory; target niche markets for big profits.

-- Get tax deductions and write-offs for business use of your home.

-- Use Amazon as a stand-alone business or a lead generator for an existing business.

-- Pay lower sales commissions on Amazon.

-- Sell your inventions, crafts or intellectual property on Amazon.

-- Guard against scammers and rip-off artists.

-- Automate your business with easy-to-use tools

FROM THE TABLE OF CONTENTS:

GET STARTED ON AMAZON
SEE THE FOUR DEGREES OF AMAZON
LIST AN ITEM ON MARKETPLACE
DESCRIBE YOUR ITEM'S CONDITION
RATE YOUR ITEMS' CONDITION
SET YOUR PRICE
SET SHIPPING LOCATIONS, OTHER OPTIONS
SET QUANTITY AND SKU
TAKE AMAZON PAYMENTS
PAY FEES AND COMMISSIONS
IDENTIFY YOUR PRODUCTS

MANAGE INVENTORY
SEARCH AND SORT YOUR LISTINGS
REPRICE YOUR LISTINGS
Q&A: HOW OFTEN SHOULD I REPRICE?
EDIT YOUR LISTINGS
RELIST YOUR ITEMS
MANAGE INVENTORY THE SMART WAY
RECONCILE YOUR INVENTORY
UPLOAD INVENTORY FILES TO AMAZON
USE SKUS
SECURE YOUR AMAZON ACCOUNT
BEST PRACTICES
VIEW AND SEARCH YOUR ORDERS
CREATE A PRODUCT DETAIL PAGE
AMAZON VELOCITY LIMITS
BEST PRACTICES
CONTACT AMAZON.COM
GET HELP FROM OTHER SELLERS

STAY ON THE LAW'S RIGHT SIDE
YOUR BUSINESS'S LEGAL STRUCTURE
LOCAL ORDINANCES

STAY ON AMAZON'S GOOD SIDE
PROHIBITED ITEMS
LISTING RULES
PRODUCT DETAIL PAGE OFFENSES
CONTENT PROHIBITED ON DETAIL PAGES
SOFTWARE SALES
AMAZON PARTICIPATION AGREEMENT
CONDITION GUIDELINES

KICK IT UP A NOTCH
AUTOMATION
GET EFFICIENT WITH FULFILLMENT SOFTWARE
DO-IT-YOURSELF BULK LISTING
WORKING WITH SPREADSHEETS
REFINE YOUR TEMPLATE
A WORD ABOUT SKUS
A WORD ABOUT ISBNS

SOURCE USED ITEMS FOR RESALE
LIVE AUCTIONS
GET MERCHANDISE ON CONSIGNMENT

EXPLORE SELLER CENTRAL
USE SELLER CENTRAL
CUSTOMER COMMUNICATION GUIDELINES
INDIRECT COMMUNICATION
SELLER DESKTOP
UPLOAD PRODUCTS TO AMAZON
AMAZON PRODUCT INFORMATION

HANDLE YOUR FULFILLMENT
OTHER SHIPPING RESOURCES
CHOOSE A SHIPPING COMPANY
SHIPPING MATERIALS
SHIPPING TIMEFRAMES
BEST PRACTICES
Q&A: IS DELIVERY CONFIRMATION WORTH IT?

OUTSOURCE YOUR FULFILLMENT
GET A LEG UP ON COMPETITION
TYPICAL COSTS OF FULFILLMENT BY AMAZON
USE FBA 'BASIC FULFILLMENT'
COMPETING WITH FBA
DRAWBACKS OF FULFILLMENT BY AMAZON
LOST OR DAMAGED FBA ITEMS
FULFILLMENT BY AMAZON FACTS
BEST PRACTICES
SMART FBA SHIPPING
AMAZON EASYSELL
USE AMAZON AS A DROP-SHIPPER
IMPORTS AND EXPORTS
EXPORT ITEMS
PREPARE ITEMS FOR SHIPMENT

COMPETE WITH FEEDBACK
FEEDBACK GROUND RULES
KEEP A HIGH FEEDBACK AVERAGE
SELLER PERFORMANCE TARGETS
FEEDBACK REMOVAL
RESPOND TO NEGATIVE FEEDBACK
Q&A: SHOULD I REFUND MY IRATE CUSTOMER?
SEE YOUR FEEDBACK SUMMARY
RETURNS AND RESTOCKING FEES
Q&A: DO CANCELED ORDERS HURT SELLERS?
CHARGEBACKS AND A-TO-Z CLAIMS
Q&A: SHOULD I ASK BUYERS FOR FEEDBACK?

EXPLORE THE SOCIAL JUNGLE
GET CRAZY WITH LISTS
SO YOU'D LIKE TO . . . GUIDES
WRITE PRODUCT REVIEWS
GET CREDIBLE WITH PEERS
AMAZON TAGS
TAG-BASED MARKETING
MAKE FRIENDS AT THE RIVER
ADVANCED AMAZON TOOLS
BUY X, GET Y

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Product Details

  • File Size: 1196 KB
  • Print Length: 192 pages
  • Publisher: Weber Books (December 12, 2008)
  • Sold by: Amazon Digital Services, Inc.
  • Language: English
  • ASIN: B001NPD364
  • Text-to-Speech: Enabled
  • X-Ray:
  • Lending: Enabled
  • Amazon Best Sellers Rank: #127,014 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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Customer Reviews

Most Helpful Customer Reviews
75 of 83 people found the following review helpful
4.0 out of 5 stars Sell on Amazon August 29, 2008
Format:Paperback|Verified Purchase
I was very eager to receive this book and pre-ordered it before the release date. The content seemed up to date, which was a problem with prior books on the same subject. This was easy to read and the chapters were clearly stated with the subject matter. Overall I think this would be a good reference for somebody who is just starting to sell on Amazon. It did provide me with some insight as to how the levels of selling are established on Amazon, and I was able to move my business to the next level.
Was this review helpful to you?
60 of 68 people found the following review helpful
Format:Paperback
I liked this book very much. I found it to be well written, and well outlined. It was an easy read and it flowed for me. This book is not just about selling books (new and used) through Amazon. It had the feel of many of the eBay books I have read. And I've read a few books about eBay (one of which the author of this book has written).

eBay's offerings are similar to Amazon's offerings for online retailers. But the specifics are different. Therefore, there is a need for this book. Only one book exists that I am aware of (besides this book) that tries to explain how to use Amazon as a retail sales helper in the same way eBay can be used. That other book, entitled "How to Sell Anything on Amazon" (ISBN: 9780072262605), was written back in 2006 and from the reviews I just read indicate that it did not come across as a true primer on how to be successful selling on Amazon. And it has become a little dated, too.

The instant book being reviewed is a small business guide. It talks about using Amazon to do online retailing. It's not just a book about how to do different things on Amazon. It talks about Choice of Legal Entity for your business, naming your business, and marketing options and techniques, too. Accordingly, it does not merely paraphrase help blurbs that can be found on the Amazon site.

The author has written this book by talking about what he has done over the past several years to make a living selling on Amazon. He hasn't used Amazon exclusively, but he clearly knows what he is talking about. He is an online bookseller (and author)! However, the book is written in general terms so a retailer of ANY product will benefit from reading this book.
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33 of 38 people found the following review helpful
5.0 out of 5 stars Thorough, Thoughtful, and Well-Organized. September 22, 2008
Format:Paperback
This is a fascinating little book that specifically focuses on selling on Amazon. From beginning to end Steve Weber explains everything you need to know in clear, simple language that skips all the hype. He starts by really getting you up to speed on a full range of Amazon features. I mean he digs deep to ensure you understand how to get the most out of your account.

One of the most misunderstood aspects of Amazon is the "Fulfillment By Amazon" (FBA) service. If you ever wanted to know how it really works, and better yet, how to make it work for YOU, you'll find the definitive explanation here. He does more than just explain FBA. He clearly illustrates the costs, opportunities, and profit potential of participating in this outstanding program. His treatment of the subject is easily my favorite part of the book.

Webber goes on to explain how you can increase your sales by competing against other sellers with your feedback scores, product reviews, the Amazon "social jungle", the positive and negative aspects of pay-per-click advertising, using tags, and Amazon Advantage.

The book is short but concise and treats the major topics in a thorough but uncomplicated manner. It's an easy read, (that's always a plus), yet you come away with the feeling that you've significantly increased your knowledge.

I think Steve Weber hit another home run with "Sell On Amazon". If you're an Amazon seller it'll be a great reference tool. Five stars from me and a hearty "Good Luck!" to you and your business.

Joe Waynick, Author
"Internet Bookselling Made Easy!" series
[...]
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17 of 18 people found the following review helpful
3.0 out of 5 stars Published in 2008 not 2011 August 25, 2011
By etlmet
Format:Paperback|Verified Purchase
I purchased this book because it said it was published in April 2011. However, the date inside the cover is 2008 with no additional priniting.
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Was this review helpful to you?
20 of 22 people found the following review helpful
Format:Paperback|Verified Purchase
When I first saw that Steve Weber had written a book on Amazon retailing, I thought "Selling on Amazon is easy. Why would he write a book about it?" I just finished reading it, and it blew me away. There is so much about selling on Amazon that I didn't know.

Table of Contents:

Introduction
Get Started on Amazon
Mange Inventory
Stay on the Law's Right Side
Stay on Amazon's Good Side
Kick it up a Notch
Source Used Items for Sell
Explore Seller Central
Handle Your Fulfillment
Outsource Your Fulfillment
Compete with Feedback
Explore the Social Jungle
Pay-Per Click Advertising
Your Own Website
Amazon Advantage

The first thing I did after reading his book was change my seller ID. I didn't like the one I had, and I had no idea how to change it. Now it's fixed. After reading "Sell on Amazon," I learned that some items are prohibited for sale by certain third-party sellers.

Weber suggests that you print a packing slip with every item you ship. The packing slip should include your e-mail address and the link www.amazon.com/feedback. The slip should also contain a message that prompts the buyer to contact you if he/she is unsatisfied with your service.

Brandon Simpson
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Most Recent Customer Reviews
2.0 out of 5 stars This book is from 2008!
This book while providing a helpful overview was published in 2008 and is quite outdated. I missed that. And would not have bought it had I realized it earlier.
Published 1 month ago by Alyssa Rolnick
5.0 out of 5 stars VERY COMPREHENSIVE BOOK
This book is very comprehensive and gives step by step instructions how to get started selling on Amazon. There are many advanced instructions after you get started.
Barbara
Published 1 month ago by Barbara Hyde
3.0 out of 5 stars appears O.Kay.
I have no tried any of the techniques yet. It does appears very simplistic. I will try a few of the tricks.
Published 3 months ago by Bill G-W
3.0 out of 5 stars A good general book for beginners
A lot of general basic ideas for selling on FBA. However, Chris Green's book Arbitrage is a lot more detailed and contains some selling strategies.
Published 4 months ago by pexring
4.0 out of 5 stars Great walk through, but a little boring
This is a good book for beginners. It is a detailed road map for beginners with some intermediate information. Read more
Published 5 months ago by GeeManTex
5.0 out of 5 stars Great book!
Great Book, as described. Fair price. I learned a lot about selling on amazon, lots of strategy about pricing and the types of items to seek on Amazon.
Published 5 months ago by GregB
4.0 out of 5 stars Great foundation for a new comer, might benefit from some updates for...
Great all around introduction to several money making opportunities provided by selling on Amazon. The author covered a great deal of material in a concise and easily digestible... Read more
Published 6 months ago by EVA M FAILE
5.0 out of 5 stars amazing information
Steve Weber is an amazing provider of information. In fact, I am ready to go back to reread this again. Read more
Published 6 months ago by Scott Fry
5.0 out of 5 stars Great marketing technique author used. Named his book so that people...
The seller seems to be very Amazon Savvy and named his book with this title JUST SO that it should be found by every buyer that types in the search bar How to sell on amazon. Read more
Published 7 months ago by df
1.0 out of 5 stars Book is from 2008 - so its outdated
While some of the information is helpful, all of the information regarding advertising is useless since amazon did away with things like tags, a number of years ago. Read more
Published 8 months ago by A C Roberts
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More About the Author

Hey, thanks for visiting my page.

I'm Steve Weber, publisher of KindleBuffet.com, where I post a daily list of five-star Kindle books offered free that day. I also have a book called "Kindle Buffet" (Guess what? It's free!). It's one of my several nonfiction tomes about bookselling and collecting, publishing, authorship, book marketing, and social media. You can check out all of my books right here on this page.

I'm from Charleston, West Virginia, and currently live in the Northern Virginia suburbs of Washington, D.C.

In college I studied Journalism -- BS, 1987, West Virginia University (Let's Goooo, Mountaineers!) I was pretty green back then, and I figured a career in newspapers was just the ticket for a guy such as myself who enjoyed writing but had no ideas of his own.

After working several years as a reporter and editor, I started a home-based business selling used and collectible books online (mainly on Amazon). Five years later, I wrote my first book based on that experience: "The Home-Based Bookstore." It's a short book but it took me a long time to write it. I'd never written anything longer than 25 paragraphs or so, and had never used an outline since grade school. I still don't know how to use one. Maybe that's why it takes me so long to write, and all my books read like an upside-down pyramid ;-)

Recently I've been fascinated with publishing my books on the Kindle, and all the other great books available. I'm especially keen on checking out each day's free Kindle books, of course. They're irresistable, like candy or free beer. Or, as one Kindle Buffet reader put it, "They're like potato chips. Nobody can download just one."

I started Kindle Buffet in the summer of 2012, and it draws on my experiences in book-picking, interviewing, writing and publishing. I feel like I have a knack for recognizing what other people might want to read, and talking them into doing it. I figured it would take just 20 minutes a day to update the site and, for a while, it did. Just as with everything else I do, it ended up taking about 25 times longer than I'd figured. So these days I've got about 20 minutes left in my day after I've finished with Kindle Buffet.

A lot of people ask me how I manage to do it all. "Steve," they say, "how can you possibly read 60, 70, 80 books a day, seven days a week?"

My reply is always the same: "Doesn't everybody? I mean, c'mon, they're FREE! There's no excuse not to!"



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