How to Sell Anything on Yahoo!...And Make a Fortune!: Build and Run a Successful Online Business with Yahoo!® Shopping [Paperback]

Skip McGrath (Author)

Book Description

Publication Date: October 26, 2006

The book that puts online sellers in touch with Yahoo!’s 237 million users

Yahoo! is the third most active shopping site on the Internet and this hands-on guide makes it easy for anyone to start selling on Yahoo! in no time. How to Sell Anything on Yahoo! . . . And Make a Fortune! explains:

• What it takes to set up a Yahoo! Store that’s popular and profitable
• How to take advantage of Yahoo! Web hosting, sponsored searches, and affiliate programs
• Registration of domain names and how to use Yahoo!’s business mail services

If you are an entrepreneur or small business owner looking to make Yahoo! part of your online retail strategy, you need this book.

Editorial Reviews

From the Back Cover

Turn your products into profit on Yahoo!--the world's #1 Internet destination

With more than 240 million users, Yahoo! is the most trafficked Internet destination in the world and among the top online shopping sites-enabling customers to locate and purchase exactly what they want quickly and easily. Now you can create a successful and profitable Web-based business with little or no start-up costs using Yahoo! Merchant Solutions and reach millions of buyers across the globe using this hands-on money-making guide.

Whether you want to supplement your income, extend a retail business, or create a fulltime job from home, How to Sell Anything on Yahoo! ... and Make a Fortune!  gives you everything you need to get started, get noticed, and get profitable.

• Type, point, and click your way to your own online store
• Use the power of Yahoo! Web hosting, sponsored searches, and affiliate programs
• Skillfully create and manage your product listings using the Catalog Manager
• Easily handle mass uploads of multiple product items and images
• Register domain names and establish a Web address for your storefront
• Maximize up selling and cross selling techniques to increase your orders and your profits
• Use the Yahoo Store Editor to design your store to suit your needs
• Establish easy-to-use order forms and checkout settings
• Provide a comfortable customer service experience and encourage repeat business

About the Author

Skip McGrath is successful online commerce entrepreneur and a certified eBay Trading Assistant. He operates three e-commerce Web sites.

Dennis L. Prince is a leading authority on online selling. He is the author of the bestselling How to Sell Anything on eBay...and Make a Fortune!, as well as half a dozen other books about online commerce.

Product Details

• Paperback: 264 pages
• Publisher: McGraw-Hill Osborne Media; 1 edition (October 26, 2006)
• Language: English
• ISBN-10: 0072262796
• ISBN-13: 978-0072262797
• Product Dimensions: 9 x 7.3 x 0.8 inches
• Shipping Weight: 15.2 ounces
• Amazon Best Sellers Rank: #1,417,172 in Books (See Top 100 in Books)

More About the Author

Skip McGrath was born in Oakmont , PA right at the end of WW-II. He dropped out of high school in the tenth grade to join the US Navy, serving two tours in the Vietnam theater. After the Navy Skip found himself a job as a technical rep for an international company where he traveled and lived abroad in a number of countries for the next ten years. Later he worked his way into the marketing department, eventually ending up as a VP of International Marketing for a fortune 100 company.

In 1999, Skip decided to bag the corporate world, hanging up his three-piece suits for jeans and t-shirt when he and his wife, Karen, started an eBay business working out of their home. For the past 11 years Skip has run several successful businesses on eBay, Amazon and from four websites.

Skip wrote his first book in 2000, The eBay PowerSellers Manual (now out of print). Since then he has written several books including the best-selling Titanium eBay and Three Weeks to eBay profits. In 2009 he collaborated with his daughter-in-law Lissa McGrath to write The Complete Idiots Guide to eBay.

Skip still sells self-published books and training courses from his website under his name and still sells on eBay, Amazon and from his websites.