Customer Reviews

Sell Smarter: Embrace the Sales 2.0 Movement to Increase Sales and Outsmart Your Competition

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This is a fantastic read! It blends sound precepts in human buying behavior with current technology to make a sales person's activities more efficient and effective.

The author has a wonderful way of writing and communicating how to utilize basic sales efforts and explaining how they can be honed to be much more useful.

Author Justyn Howard, who is a practicing sales rep, hasn't made a cold call in three years. Yet in 2008 he had a record year - and in the disastrous 4th quarter, he was at 300% of quota.

How did he do it? In Sell Smarter, he shows you how to leverage Sales 2.0 technologies to drive more sales and outsmart your competitors. You'll learn:

- How to choose and use CRM systems as your data foundation.
- New strategies for email marketing that totally change the game.
- Why salespeople should blog and how to do it.
- How to develop a social networking strategy.
- What you can do to manager your online reputation.
- New technologies for giving better presentations.
- Additional tools and resources to take you to the next level.

Sell Smarter is practical, easy to read and filled with hands-on guidance. It fundamentally changes how salespeople do their job. I recommend it to EVERYONE I know!