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Sell on Amazon: A Guide to Amazon's Marketplace, Seller Central, and Fulfillment by Amazon Programs Paperback – July 24, 2007

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Product Details

  • Paperback
  • Publisher: Weber Books (July 24, 2007)
  • ASIN: 0935720375
  • Average Customer Review: 4.1 out of 5 stars  See all reviews (107 customer reviews)
  • Amazon Best Sellers Rank: #11,121,952 in Books (See Top 100 in Books)

More About the Author

Hey, thanks for visiting my page.

I'm Steve Weber, publisher of, where I post a daily list of five-star Kindle books offered free that day. I also have a book called "Kindle Buffet" (Guess what? It's free!). It's one of my several nonfiction tomes about bookselling and collecting, publishing, authorship, book marketing, and social media. You can check out all of my books right here on this page.

I'm from Charleston, West Virginia, and currently live in the Northern Virginia suburbs of Washington, D.C.

In college I studied Journalism -- BS, 1987, West Virginia University (Let's Goooo, Mountaineers!) I was pretty green back then, and I figured a career in newspapers was just the ticket for a guy such as myself who enjoyed writing but had no ideas of his own.

After working several years as a reporter and editor, I started a home-based business selling used and collectible books online (mainly on Amazon). Five years later, I wrote my first book based on that experience: "The Home-Based Bookstore." It's a short book but it took me a long time to write it. I'd never written anything longer than 25 paragraphs or so, and had never used an outline since grade school. I still don't know how to use one. Maybe that's why it takes me so long to write, and all my books read like an upside-down pyramid ;-)

Recently I've been fascinated with publishing my books on the Kindle, and all the other great books available. I'm especially keen on checking out each day's free Kindle books, of course. They're irresistable, like candy or free beer. Or, as one Kindle Buffet reader put it, "They're like potato chips. Nobody can download just one."

I started Kindle Buffet in the summer of 2012, and it draws on my experiences in book-picking, interviewing, writing and publishing. I feel like I have a knack for recognizing what other people might want to read, and talking them into doing it. I figured it would take just 20 minutes a day to update the site and, for a while, it did. Just as with everything else I do, it ended up taking about 25 times longer than I'd figured. So these days I've got about 20 minutes left in my day after I've finished with Kindle Buffet.

A lot of people ask me how I manage to do it all. "Steve," they say, "how can you possibly read 60, 70, 80 books a day, seven days a week?"

My reply is always the same: "Doesn't everybody? I mean, c'mon, they're FREE! There's no excuse not to!"

Customer Reviews

I just finished reading it, and it blew me away.
Brandon Simpson
This book is well written, easy to read and provides a lot of information.
Joanne F. Restaino
This is definitely a 5 star book and a 6 star writer!
Joan Fields

Most Helpful Customer Reviews

78 of 86 people found the following review helpful By J. L. Patterson on August 29, 2008
Format: Paperback Verified Purchase
I was very eager to receive this book and pre-ordered it before the release date. The content seemed up to date, which was a problem with prior books on the same subject. This was easy to read and the chapters were clearly stated with the subject matter. Overall I think this would be a good reference for somebody who is just starting to sell on Amazon. It did provide me with some insight as to how the levels of selling are established on Amazon, and I was able to move my business to the next level.
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Format: Paperback
I liked this book very much. I found it to be well written, and well outlined. It was an easy read and it flowed for me. This book is not just about selling books (new and used) through Amazon. It had the feel of many of the eBay books I have read. And I've read a few books about eBay (one of which the author of this book has written).

eBay's offerings are similar to Amazon's offerings for online retailers. But the specifics are different. Therefore, there is a need for this book. Only one book exists that I am aware of (besides this book) that tries to explain how to use Amazon as a retail sales helper in the same way eBay can be used. That other book, entitled "How to Sell Anything on Amazon" (ISBN: 9780072262605), was written back in 2006 and from the reviews I just read indicate that it did not come across as a true primer on how to be successful selling on Amazon. And it has become a little dated, too.

The instant book being reviewed is a small business guide. It talks about using Amazon to do online retailing. It's not just a book about how to do different things on Amazon. It talks about Choice of Legal Entity for your business, naming your business, and marketing options and techniques, too. Accordingly, it does not merely paraphrase help blurbs that can be found on the Amazon site.

The author has written this book by talking about what he has done over the past several years to make a living selling on Amazon. He hasn't used Amazon exclusively, but he clearly knows what he is talking about. He is an online bookseller (and author)! However, the book is written in general terms so a retailer of ANY product will benefit from reading this book.
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23 of 25 people found the following review helpful By Brandon Simpson on July 30, 2008
Format: Paperback Verified Purchase
When I first saw that Steve Weber had written a book on Amazon retailing, I thought "Selling on Amazon is easy. Why would he write a book about it?" I just finished reading it, and it blew me away. There is so much about selling on Amazon that I didn't know.

Table of Contents:

Get Started on Amazon
Mange Inventory
Stay on the Law's Right Side
Stay on Amazon's Good Side
Kick it up a Notch
Source Used Items for Sell
Explore Seller Central
Handle Your Fulfillment
Outsource Your Fulfillment
Compete with Feedback
Explore the Social Jungle
Pay-Per Click Advertising
Your Own Website
Amazon Advantage

The first thing I did after reading his book was change my seller ID. I didn't like the one I had, and I had no idea how to change it. Now it's fixed. After reading "Sell on Amazon," I learned that some items are prohibited for sale by certain third-party sellers.

Weber suggests that you print a packing slip with every item you ship. The packing slip should include your e-mail address and the link The slip should also contain a message that prompts the buyer to contact you if he/she is unsatisfied with your service.

Brandon Simpson
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35 of 40 people found the following review helpful By Joe Waynick VINE VOICE on September 22, 2008
Format: Paperback
This is a fascinating little book that specifically focuses on selling on Amazon. From beginning to end Steve Weber explains everything you need to know in clear, simple language that skips all the hype. He starts by really getting you up to speed on a full range of Amazon features. I mean he digs deep to ensure you understand how to get the most out of your account.

One of the most misunderstood aspects of Amazon is the "Fulfillment By Amazon" (FBA) service. If you ever wanted to know how it really works, and better yet, how to make it work for YOU, you'll find the definitive explanation here. He does more than just explain FBA. He clearly illustrates the costs, opportunities, and profit potential of participating in this outstanding program. His treatment of the subject is easily my favorite part of the book.

Webber goes on to explain how you can increase your sales by competing against other sellers with your feedback scores, product reviews, the Amazon "social jungle", the positive and negative aspects of pay-per-click advertising, using tags, and Amazon Advantage.

The book is short but concise and treats the major topics in a thorough but uncomplicated manner. It's an easy read, (that's always a plus), yet you come away with the feeling that you've significantly increased your knowledge.

I think Steve Weber hit another home run with "Sell On Amazon". If you're an Amazon seller it'll be a great reference tool. Five stars from me and a hearty "Good Luck!" to you and your business.

Joe Waynick, Author
"Internet Bookselling Made Easy!" series
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