How to Sell Anything on Amazon...and Make a Fortune! [Paperback]

Michael Bellomo (Author), Joel Elad (Author)

Book Description

Publication Date: January 23, 2006

Turn your goods into gold on the world’s #1 online retail site

Amazon makes it easy for customers to find and purchase exactly what they want quickly and securely. How to Sell Anything on Amazon…And Make a Fortune! makes it easy for you to sell your merchandise to millions of buyers all over the world. Whether you want to start your own online business or extend a retail business, you’ll learn, step-by-step, how to set up shop on Amazon--and start making money--right away.

Get expert advice on determining what to sell and how to categorize your products. Find out how to sell items on Amazon Marketplace, become a Pro Merchant, set up Paid Placements, use Amazon Auctions, establish an Amazon zShop, and more. Start selling on Amazon today and include your products among “Earth’s Greatest Selection.”

Editorial Reviews

From the Back Cover

Turn your goods into gold on the world’s #1 online retail site

Amazon makes it easy for customers to find and purchase exactly what they want quickly and securely. How to Sell Anything on Amazon…And Make a Fortune! makes it easy for you to sell your merchandise to millions of buyers all over the world. Whether you want to start your own online business or extend a retail business, you’ll learn, step-by-step, how to set up shop on Amazon--and start making money--right away.

Get expert advice on determining what to sell and how to categorize your products. Find out how to sell items on Amazon Marketplace, become a Pro Merchant, set up Paid Placements, use Amazon Auctions, establish an Amazon zShop, and more. Start selling on Amazon today and include your products among “Earth’s Greatest Selection.”

Discover the selling secrets of Amazon

• Develop listing and pricing strategies to beat the competition
• List and sell items on Amazon Marketplace easily
• Use Amazon Auctions to get the best prices for special items
• Establish your own virtual storefront—an Amazon zShop
• Promote your products by becoming an “Amazon Expert”
• Use Paid Placements for maximum exposure
• Develop targeted email marketing campaigns
• Become an Amazon Pro Merchant
• Distribute your own intellectual property through Amazon worldwide
• Sell worldwide through Amazon’s international sites

About the Author

Michael Bellomo, M.B.A., J.D. is the author or coauthor of 15 books, including eBay Your Business.

Joel Elad, MBA is an Amazon.com zShop owner and e-commerce consultant. He is the coauthor of eBay Your Business and teaches e-commerce classes.

Product Details

• Paperback: 384 pages
• Publisher: McGraw-Hill; 1 edition (January 23, 2006)
• Language: English
• ISBN-10: 0072262605
• ISBN-13: 978-0072262605
• Product Dimensions: 9.1 x 7.7 x 0.8 inches
• Shipping Weight: 1.4 pounds (View shipping rates and policies)
• Average Customer Review: 3.7 out of 5 stars  See all reviews (23 customer reviews)
• Amazon Best Sellers Rank: #441,224 in Books (See Top 100 in Books)

Customer Reviews

Most Helpful Customer Reviews

74 of 76 people found the following review helpful:

5.0 out of 5 stars A must for getting started, April 9, 2006

By 

Charles Ashbacher (Marion, Iowa United States) - See all my reviews
(TOP 500 REVIEWER)    (VINE VOICE)    (HALL OF FAME REVIEWER)   

This review is from: How to Sell Anything on Amazon...and Make a Fortune! (Paperback)

I have been selling on Amazon for over four years, and I learned how to do everything as I went along. While I have been successful, some mistakes were made. Nothing serious, but there were a few instances of negative feedback and lost revenue that were a direct consequence of what I did wrong. Therefore, with my experience, there was very little in this book that was even slightly new to me.
However, if you are thinking about selling on Amazon or are just getting started, then this is a book that you should read. It will take you through all of the steps in getting an account started and explain how to manage your account. There are a large number of screenshots, so one can argue that the detail is too fine. I do not accept that argument, it is always better to include one shot too many than leave out one that could be critical to someone. I estimate that if I had read this book when I was just starting out selling on Amazon, I would have avoided mistakes that cost me in the neighborhood of $100 of lost revenue. Therefore, at a retail cost of $24.95, it would have returned the investment fourfold.
The advanced features of selling on Amazon are also covered. Starting and managing auctions, how to establish a zShop, marketing yourself on Amazon, paid placements, selling intellectual property, how to take advantage of Amazon's international sites and how to become an Amazon associate are all examined in sufficient detail. Important details like getting an ISBN number for your own book are included in the coverage. I strongly recommend this book if you are in the early stages of selling on Amazon.

45 of 48 people found the following review helpful:

3.0 out of 5 stars Hand-holding for Amazon novices, March 13, 2006

By 

David G. Anderson (Williamstown, ON, CANADA) - See all my reviews
(REAL NAME)   

Amazon Verified Purchase

This review is from: How to Sell Anything on Amazon...and Make a Fortune! (Paperback)

If you have never tried to sell on Amazon nor explored the rich online resources for Amazon sellers, then you may find this is the book for you. BUT...

As an experienced Marketplace seller, I learned NOTHING from this book. It is just another one of those fat damned computer books with page after page of screens that you can see for yourself in full color on your own monitor if you care to employ your own keyboard.

The author wastes time on Amazon zShops (to be dis-continued) and Amazon Auctions (time for a mercy killing) and then drones on with wuzzy advice such as "Always monitor the level of shipping supplies on hand and reorder your supplies with enough lead time so you don't run out of any items. Running out of key supplies can force your products to sit in your warehouse unable to be shipped, which can ruin your customer satisfaction and, ultimately, your bottom line."

This "insight" was chosen at random and for the full 365 papery pages it never gets any better, folks.

22 of 22 people found the following review helpful:

4.0 out of 5 stars Good introduction, March 7, 2007

By 

Ron (Cleveland, OH United States) - See all my reviews

Amazon Verified Purchase

This review is from: How to Sell Anything on Amazon...and Make a Fortune! (Paperback)

Knowing absolutely nothing about selling on Amazon.com when I ordered this book, I found it to be very informative and a good introduction. Perhaps the information in this book can be found on the Amazon.com website as other reviewers have noted, but if so I couldn't find it and felt the $17 price tag was well worth it. The book covers many different methods of selling on Amazon.com, including auctions, zShop, and Marketplace, along with advertising, the Associates program and the Advantage program. The one glaring omission as far as I was concerned (and the reason I gave it 4 stars instead of 5) was shipping. There are only a couple vague references to how shipping costs are calculated and collected, leaving me with more questions than answers.