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Sell More Software: Website Conversion Optimization for Software Developers Kindle Edition

by
Patrick McKenzie (Author)
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Patrick McKenzie (Author)
4.4 out of 5 stars 11 customer reviews
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Length: 158 pages Word Wise: Enabled

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Product Details

  • File Size: 2177 KB
  • Print Length: 158 pages
  • Simultaneous Device Usage: Unlimited
  • Publication Date: December 2, 2012
  • Sold by: Amazon Digital Services LLC
  • Language: English
  • ASIN: B00AHK02PG
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Enabled
  • Lending: Not Enabled
  • Enhanced Typesetting: Not Enabled
  • Amazon Best Sellers Rank: #744,157 Paid in Kindle Store (See Top 100 Paid in Kindle Store)

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Customer Reviews

Most Helpful Customer Reviews

5.0 out of 5 starsGreat stuff as always from Patrick!
By David Snopek on January 22, 2013
Format: Kindle Edition Verified Purchase
I'm been reading Patrick's blog for several years and even though I've read most of the articles included in this ebook, I think it's definitely worth it to read them again reorganized for ebook consumption. :-) It covers many topics missed by would-be software entrepreneurs and drives them home with concrete examples AND numbers. Everything required to convince someone with an engineering background of alien sales and marketing concepts. ;-)

I highly recommend it!
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5.0 out of 5 starsFull of Incredible Actionable Content for your SaaS business
By Jeffrey Hartmann on January 19, 2013
Format: Kindle Edition Verified Purchase
I really enjoyed this book, while there is a lot of content from Patrick's blog there are new essays and a curated selection of the best posts from his blog. I haven't been following Patrick for a long time, so it was very helpful to me to have the best content selected and categorized for me.

I am implementing many of the recommendations in my SaaS business, Patrick has a lot to say from his personal experience and he is always willing to share his wisdom. While my business is in an early stage, his recommendations are spot on and go to the heart of what is important for your business. Don't spend endless time working on things no one wants, test everything and build infrastructure to make testing dirt simple for engineering to implement, and strive to make content creation as automated as possible. I especially like his insight that SEO can be a channel just like PPC advertising, it really got me to thinking about how we are approaching SEO.

This book is absolutely worth many times the price, if you have a SaaS business you *MUST* read this book.
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5.0 out of 5 starsReal Applicable Advice
By Jake on March 21, 2013
Format: Kindle Edition Verified Purchase
Patrick gives real actionable advice by using his fledging startup as a case study. I have at least 10 things I can start to implement tomorrow.

Thanks Patrick!
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4.0 out of 5 starsPractical real world experiences
By eackbarali on February 28, 2013
Format: Kindle Edition Verified Purchase
Taking posts from a blog and then combining them into a book has to be a difficult thing. But this book does it quite well. If you want a word that summarizes this entire book, it's "experiment". Mckenzies emphasizes the importance of experimentation through structured testing. In his writing, marketing may not only be about increasing your sales/subscribers but it is about practical and strategic testing to learn something. That was the most important thing I got out of this book. As a small business person, I have tried marketing strategies with success and failure, but in the case of the latter, I did not learn as much as I should have from the failures. Mckenzie relates his own real world tests and results (more qualitatively than quantitatively) and reveals that

(1) You have to be constantly testing as long as your business exists
(2) Always know what you are trying to find out from the tests
(3) Testing does not have to be expensive. In fact it can save you loads of marketing $$

This book spoke to me because it was filled with practical examples, some of which are not difficult to emulate. I will definitely be taking some of Mckenzie's advice.

The only reason that I gave it 4 stars instead of 5 is that even though they did do a good job of putting it all in a book format, you can still detect that it is a collection of blogs.

Still, I highly recommend this read if you are into doing!
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5.0 out of 5 starsThought provoking and relevant
By Amazon Customer on January 11, 2013
Format: Kindle Edition Verified Purchase
Patrick truely understands the power we hold as software developers and this book is full of extremely relevant and actionable articles. He emphasizes using data to engineer every aspect of your business - marketing, email campaigns, new features - and it all just makes sense.

Any developer who is writing a sellable product will save themselves many days by reading over these hard-learned lessons.
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4.0 out of 5 starsSome excellent points
By M. McNamara on May 15, 2013
Format: Kindle Edition Verified Purchase
I really enjoyed reading the book. Only note is that it is a conglomeration of his blog posts, so you could go read his most popular posts on the blog and read the same thing for free.
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