Customer Reviews

Sell the Feeling: The 6-Step System that Drives People to Do Business with You

5 star:		(8)
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This book has changed my whole business perspective and my business in ways I can't even describe here. I just want to say one thing, we all need to be aware that we are all in the business of selling whether we like it or not. Even if you don't have a job, you will need to sell the feeling at some point in your life. Don't dare to look at this book and say. "This is not for me, I'm not a sells person", if so you are already out of business no matter which one is it.

Business Owner-D.Cruz

I generally have difficulty getting into self-help or any sort of instructional books. However, Sell the Feeling, was a fast and actually fun read. The narrative structure of the book makes it not only engaging, but also naturally creates a high level of retention for the reader. I would reccomend this book for anyone in the business world--not just to someone who works in 'sales.'

As I read this useful and fascinating book, I was struck by several things: 1) the authors - Larry Pinci and Phil Glosserman - truly understand the art and science of selling from the inside out; 2) they cleverly and very effectively impart their knowledge through an extended conversation between two fictional characters, a literary device I wasn't expecting to find in this type of book but one that makes the read entertaining and easy; and 3) they deliver important insights and practical solutions with stunning simplicity and clarity. Any business professional who has anything to do with selling anything - and that includes just about everyone - should read this book and celebrate its cogent advice. Scott Busby, Founder | CEO, The Busby Group

I expected a technical outline of ideas that I would study, underline, and work at. Instead, it turned out to be a story -- a novel that is so light and delightful that I didn't want to put it down. It did a great job teaching me powerful business growing techniques while keeping me thoroughly entertained. If you are serious about expanding your business, don't miss this one!

This book's approach to teaching is to walk you through the experiences, shortcomings, progress, mistakes and successes of a sympathetic character with whom it's easy to identify. It's easiest to learn by doing, and this book allows you to walk through the process with the main character. This book is a great, fast read, and has a lot of lessons to teach in an easy, comfortable manner. Highly recommended!

This book presents invaluable information in an easy to read and entertaining style. Learning should be enjoyable and Sell the Feeling teaches skills that everyone who works with people needs to have in a thoroughly enjoyable way; through telling a compelling story. If persuading people in any way is part of your job-- and this encompasses classic sales as well as management or coaching-- then you need to read this book!

Finally a book that captures the essence or "Feeling" that one must master to truly be a top producing sales person! I love how this book breaks the step by step mold of traditional sales books and provides a truly enjoyable story line that is both quick paced and easily digestible.

This book is a must-read for anyone who wants to feel confident during the normally-uncomfortable art of negotiation. It's also a very quick read!