Sell on Amazon: A Guide to Amazon's Marketplace, Seller Central, and Fulfillment by Amazon Programs (Paperback)

by Steve Weber (Author)
Key Phrases: seller account, open listings, offer listing page, Steve Weber, Postal Service, Amazon Marketplace (more...)

Editorial Reviews

Product Description
If you are in business to sell consumer goods - or you want to be - you should be on Amazon.com. More than 90 million customers shop at Amazon. As its global business booms, Amazon is inviting all sorts of independent sellers - large and small businesses, individuals, and mom-and-pop shops - to sell their merchandise right on Amazon. Whether you're just starting or already in business, you can boost your sales and profits by showing your wares on Amazon, the world's biggest store. Everything you need to start converting your items into cash is in this book by Steve Weber, one of the most successful and highly rated sellers in Amazon history: - How to set up shop on Amazon and generate worldwide sales volume with no up-front cost, risk or advertising. - Run your Amazon store from home, a warehouse or a walk-in store-or outsource everything to Amazon's fulfillment center. - Find bargain inventory; target niche markets for big profits. - Get tax deductions and write-offs for business use of your home. - Use Amazon as a stand-alone business or a lead generator for an existing business. - Pay lower sales commissions on Amazon. - Sell your inventions, crafts or intellectual property on Amazon. - Guard against scammers and rip-off artists. - Automate your business with easy-to-use tools.

Product Details

• Paperback: 192 pages
• Publisher: Weber Books (August 1, 2008)
• Language: English
• ISBN-10: 0977240649
• ISBN-13: 978-0977240647
• Product Dimensions: 8.8 x 5.9 x 0.6 inches
• Shipping Weight: 6.4 ounces (View shipping rates and policies)
• Average Customer Review: 4.5 out of 5 stars See all reviews (33 customer reviews)
• Amazon.com Sales Rank: #78,134 in Books (See Bestsellers in Books)

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Customer Reviews

Most Helpful Customer Reviews

13 of 14 people found the following review helpful:

4.0 out of 5 stars Sell on Amazon, August 29, 2008

By	J. L. Patterson "SeamSewSweet" (Nashville, TN USA) - See all my reviews

I was very eager to receive this book and pre-ordered it before the release date. The content seemed up to date, which was a problem with prior books on the same subject. This was easy to read and the chapters were clearly stated with the subject matter. Overall I think this would be a good reference for somebody who is just starting to sell on Amazon. It did provide me with some insight as to how the levels of selling are established on Amazon, and I was able to move my business to the next level.

14 of 16 people found the following review helpful:

3.0 out of 5 stars Great Info for Amazon.com Sellers, October 2, 2008

By	Russell R. Corrie (Irvine, CA) - See all my reviews (REAL NAME)

I purchased Sell on Amazon becuase I recently started selling items on Amazon.com and was a little confused on how the process worked. A lot of the information I have researched online and other books I have read provide good information but it's outdated. This book had a lot of repetitive information that I already knew, or could have easily found out by going to the Amazon help section, however, the content was up-to-date.

14 of 16 people found the following review helpful:

5.0 out of 5 stars This book presents one highly experienced online retailer's take on how to use Amazon when selling online., August 12, 2008

By	Jeff Lippincott "www.Jlippin.com" (Princeton, NJ USA) - See all my reviews (TOP 500 REVIEWER)    (REAL NAME)

I liked this book very much. I found it to be well written, and well outlined. It was an easy read and it flowed for me. This book is not just about selling books (new and used) through Amazon. It had the feel of many of the eBay books I have read. And I've read a few books about eBay (one of which the author of this book has written).

eBay's offerings are similar to Amazon's offerings for online retailers. But the specifics are different. Therefore, there is a need for this book. Only one book exists that I am aware of (besides this book) that tries to explain how to use Amazon as a retail sales helper in the same way eBay can be used. That other book, entitled "How to Sell Anything on Amazon" (ISBN: 9780072262605), was written back in 2006 and from the reviews I just read indicate that it did not come across as a true primer on how to be successful selling on Amazon. And it has become a little dated, too.

The instant book being reviewed is a small business guide. It talks about using Amazon to do online retailing. It's not just a book about how to do different things on Amazon. It talks about Choice of Legal Entity for your business, naming your business, and marketing options and techniques, too. Accordingly, it does not merely paraphrase help blurbs that can be found on the Amazon site.

The author has written this book by talking about what he has done over the past several years to make a living selling on Amazon. He hasn't used Amazon exclusively, but he clearly knows what he is talking about. He is an online bookseller (and author)! However, the book is written in general terms so a retailer of ANY product will benefit from reading this book. If you are putting together a business plan for an online retail business in which you plan to use Amazon as a sales vehicle, then I cannot think of a better book to have by your side. Sure, you will have to experiment with the Amazon site as you read, or after you read, this book. But it's well worth parting with the cover price to help you on your way to creating your business plan. And a failure to plan is a plan to fail. 5 stars!

PS. Take a look at the Search Insides feature for this book and examine the Table of Contents to see exactly what is covered.