Sell & Re-Sell Your Photos Fifth Edition Edition

30 customer reviews
ISBN-13: 978-1582971766
ISBN-10: 1582971765
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Editorial Reviews Review

What distinguishes Rohn Engh's book on how to sell photographs--now in its fourth edition--from the many volumes on the subject? Could it be his honest, no-nonsense approach to the topic, as opposed to the get-rich-quick slant of many competitors? His practical, step-by-step advice? His pragmatic sales techniques and principles, which teach niche marketing and explain the vast difference between good pictures of popular subjects (sunsets, wildflowers) and the type of photographs in demand by the editors who actually buy them? All of the above and more, including solid advice about selling photos in the electronic age. --This text refers to an out of print or unavailable edition of this title.

About the Author

Rohn Engh is a veteran stock photographer who has sold his work to national and worldwide markets since 1960. He is the founder and publisher of PhotoStockNotes, and publishes PHOTOLETTER and PhotoDaily. He conducts photo marketing workshops nationwide.

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Product Details

  • Paperback: 368 pages
  • Publisher: Writer's Digest Books; Fifth Edition edition (March 9, 2003)
  • Language: English
  • ISBN-10: 1582971765
  • ISBN-13: 978-1582971766
  • Product Dimensions: 6 x 0.9 x 9 inches
  • Shipping Weight: 1.2 pounds (View shipping rates and policies)
  • Average Customer Review: 4.0 out of 5 stars  See all reviews (30 customer reviews)
  • Amazon Best Sellers Rank: #554,209 in Books (See Top 100 in Books)

More About the Author

Rohn Engh, veteran stock photographer and publisher of PhotoStockNOTES, has provided on-line information to photobuyers, photo researchers and photo editors for two decades. His organization helps photographers match their photos with the photo needs of editors at books and magazines.
His book, "Sell & ReSell Your Photos" (over 126,000 copies sold), is in its 5th updated revision and is considered by both veteran photographers and newcomers to be the premiere desktop guide on marketing principles for the stock photographer. He has also authored the book "," countless articles, and given seminars nationwide.

Engh was among the very first, in 1983, to use on-line services to deliver his marketletters and services to his customers. In 1988 Engh pioneered using a daily fax bulletin to send his subscriber photographers up-to-the-minute stock photo needs of magazine and book photo editors. He established his website, in 1997. It receives 5,000 visitors daily.

Engh lives on an 80-acre Wisconsin farm with his wife, Jeri, a writer whose articles have appeared in Reader's Digest, Saturday Review, Redbook, many other magazines and newspapers. Jeri is Editorial Director of PhotoSource International. 1 800 624 0266

Customer Reviews

Most Helpful Customer Reviews

67 of 69 people found the following review helpful By James Walley on January 11, 2006
Format: Paperback
Engh has, apparently, made a good living in the field of "environmental portrature" -- people in their own natural surroundings. Unfortunately, when all you have is a hammer, every problem looks like a nail; and it seems that Engh's advice is for his readers is that their only chance lies in adopting the exact same approach.

In Engh's view, there is only one type of photo sure to sell: one which shows, in front of an appropriate and uncluttered background, a person involved with a symbol of the subject matter in question. He even reduces it to a formula of "Photograph = Background + Person + Symbol + Involvement." Anything else, according to Engh, is merely a "pretty scene" with little or no commercial potential.

Now, that may or may not be the case. However, I can't help but notice a glaring discrepancy in Engh's book. Just after enumerating his "P = B + P + S + I" formula, he gives a case study of "John," who goes through the book's recommended program of determining one's areas of marketable photographic interest. At the top of "John"'s list is gardening, and Engh notes approvingly that there is a highly-profitable market in stock photos for gardening magazines and books. After reading this, I decided to research some of these gardening publications. What did I find? That the vast majority of photos in these publications were of flowers, plants, and scenics -- the very subjects that Engh advises his readers to avoid! Furthermore, no matter how many such publications I checked, I failed to find even a single photograph fitting Engh's "Background + Person + Symbol + Involvement" formula. Given this, I can't help but suspect that Engh's approach might be a little too dogmatic.
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94 of 99 people found the following review helpful By Conrad J. Obregon VINE VOICE on August 21, 2005
Format: Paperback
Sometimes it's hard to write a review because the author's style is so grating that even though he has a lot of useful information, you dislike the book and wonder if you can be fair. After thinking about this book for some time, I think I can be fair.

Engh's basic point is that a photographer who wants to make money with his photographs will sell from stock to markets that are not competitive. He then tells the aspiring stock photographer how to determine what those markets are, how to find the photo buyers in those markets and how to deal with those buyers to get your stock photographs sold. Although I'm not a stock photographer most of the steps he advises have a ring of truth to them and agree with what the stock photographers I know tell me.

But if you are interested in "landscapes, birds, scenics, insects, plants, wildflowers, major pro sports, silhouettes, experimental photography, artistic subjects, (such as the "art" photography in photography magazines), abstracts (such as those seen in photo-art magazines and salons), popular travel spots, monuments, landmarks, historic sites, [and] cute animals" Engh says forget about them. Well, maybe that's too strong. He says when you put those areas on the back burner, "you'll stop wasting time, film, postage, and materials." When I came to this advice, I almost put the book down, because it was clear that Engh wasn't talking to me. Most people take photographs because they are interested in some subject matter or approach and not just to make money.

I also was disturbed by how often in the book the author shilled for his company and web-site, where, he says, useful information is available. It may be, but it appears it's always for a price.

In summary, if all you want to do is make money with your camera, without joy or pleasure, this book may be for you.
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83 of 87 people found the following review helpful By Karen on September 28, 2004
Format: Paperback
I read an earlier edition of this book shortly after graduating from journalism school in 1983. I wanted to make money with my photographs and Rohn Engh's book answered every question I could imagine. I followed his advice and for years was a successful stock photographer. I was also a stay-at-home mom homeschooling three kids, so I only worked a few hours a week, yet still managed to plump the family income. Now I'm a portrait photographer and still do a little stock on the side. I advise anyone who is interested in selling their photos to read this book and save a lot of time in the process.
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76 of 82 people found the following review helpful By CMOS on November 7, 2000
Format: Paperback Verified Purchase
Before I bought this book, I had perused dozens of reviews, most of which were favorable. I was left with the impression that - like the Photographer's Market - you can't go wrong with this book. For some photographers, I'm sure it *is* quite helpful; Engh's advice is pragmatic and straight forward. And if pragmatic photos are your goal, this book gets 5 stars and not 3. But many photographers are not shooting for pragmatism's sake; they're shooting because there's something emotional or personal which they wish to convey on a visual level. Pictures, rather than poetry or song lyrics if you'd like to look at it that way. Engh seems to disregard this idea all together, once he starts explaining his magic forumla for success....
Once you get to the crux of this formula - that you should be shooting some type of environmental portraiture (people in the context of a specific place) - it implies that if you are interested in photographing something else, you're basically wasting your time. This is frankly a little disturbing. His theory suggests that it is the market's need for a particular kind of photo that should motivate you, and not your own intuition. That is frankly dead wrong in the eyes of many successful photographers. It only works well if you see your photos as a retail product first, and a personal expression (dare I say "art?") second...and some do see it that way, which is fine.
Perhaps that is where Engh goes wrong: this book could be more aptly titled "How the Casual Photographer can Sell and Resell Their Snapshots." It is plainly not that useful for the person interested in fine art photography, "fine art" meaning anything which is not born of commercial origins.
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