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How to Sell a House Fast in a Slow Real Estate Market: A 30-Day Plan for Motivated Sellers Paperback – October 27, 2008


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Product Details

  • Paperback: 240 pages
  • Publisher: Wiley; 1 edition (October 27, 2008)
  • Language: English
  • ISBN-10: 0470382600
  • ISBN-13: 978-0470382608
  • Product Dimensions: 6 x 0.6 x 9 inches
  • Shipping Weight: 10.4 ounces (View shipping rates and policies)
  • Average Customer Review: 4.7 out of 5 stars  See all reviews (56 customer reviews)
  • Amazon Best Sellers Rank: #462,275 in Books (See Top 100 in Books)

Editorial Reviews

Review

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From the Back Cover

Real Estate"Stop fretting about selling in a soft market. It's not IF you can sell your house that matters . . . it's WHAT you should do (and NOT do) to get it sold quickly. And Bill & Ray nail the WHAT in this must-read book."
--Alexis McGee, author and publisher of foreclosures.com
"This great book shows sellers how to move their property in today's softer markets. VERY creative and right-on for sellers to sell quicker and for more money."
--Wendy Patton, bestselling author and real estate broker
"Brilliant advice for selling your house fast for the best possible price."
--Gary Licata, appraiser and author
SELL YOUR HOUSE EVEN WHEN THE MARKET'S DEAD!
Stop sweating! You can find a buyer for your home and you can get a good price, even when the market is down and your mortgage is up. All you need is a good plan and the motivation to make it happen for yourself. You can't just sit back and wait for a buyer. You have to go out there and find one.
In this practical, life-saving guide, real estate wiz's William Bronchick & Raymond Cooper offers a proven plan for finding a buyer using aggressive marketing techniques, advertising, repairs and upgrades, home staging tactics, and a wealth of other creative, effective strategies. It's time to stop whining and start doing something different. You can take control of the process and win. Here's how:
  • Develop a customized plan of action starting with the critical Documentation & Disclosures
  • How to, & with Whom, to Do your Due Diligence & the Critical Pricing Paradigm
  • Prepare your house and make a killer first impression
  • Be aggressive and market your home to the best potential buyers & brokers
  • How & When to Negotiate terms that make sense, and will stick, until your closing date.
This comprehensive, practical guide comes complete with real-world examples, as well as resources, checklists, and forms that make selling simple, fast, and profitable. If you've got the guts and the drive to do it yourself, this is the ultimate guide for getting the best price possible--fast.

More About the Authors

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Customer Reviews

Direct and informative, this book was just what I needed.
Elizabeth Tencza
The rest of the book had some very insightful tips as well for both clients and friends.
Kurt D
Anyone buying or selling a house or houses should have this book.
Harry Samuel

Most Helpful Customer Reviews

31 of 32 people found the following review helpful By Tom J. Burke on November 3, 2008
Format: Paperback Verified Purchase
I found a clear, conscise, step by step process of not only selling my house in this difficult market, but getting top dollar and, most importantly, doing it fast. It sometimes goes against conventional wisdom to believe that selling something fast is also selling at top dollar. But this book convinced me that if you market you home right and avail yourself of all the strategies described in this book, you will get your best offer quickest.
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21 of 21 people found the following review helpful By NY Finance Chic on June 17, 2009
Format: Paperback
The authors did a superb job at providing unique and innovative ideas in this fully comprehensive and thorough MUST-READ guide to selling a House fast in THIS slow Real Estate market.

After reading this book cover-to-cover, we meticulously followed every piece of advice and strategy recommended. From staging, to carefully selecting the best Real Estate agent, including listing and advertising strategies, this book covered it all. Not only did our house sell in 4 days - we received 5 offers including one full-price offer followed with a backup offer above full-price! We continued to follow the books' recommendations and made sure to choose the best buyers that WE wanted based on their qualifications, and got it into contract as soon as possible. The proven techniques from this book saved us a tremendous amount of hassle, emotional aggravation and most importantly our time!

In this market, with all the uncertainty out there, people are hesitant to buy. However, if you follow the unique ideas in this book to motivate people and generate the right interest from qualified buyers, you may have a shot at selling YOUR House FAST in this SLOW Real Estate market! This book is highly recommended and I can't thank Ray and Bill enough!!
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15 of 15 people found the following review helpful By K. Convery on May 12, 2009
Format: Paperback
I will be selling my house soon, so I decided to buy this book. After reading it, I now feel extremely prepared to begin the process. This book is FULL of very educational information from two authors with years of experience in real estate. It's so helpful for a novice like me. They have managed to condense all of their knowledge into a concise manual that tells the reader exactly what to do to sell quickly in this down market (and if you hire an agent, they tell you how to find the best one!). It includes easy-to-follow, common-sense professional advice, with real-world examples to help illustrate their points. They demonstrate that knowledge is power, and show you how to be in control of your sale. I highly recommend it. If you need to sell your property, buy this book now!
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10 of 10 people found the following review helpful By mjpicc on November 15, 2012
Format: Paperback
We have sold many houses in our lives, but this book was full of golden nugget tips
on what to do and what NOT to do and when. Best step by step book on selling real estate
we found that clearly was written from many experiences both good and bad over several
decades. These strategies should be uses in the marketing of almost any high priced ticket
items, especially real estate. The book keep it simple, yet was highly effective for us!!!

Lots of Tips on Things we never thought of, but would easily be deal killers if overlooked.

The Chapter on Negotiations was genius, simplified, but brilliant in when and what to say!!!

We finally found the right realtor after some logical words of advice on pg 91-93 on how to
choose and agent and how real estate offices assign an agent to your propety. (We had no idea)
That was our first mistake. Anyway...

Don't hesitate to buy this one, loaded with great tips and insider information we never knew.
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16 of 18 people found the following review helpful By S. Wagstaff on March 31, 2009
Format: Paperback
As a real estate investor who has done dozens of transactions, I know the most important part of the whole thing is being able to sell, and sell quickly. I particularly liked the chapters on open houses and negotiating. This book was a quick but very good read, gave me tons of ideas and I highly recommend it to anyone who needs to sell a house.

A+++ Great job guys...
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12 of 13 people found the following review helpful By Lisa Firshing Esq. (Lynbrook, NY) on November 14, 2008
Format: Paperback
I am an attorney and broker who has been involved in real estate for over twenty (20) years. This book is full of experienced, insightful tips. Not only does it pinpoint the important aspects of getting that property sold fast, it provides helpful and informative strategies for other alternatives such as short sales. Every professional attorney, real estate agent, salesperson, investor and homeowner alike should buy this book and keep it close at hand. It is an invaluable tool that I have already recommended to associates and will be incorporating as a must read for every one of my agents. A perfect reader at a perfect time in the market and for every downside of the real estate cycle!
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10 of 11 people found the following review helpful By Naval Don on April 26, 2012
Format: Kindle Edition Verified Purchase
JUST SOLD MY HOUSE! and we did it in under a month. My Wife and I were inspired by a friend who suggested that we buy this book and follow the step by step plan to get
our house sold. The best part was feeling that we knew which offers to negotiate with
and which to simply ignore. Following Chapeter 12's step by step review plan really did it for us. We have both sold homes in the past but doing it this time was very much
done in the RIGHT order, knowing what our home was really worth, through finding the right agency to represent us and how to really pick the right agent made a world of difference. Thank you to the Two Authors who provided excellent insights and strategies that they have used, especially the ones that they tested during the last real estate crisis of the late 80's.

ps. Loved the trick about finding the most qualified buyer in the neighborhood through
the interview strategies with the Agents. Also, how to find the right appraiser and home inspector before listing it was also very well explained, and why this is so important in today's market.
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