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Sell or Be Sold: How to Get Your Way in Business and in Life Hardcover – March 1, 2012


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Sell or Be Sold: How to Get Your Way in Business and in Life + The 10X Rule: The Only Difference Between Success and Failure + If You're Not First, You're Last: Sales Strategies to Dominate Your Market and Beat Your Competition
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Product Details

  • Hardcover: 200 pages
  • Publisher: Greenleaf Book Group Press; email download mp3 only edition (March 1, 2012)
  • Language: English
  • ISBN-10: 1608322564
  • ISBN-13: 978-1608322565
  • Product Dimensions: 8.6 x 5.6 x 1.1 inches
  • Shipping Weight: 4 ounces (View shipping rates and policies)
  • Average Customer Review: 4.7 out of 5 stars  See all reviews (103 customer reviews)
  • Amazon Best Sellers Rank: #9,168 in Books (See Top 100 in Books)

Editorial Reviews

Review

"After a lifetime in sales, I can heartily endorse Grant Cardone's advice. I'm sold."
-- Harvey Mackay, author of the #1 New York Times bestseller Swim with the Sharks Without Being Eaten Alive

"Sell or Be Sold should be in every entrepreneur's and CEO's library as a resource for what you MUST know to take your life and career to peak potential!"
--Mike Bertolino, partner at Ernst & Young

"Grant Cardone's Sell or Be Sold is not just for salespeople. It's a book on effective persuasion for anyone--parents, teachers, managers, coaches, etc.--who needs to influence and motivate the behavior of others."
--Dr. Tony Alessandra, author of  The Platinum Rule

"Grant Cardone delivers a fresh, innovative approach to maximizing your personal potential and success. Brilliant, innovative, and insightful."
--Joseph W. Lineberry, Microsoft Corporation

From the Inside Flap

EVERY THING IN LIFE IS A SALE. AND EVERY THING YOU WANT IS A COMMISSION.

Whether it's selling your company's product in the boardroom or selling yourself on eating healthy, everything in life can--and should--be treated as a sale. And as sales expert Grant Cardone explains, knowing the principles of selling is a prerequisite for success of any kind. In Sell or Be Sold, Cardone breaks down the techniques and approaches necessary to master the art of selling in any avenue. You will learn how to handle rejection, turn around negative situations, shorten sales cycles, and guarantee yourself greatness. Cardone will also teach you the success essentials of
  • Selling in a bad economy
  • Overcoming call reluctance
  • Filling your pipeline with new business
  • Staying positive, despite rejection
With the experience of a seasoned sales vet at the helm, Sell or Be Sold will change the way you perceive the sale--and life. --This text refers to an out of print or unavailable edition of this title.

More About the Author

GRANT CARDONE is an international sales training expert and New York Times bestselling author, whose books and programs have positively affected hundreds of thousands of people and organizations worldwide. Appearing regularly on Fox, Grant has also been covered on CNBC, CNN, Bloomberg Television, the Huffington Post, the Wall Street Journal, and over seven hundred radio shows nationwide. Grant also stars in his own reality TV show, Turnaround King, where he demonstrates how to turn businesses around and get back to prosperity despite tough economic times.

Grant's unique, commonsense approach, along with his humor, wit, and infectious energy, allow him to connect with any audience, giving him the title of the "Entrepreneur of the 21st Century."

With his core tenets built on the basics, Grant believes that companies and individuals succeed only through selling and that even the family unit relies on selling to improve its members' stations in life.

Grant Cardone currently resides with his wife, actress Elena Lyons, and family in Los Angeles.

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Customer Reviews

This the one of the best books on sales I have read.
Shawn Buddenhagen
You will learn how to build value in yourself and in your product with techniques that can be used immediately.
Nikolai Vassev
This book will change you're life and careere for the best.
Charles Ellingson

Most Helpful Customer Reviews

7 of 7 people found the following review helpful By EAJ on September 6, 2012
Format: Kindle Edition Verified Purchase
This is a great sales book. I am devouring it page by page. In a simple, interesting, impinging and easy to understand way Grant is giving you his best kept secrets to building up incredible sales volume. I plan on re-reading his book once I'm finished with it. I already bought his other books. This book bears no comparison to other "sales" or "marketing" books that bore you to death for hundreds of pages to give you one small datum. Here Grant really "puts the juice on" and gives you his all. Every time a read a few dozen pages of it I emerge fully energized, ready to take on the world and apply it all. Really recommended.
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7 of 8 people found the following review helpful By Cody on January 8, 2014
Format: Kindle Edition Verified Purchase
Sell or Be Sold starts out with the interesting thesis that everyone is in sales. Whether you're a doctor selling your skill set, a entrepreneur selling your business, or a traditional salesperson selling your product you're in sales.

Cardone tells of his rise through the sales world from a car salesman to a business owner; including what he calls he's biggest sale, he's wife. He outlines a basic sales process: "the only sales process you will ever need" and shares what he believes to be essential characteristics for success. He emphasizes being sold on your skill set/product and taking massive action. Cardone also talks about being able to view rejection as a relatively normal part of life and being willing to look foolish.

A unique part of his book is his emphasize on getting out of obscurity and his suggestions for how to use social media. Cardone maintains that your first concern is obscurity, if no one knows you no one will do business with you. He suggests using social media to get attention. In a funny way he argues that if you're not gaining haters you're probably not working hard enough on getting out of obscurity.

There is a couple sales attempts to the reader in which Cardone only gives a taste of his closing process and advertises his book and app on the subject.

I would have liked there to have been a little more on objection strategies, but overall it's an interesting book and a good introduction to sales.
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6 of 7 people found the following review helpful By A. Mann on February 5, 2013
Format: Kindle Edition
Top 50 quotes from this latest book by Grant Cardone, which was a very informative and quick read. His style of writing is easy to understand, and he has enthusiasm in his words. Here they are:

1. Think of any action in life, and I assure you that there's someone at one end or the other trying to influence the outcome
2. The degree to which you can influence the outcome of events in your life is the determining factor of your success
3. When I discuss sales in this book, not only am I referring to the professional, paid salesperson, but I'm also covering the everyday use of basic persuasion skills and how to use them to get your way in life
4. The skill of sales is so critical to a person's survival that I don't understand why it is not required study at school
5. The fact that sales isn't taught in shool only further indicates the immense value of those who do learn this skill
6. It's my observation that the most important skills needed in life aren't taught in school
7. Most books written about sales are about the career of selling and exclude how vital it is to life
8. No person will ever gain true power and stature in the world without the ability to persuade others
9. Even if selling isn't your career, you should be a professional seller in order to get more out of life
10. If you want to get rich, learn how to sell
11. The ability to predict is the first thing that happens when you become a professional
12. The only reason a person doesn't like what he's doing is because he doesn't know what he's doing
13. Most business people are being knocked down by the economy due to their ranking-- their lack of commitment and not knowing how to sell
14. To the degree that you can predict, you can respond appropriately
15.
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4 of 4 people found the following review helpful By Kumar on April 24, 2014
Format: Kindle Edition Verified Purchase
Man I am highly motivated after reading this book. Read this book for increase in sales and motivation. Highly recommended.
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3 of 3 people found the following review helpful By Michael Ortiz on March 28, 2014
Format: Kindle Edition Verified Purchase
I loved the techniques in this book and how he didn't just give solutions but really makes you think about how this can be applied in your own business. It really works once you actually do it.
I'd recommend this book literally for everyone!
Especially if you have a business.
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3 of 3 people found the following review helpful By Paige William Piatek on March 20, 2014
Format: Kindle Edition Verified Purchase
I highly recommend this book to anyone. Totally changes your thought process. Grant Cardone is an extremely cool guy. I like how it was easy to read and summed up everything in the end. I've doubled my sales by just reading this book. Powerful stuff. Thanks.
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3 of 3 people found the following review helpful By Steve Harris on March 13, 2014
Format: Kindle Edition Verified Purchase
This book changed my opinion of my career in sales, and created a burning desire to excel in my career. Even while still in the process of reading this book I have experienced major changes in my attitude, success, and income! A must read for anyone who wants a career as a sales professional!,
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3 of 3 people found the following review helpful By Peter Stevenson on April 23, 2012
Format: Hardcover
What Grant writes in his books, what he presents in person. Same sincerity, same enthusiasm. That is why the writing style is not perfect grammatically. WHO CARES! His smile is perfect, and that smile is in the book on every page. I read this when I want a boost before I go into my next challenge or decision making process.
Oh yes and there are some rules to follow, that are not taught in schools or the day to day business world. Because these rules go against the status quo.
Have fun with this book.
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