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Sell or Be Sold: How to Get Your Way in Business and in Life Hardcover – March 1, 2012

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Editorial Reviews


"After a lifetime in sales, I can heartily endorse Grant Cardone's advice. I'm sold."
-- Harvey Mackay, author of the #1 New York Times bestseller Swim with the Sharks Without Being Eaten Alive

"Sell or Be Sold should be in every entrepreneur's and CEO's library as a resource for what you MUST know to take your life and career to peak potential!"
--Mike Bertolino, partner at Ernst & Young

"Grant Cardone's Sell or Be Sold is not just for salespeople. It's a book on effective persuasion for anyone--parents, teachers, managers, coaches, etc.--who needs to influence and motivate the behavior of others."
--Dr. Tony Alessandra, author of  The Platinum Rule

"Grant Cardone delivers a fresh, innovative approach to maximizing your personal potential and success. Brilliant, innovative, and insightful."
--Joseph W. Lineberry, Microsoft Corporation

From the Inside Flap


Whether it's selling your company's product in the boardroom or selling yourself on eating healthy, everything in life can--and should--be treated as a sale. And as sales expert Grant Cardone explains, knowing the principles of selling is a prerequisite for success of any kind. In Sell or Be Sold, Cardone breaks down the techniques and approaches necessary to master the art of selling in any avenue. You will learn how to handle rejection, turn around negative situations, shorten sales cycles, and guarantee yourself greatness. Cardone will also teach you the success essentials of
  • Selling in a bad economy
  • Overcoming call reluctance
  • Filling your pipeline with new business
  • Staying positive, despite rejection
With the experience of a seasoned sales vet at the helm, Sell or Be Sold will change the way you perceive the sale--and life. --This text refers to an out of print or unavailable edition of this title.

Product Details

  • Hardcover: 200 pages
  • Publisher: Greenleaf Book Group Press; email download mp3 only edition (March 1, 2012)
  • Language: English
  • ISBN-10: 1608322564
  • ISBN-13: 978-1608322565
  • Product Dimensions: 8.6 x 5.6 x 1.1 inches
  • Shipping Weight: 4 ounces (View shipping rates and policies)
  • Average Customer Review: 4.7 out of 5 stars  See all reviews (181 customer reviews)
  • Amazon Best Sellers Rank: #10,338 in Books (See Top 100 in Books)

More About the Author

GRANT CARDONE is an international sales training expert and New York Times bestselling author, whose books and programs have positively affected hundreds of thousands of people and organizations worldwide. Appearing regularly on Fox, Grant has also been covered on CNBC, CNN, Bloomberg Television, the Huffington Post, the Wall Street Journal, and over seven hundred radio shows nationwide. Grant also stars in his own reality TV show, Turnaround King, where he demonstrates how to turn businesses around and get back to prosperity despite tough economic times.

Grant's unique, commonsense approach, along with his humor, wit, and infectious energy, allow him to connect with any audience, giving him the title of the "Entrepreneur of the 21st Century."

With his core tenets built on the basics, Grant believes that companies and individuals succeed only through selling and that even the family unit relies on selling to improve its members' stations in life.

Grant Cardone currently resides with his wife, actress Elena Lyons, and family in Los Angeles.

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Customer Reviews

Most Helpful Customer Reviews

38 of 40 people found the following review helpful By A. Mann on February 5, 2013
Format: Kindle Edition
Top 50 quotes from this latest book by Grant Cardone, which was a very informative and quick read. His style of writing is easy to understand, and he has enthusiasm in his words. Here they are:

1. Think of any action in life, and I assure you that there's someone at one end or the other trying to influence the outcome
2. The degree to which you can influence the outcome of events in your life is the determining factor of your success
3. When I discuss sales in this book, not only am I referring to the professional, paid salesperson, but I'm also covering the everyday use of basic persuasion skills and how to use them to get your way in life
4. The skill of sales is so critical to a person's survival that I don't understand why it is not required study at school
5. The fact that sales isn't taught in shool only further indicates the immense value of those who do learn this skill
6. It's my observation that the most important skills needed in life aren't taught in school
7. Most books written about sales are about the career of selling and exclude how vital it is to life
8. No person will ever gain true power and stature in the world without the ability to persuade others
9. Even if selling isn't your career, you should be a professional seller in order to get more out of life
10. If you want to get rich, learn how to sell
11. The ability to predict is the first thing that happens when you become a professional
12. The only reason a person doesn't like what he's doing is because he doesn't know what he's doing
13. Most business people are being knocked down by the economy due to their ranking-- their lack of commitment and not knowing how to sell
14. To the degree that you can predict, you can respond appropriately
Read more ›
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12 of 13 people found the following review helpful By EAJ on September 6, 2012
Format: Kindle Edition Verified Purchase
This is a great sales book. I am devouring it page by page. In a simple, interesting, impinging and easy to understand way Grant is giving you his best kept secrets to building up incredible sales volume. I plan on re-reading his book once I'm finished with it. I already bought his other books. This book bears no comparison to other "sales" or "marketing" books that bore you to death for hundreds of pages to give you one small datum. Here Grant really "puts the juice on" and gives you his all. Every time a read a few dozen pages of it I emerge fully energized, ready to take on the world and apply it all. Really recommended.
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13 of 15 people found the following review helpful By Cody on January 8, 2014
Format: Kindle Edition Verified Purchase
Sell or Be Sold starts out with the interesting thesis that everyone is in sales. Whether you're a doctor selling your skill set, a entrepreneur selling your business, or a traditional salesperson selling your product you're in sales.

Cardone tells of his rise through the sales world from a car salesman to a business owner; including what he calls he's biggest sale, he's wife. He outlines a basic sales process: "the only sales process you will ever need" and shares what he believes to be essential characteristics for success. He emphasizes being sold on your skill set/product and taking massive action. Cardone also talks about being able to view rejection as a relatively normal part of life and being willing to look foolish.

A unique part of his book is his emphasize on getting out of obscurity and his suggestions for how to use social media. Cardone maintains that your first concern is obscurity, if no one knows you no one will do business with you. He suggests using social media to get attention. In a funny way he argues that if you're not gaining haters you're probably not working hard enough on getting out of obscurity.

There is a couple sales attempts to the reader in which Cardone only gives a taste of his closing process and advertises his book and app on the subject.

I would have liked there to have been a little more on objection strategies, but overall it's an interesting book and a good introduction to sales.
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5 of 5 people found the following review helpful By Amazon Customer on June 6, 2014
Format: Audible Audio Edition Verified Purchase
Over the years I have read or listened to a plethora of sales books and this one is the most comprehensive to today's challenges salespersons face. I have three reasons why salespersons should buy this audiobook to increase their sales.

First, Grant does a very good job of setting the foundation for being a sales professional and not an amateur. Professionals train and work every aspect of their career and "immerse themselves" in training material. He mentions the power of prediction and it totally changed my sales approach. This section is worth the price of the book alone.

Second, the author notes how "people knowledge" is more important than "product knowledge" in selling. Again, this is an issue few sales trainers cover in seminars or in their literature and Grant is 100% correct. People knowledge is far more important than product knowledge. Companies do a fairly good job training sales staff product knowledge but FAIL at teaching people knowledge.

Third, the real value of this book comes from his selling process. The five-step cycle is practical to nearly any industry in almost every context. So many sales trainers ignore time in a sales cycle and Grant highlights the importance of short sales cycles to serve customers better and make their experience more convenient.

If you can ignore the author's Dianetics references, this book is a must for salespersons new or 50 years in the business.
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