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Sell & Re-Sell Your Photos [Paperback]

by Rohn Engh
4.0 out of 5 stars  See all reviews (28 customer reviews)

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Book Description

March 9, 2003 1582971765 978-1582971766 5
How to Sell Your Pictures to a World of Markets a Mailbox Away

Editorial stock photography is bread-and-butter business. The picture you make today can sell again and again, for many tomorrows to come.

For New and Veteran Photographers
Rohn Engh helps you make the right kinds of photo illustrations and market them in the right ways to the right photo buyers. That's what his book has helped photographers do since its first edition in 1981.

Helps Non-Tech Photographers in the Age of the Internet
Filled with photos, charts, tables and sidebars, Sell & Re-Sell Your Photos focuses your goals and improves your profit picture. This detailed revision expands Engh's coverage of marketing principles to include the latest thinking and technology.

Practical Proven Advice:

  • the difference between good pictures and marketable pictures - the ones photo buyers need constantly
  • the four-step principle guaranteed to produce marketable photographs every time
  • how the internet is being used
  • how to find your strengths and develop your market list
  • how to price your pictures
  • how to market by mail - and present a professional image
  • promotion techniques that get your name out and your pictures noticed
  • a filing method that keeps your pictures easily retrievable
  • how to approach a stock photo agency

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Sell & Re-Sell Your Photos + 2014 Photographer's Market
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Editorial Reviews Review

What distinguishes Rohn Engh's book on how to sell photographs--now in its fourth edition--from the many volumes on the subject? Could it be his honest, no-nonsense approach to the topic, as opposed to the get-rich-quick slant of many competitors? His practical, step-by-step advice? His pragmatic sales techniques and principles, which teach niche marketing and explain the vast difference between good pictures of popular subjects (sunsets, wildflowers) and the type of photographs in demand by the editors who actually buy them? All of the above and more, including solid advice about selling photos in the electronic age. --This text refers to an out of print or unavailable edition of this title.

About the Author

Rohn Engh is a veteran stock photographer who has sold his work to national and worldwide markets since 1960. He is the founder and publisher of PhotoStockNotes, and publishes PHOTOLETTER and PhotoDaily. He conducts photo marketing workshops nationwide.

Product Details

  • Paperback: 368 pages
  • Publisher: Writer's Digest Books; 5 edition (March 9, 2003)
  • Language: English
  • ISBN-10: 1582971765
  • ISBN-13: 978-1582971766
  • Product Dimensions: 6 x 9 inches
  • Shipping Weight: 1.2 pounds (View shipping rates and policies)
  • Average Customer Review: 4.0 out of 5 stars  See all reviews (28 customer reviews)
  • Amazon Best Sellers Rank: #277,482 in Books (See Top 100 in Books)

More About the Author

Rohn Engh, veteran stock photographer and publisher of PhotoStockNOTES, has provided on-line information to photobuyers, photo researchers and photo editors for two decades. His organization helps photographers match their photos with the photo needs of editors at books and magazines.
His book, "Sell & ReSell Your Photos" (over 126,000 copies sold), is in its 5th updated revision and is considered by both veteran photographers and newcomers to be the premiere desktop guide on marketing principles for the stock photographer. He has also authored the book "," countless articles, and given seminars nationwide.

Engh was among the very first, in 1983, to use on-line services to deliver his marketletters and services to his customers. In 1988 Engh pioneered using a daily fax bulletin to send his subscriber photographers up-to-the-minute stock photo needs of magazine and book photo editors. He established his website, in 1997. It receives 5,000 visitors daily.

Engh lives on an 80-acre Wisconsin farm with his wife, Jeri, a writer whose articles have appeared in Reader's Digest, Saturday Review, Redbook, many other magazines and newspapers. Jeri is Editorial Director of PhotoSource International. 1 800 624 0266

Customer Reviews

Most Helpful Customer Reviews
93 of 97 people found the following review helpful
3.0 out of 5 stars Anything for Money August 21, 2005
Sometimes it's hard to write a review because the author's style is so grating that even though he has a lot of useful information, you dislike the book and wonder if you can be fair. After thinking about this book for some time, I think I can be fair.

Engh's basic point is that a photographer who wants to make money with his photographs will sell from stock to markets that are not competitive. He then tells the aspiring stock photographer how to determine what those markets are, how to find the photo buyers in those markets and how to deal with those buyers to get your stock photographs sold. Although I'm not a stock photographer most of the steps he advises have a ring of truth to them and agree with what the stock photographers I know tell me.

But if you are interested in "landscapes, birds, scenics, insects, plants, wildflowers, major pro sports, silhouettes, experimental photography, artistic subjects, (such as the "art" photography in photography magazines), abstracts (such as those seen in photo-art magazines and salons), popular travel spots, monuments, landmarks, historic sites, [and] cute animals" Engh says forget about them. Well, maybe that's too strong. He says when you put those areas on the back burner, "you'll stop wasting time, film, postage, and materials." When I came to this advice, I almost put the book down, because it was clear that Engh wasn't talking to me. Most people take photographs because they are interested in some subject matter or approach and not just to make money.

I also was disturbed by how often in the book the author shilled for his company and web-site, where, he says, useful information is available. It may be, but it appears it's always for a price.

In summary, if all you want to do is make money with your camera, without joy or pleasure, this book may be for you.
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81 of 84 people found the following review helpful
5.0 out of 5 stars I owe it all to Rohn Engh! September 28, 2004
By Karen
I read an earlier edition of this book shortly after graduating from journalism school in 1983. I wanted to make money with my photographs and Rohn Engh's book answered every question I could imagine. I followed his advice and for years was a successful stock photographer. I was also a stay-at-home mom homeschooling three kids, so I only worked a few hours a week, yet still managed to plump the family income. Now I'm a portrait photographer and still do a little stock on the side. I advise anyone who is interested in selling their photos to read this book and save a lot of time in the process.
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66 of 68 people found the following review helpful
2.0 out of 5 stars Blinded by pre-conceived notions? January 11, 2006
Engh has, apparently, made a good living in the field of "environmental portrature" -- people in their own natural surroundings. Unfortunately, when all you have is a hammer, every problem looks like a nail; and it seems that Engh's advice is for his readers is that their only chance lies in adopting the exact same approach.

In Engh's view, there is only one type of photo sure to sell: one which shows, in front of an appropriate and uncluttered background, a person involved with a symbol of the subject matter in question. He even reduces it to a formula of "Photograph = Background + Person + Symbol + Involvement." Anything else, according to Engh, is merely a "pretty scene" with little or no commercial potential.

Now, that may or may not be the case. However, I can't help but notice a glaring discrepancy in Engh's book. Just after enumerating his "P = B + P + S + I" formula, he gives a case study of "John," who goes through the book's recommended program of determining one's areas of marketable photographic interest. At the top of "John"'s list is gardening, and Engh notes approvingly that there is a highly-profitable market in stock photos for gardening magazines and books. After reading this, I decided to research some of these gardening publications. What did I find? That the vast majority of photos in these publications were of flowers, plants, and scenics -- the very subjects that Engh advises his readers to avoid! Furthermore, no matter how many such publications I checked, I failed to find even a single photograph fitting Engh's "Background + Person + Symbol + Involvement" formula. Given this, I can't help but suspect that Engh's approach might be a little too dogmatic.
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75 of 81 people found the following review helpful
3.0 out of 5 stars Some Good Advice, but a Flawed Premise November 7, 2000
Format:Paperback|Verified Purchase
Before I bought this book, I had perused dozens of reviews, most of which were favorable. I was left with the impression that - like the Photographer's Market - you can't go wrong with this book. For some photographers, I'm sure it *is* quite helpful; Engh's advice is pragmatic and straight forward. And if pragmatic photos are your goal, this book gets 5 stars and not 3. But many photographers are not shooting for pragmatism's sake; they're shooting because there's something emotional or personal which they wish to convey on a visual level. Pictures, rather than poetry or song lyrics if you'd like to look at it that way. Engh seems to disregard this idea all together, once he starts explaining his magic forumla for success....
Once you get to the crux of this formula - that you should be shooting some type of environmental portraiture (people in the context of a specific place) - it implies that if you are interested in photographing something else, you're basically wasting your time. This is frankly a little disturbing. His theory suggests that it is the market's need for a particular kind of photo that should motivate you, and not your own intuition. That is frankly dead wrong in the eyes of many successful photographers. It only works well if you see your photos as a retail product first, and a personal expression (dare I say "art?") second...and some do see it that way, which is fine.
Perhaps that is where Engh goes wrong: this book could be more aptly titled "How the Casual Photographer can Sell and Resell Their Snapshots." It is plainly not that useful for the person interested in fine art photography, "fine art" meaning anything which is not born of commercial origins.
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Most Recent Customer Reviews
5.0 out of 5 stars Expertise from the Master!
Excellent guideline and reference. I have followed Rohn Engh for years, and have obtained and read each edition of his books.
Published 1 month ago by Peggy McClung-Puche
5.0 out of 5 stars Would Buy This BOOK AGAIN!!!!
This is an Excellent Book. It has a lot of Information. It gives information, on film and digital photo's. Tells you how to decide which photos to use for stock and other. Read more
Published 2 months ago by stockphotoman
5.0 out of 5 stars "Timeless" advice for anyone who wants to make money with their...
I attended a workshop with Rohn Engh in the 80s. I still have the first edition, that I purchased, of his helpful and resourceful book. Read more
Published 14 months ago by Dennis J. Hester
3.0 out of 5 stars Good but needs updated
I gave this book 3 stars because there is allot of information that is still useful, but the book would be allot better if it were updated. Read more
Published on July 30, 2010 by Elexis DeLuca
2.0 out of 5 stars Nothing New Here
As A professional photographer, I finally got around to reading this book.

Save your money or get it at the library for free if you want to read it. Read more
Published on March 21, 2010 by DigitalMagic
2.0 out of 5 stars This Edition Is Really Outdated
So much has changed in the photography world since this was written and updated in 1997. Advice how how to submit slides and why not to buy a Mac (because hardly anyone has them)... Read more
Published on June 18, 2008 by S. Mcafee
5.0 out of 5 stars Photographer
The best "how-to" book I have ever read. Rohn does not miss a detail and hands out consistently useful advice.
Published on August 14, 2007 by Joan Saxe
5.0 out of 5 stars Excellent for the new photographer!
I am new to photography and I want to make money. This book is filled with a wealth of information. I highly recommend it!
Published on July 29, 2007 by Michael E. Denson
3.0 out of 5 stars Stock mentality
I was about to forray into stock photography when I borrowed this book. After a couple of hours I decided to preserve my sensibility and returned the book. Read more
Published on July 24, 2007 by R. Mitra
4.0 out of 5 stars Sell & Resell Your Photos-The Ultimate Photographers Bible
I received this book 3 months ago, and it never leaves my side. As a budding would-be professional photographer,I learned more about the Photography business than I ever imagined. Read more
Published on January 9, 2007 by Cherry Spooner
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