"Greta defines what it means to sell without selling. The true value of this book is that it can be equally applied by the sales veteran and the rookie. To Sell is Not to Sell lets you see that selling is about having a mutually beneficial relationship and creating the true Win-Win." Frank DeRaffele,Nationally Syndicated Host of the Entrepreneurial Excellence Radio ShowGreta Schulz is amazing! She takes the process of selling to a whole different level. If you're willing to follow her advice you will learn how to stop selling and start making some real money. It will change your sales career. Everyone should read this book!!Sue Eusepi, Aflac Regional Sales CoordinatorOur Sales executives give Greta's training an A+.Ray Shaw,President and CEO of American City Business JournalPast President of Dow Jones.
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Book Description
Editorial Reviews
About the Author
Greta Schulz is the president and CEO of ProActive Training and Consulting. She has been involved in sales, sales management, marketing, and training for almost thirty years. She is a columnist of "Sellutions", in Business Journals across the country and a contributing author of New York Times bestseller Masters of Sales.
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Most Helpful Customer Reviews
1 of 1 people found the following review helpful:
5.0 out of 5 stars
Refreshing Look at Relationship Marketing,
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This review is from: To Sell is Not to Sell: Stop Selling and Start Making Money! (Paperback)
Gretta spoke in front of a 200+ person audience, and firstly she's an excellent speaker. I purchased her book after she spoke, and I was not disappointed. Gretta gives a refreshing look at what I like to call "relationship marketing" from the point of view of a professional sales coach. Gretta's book is full of stories and examples of very basic principles that everyone who owns a business or does sales for a business needs to know. But it goes farther than even that audience: If you're selling an idea to a teacher, if you're selling a project to upper management, you'll still find these principles to be of use. The idea is that PEOPLE HATE TO BE SOLD. Heck, now they even hate to be marketed-to. People buy from the people they like. If you've been told "Sorry, but my best friend does that for me" -- and you know the door has slammed shut in your face -- you know what I mean. This is a valuable addition to any business or sales library.
2 of 3 people found the following review helpful:
5.0 out of 5 stars
AMAZING BOOK!,
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This review is from: To Sell is Not to Sell: Stop Selling and Start Making Money! (Paperback)
I could not put this book down. So much great information! It gave a completely different persepective on selling and I will put it to good use now!
5.0 out of 5 stars
Great Read,
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This review is from: To Sell is Not to Sell: Stop Selling and Start Making Money! (Paperback)
I try to read a "How To" sales book a month. I normally receive one or two points per book, that help me be a better salesman. Mrs. Schulz book "To Sell is Not to Sell" was by far the best I have read this year. It's an easy read, it's enjoyable, I walked away with many good ideas and points of interest. Well worth the price!
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