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Sell It Today, Sell It Now [Hardcover]

Tom Hopkins (Author), Pat Leiby (Author)
4.4 out of 5 stars  See all reviews (5 customer reviews)

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Book Description

August 8, 2001
Wouldn’t you rather earn your living, build your career, and better serve your customer with a one-call close? This absorbing book is your ultimate reference guide to planning, creating, developing, initiating, conducting, and perfecting the art of one-call closing. Whether you are an established sales professional with a long track record of achievement or a newcomer yet to make that first sale, you will find this book an incredible resource of new techniques, surprising insights, and continuing inspiration.

You will discover how easy it is to:

Employ the 15 keys of overcoming objections

Overcome your fear of closing

Apply the four levels of sales competency

Manage the four concepts that control all sales

Let your customers answer their own objections

Master, use, and perfect the art of the one-call close

Plus so much more!


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Editorial Reviews

About the Author

TOM HOPKINS

The Builder of Sales Champions

And Master in the Art of Professional Selling

Tom Hopkins carries the standard as a master sales trainer and is recognized as the world’s leading authority on selling techniques and salesmanship.

Over 3,000,000 people on five continents have attended Tom’s high-energy live seminars. Tom personally conducts 75 seminars each year traveling throughout the United States, Canada, Australia, New Zealand, Singapore, Malaysia, Taiwan and the Philippines.

Tom Hopkins is a distinguished charter member of the National Speakers Association and was among the first to receive its prestigious Council of Peers Award for Excellence. Tom’s talent of teaching in a creative and entertaining style has brought him a tremendous following, as well as constant demand for appearances at regional and national conventions each year.

Tom Hopkins has been the subject of countless articles in publications such as U.S. News and World Report, The New York Times, The Los Angeles Times, Personal Selling Power, People magazine, Selling magazine, Entrepreneur magazine, and The Washington Post.

One of America’s most successful and dynamic businessmen, Tom Hopkins did not find success easily. Born in Burbank, California, Tom quit college after only three months. At 19 years of age, married and with a baby on the way, he took a job in construction. It wasn’t too long before Tom decided that this was not the way he wanted to spend the rest of his life, so he quit the construction job and took a job he thought would be easier – selling real estate.

Six months into his real estate career, Tom’s income was just $42 a month. Tom realized at this point that he wasn’t making money in sales because he didn’t know how to sell. After discovering that all the top producers in sales had extensive sales training, Tom set out to learn everything he could about professional selling methods.

Armed with drive, determination and knowledge, Tom Hopkins built his sales volume to over $14,000,000 within five years.

In 1976, Tom founded Tom Hopkins International, Inc., and dedicated his life and his company to teaching and inspiring others through his seminars, books, audio and video training programs. Today, over 35,000 corporations and millions of professional salespeople through the world utilize his professional sales training materials.


Product Details

  • Hardcover: 266 pages
  • Publisher: Champion Pr (August 8, 2001)
  • Language: English
  • ISBN-10: 0938636502
  • ISBN-13: 978-0938636502
  • Product Dimensions: 9.3 x 6.3 x 1 inches
  • Shipping Weight: 1.2 pounds (View shipping rates and policies)
  • Average Customer Review: 4.4 out of 5 stars  See all reviews (5 customer reviews)
  • Amazon Best Sellers Rank: #651,912 in Books (See Top 100 in Books)

More About the Author

Tom Hopkins is world-renowned as The Builder of Sales Champions. His selling skills and sales strategies have helped millions of sales professionals and business owners in industries from A to Z to serve more clients, make more sales and earn millions in income.

Tom got his start in real estate sales when he was just 19 years of age. After an initial period of abject failure, he started learning the communication skills that made him the #1 real estate agent in the US within 7 years.

Since 1976 he has been teaching others his simple, yet powerful strategies and tactics through live events, books, CDs and video. Millions have turned their cars into classrooms, listening to Tom's advice on the way to appointments with potential new clients.

His client list includes the likes of AFLAC, 24 Hour Fitness, Best Buy, State Farm Insurance, Kavo, Eli Lilly, REMAX and many others. He also offers live public seminars in cities throughout the US and Canada on a regular basis.

He has authored 16 books including: How to Master the Art of Selling, Selling for Dummies and his latest release, Selling in Tough Times (February 2010).

 

Customer Reviews

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Average Customer Review
4.4 out of 5 stars (5 customer reviews)
 
 
 
 
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23 of 24 people found the following review helpful:
2.0 out of 5 stars DISAPPOINTING, September 16, 2002
This review is from: Sell It Today, Sell It Now (Hardcover)
Another book from sales trainer Tom Hopkins, co-written with Pat Leiby. A nicely presented and easy to read text, warm, humourous and straight-forward to understand. Full of analogies and metaphors, good illustrations to go with them, lively reading throughout and well written. So why "disappointing"? I'll explain why. I have most of Tom's publications and tapes, and always like to obtain his new releases. I tried hard to obtain this book here in the UK but no-one had heard of it and so could not be ordered. Then I visited Amazon.com and discovered it was available via them. I purchased it and eagerly awaited its arrival (thanks Amazon for the speedy shipping even though it was at your standard rate. First Class service - Great!!). The book arrived and I keenly and enthusiastically jumped straight into it, dying to read the text to discover new techniques and ideas (descriptions of new ideas and techniques are mentioned in the text of the back-cover, inside-cover and preface). Oh-oh!! Not new ideas, techniques and skills. The material is repackaged from earlier publications by Tom Hopkins and was being used by myself and other salespersons back in the 80's to present day. In fact there are a number of more up-to-date techniques being employed. So what's going on then. Well, a lot of the material as I have already stated is repackaged from earlier works and also other sources. Some of the information comes from the field of NLP (widely used today) Most NLP techniques are just content-filled rhetoric (not really having the effects they claim, although some do - just sort the sensible claims and teachings from the silly). The social chart on different personality-types devised by Merrill and Reid are widely used by most today. Infact, the social chart of personality types has been used for quite some time (definitely 80's at least). For the sake of brevity, there are a lot of other books about sales training written by well-know authors and at less than half the price of this book that will give you just as much info if not more. I'm sure if you visit your local second-hand bookstore you'll be able to purchase one for coppers and that would contain similar content. If you don't have any previous books by Tom then go-ahead and purchase it, but if you have then most of the material in this book has been covered before. In short, don't waste your money on this book. I have been in sales most of my career and know what works and does not. The problem with the information in Tom's book is that a lot of the techniques described are already known by the buying public and business people alike (via consumer group authorities, publications, weekly publications, consumker guides, experience, etc.) They are aware of them (people are more educated today) and the more experienced can even "toy" with you during a sales presentation if you aren't careful how you use the techniques. Apart from reflexive, subconscious resistance, there is also conscious resistance, and this can be additionally due to awareness of certain selling techniques. I'm not saying these techniques don't work, they do, but have to be used discriminantly. There are newer skills available and a good search through the latest sales trainers will reveal them. I have a great respect for Tom Hopkins. His original book "How to Master the Art of Selling" was light years ahead of its time when first published. Tom is still one of the best sales trainers around and I'm sure he will continue to be so. His works are always lively, humourous, innovative, original and fresh. He is at the forefront of new skills and techniques. So come on Tom, next time be more original and inventive of new techniques. You can do it!
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4 of 5 people found the following review helpful:
5.0 out of 5 stars It helped me see the big picture, August 30, 2002
By 
Carolyn J. (Ventura, CA United States) - See all my reviews
This review is from: Sell It Today, Sell It Now (Hardcover)
Sales is not my talent, and I don't want to come across like a smarmy used car salesman. I know my product is worthwhile, but how do I get the customer to hear me out? Instead of gimmicky one-liners that the customer "should" fall for, Tom Hopkins shows the 10 steps to reducing fear and resistance, then the 10 steps to building trust and the need to buy. All the steps must work together to be effective.
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5.0 out of 5 stars Valuable informations, April 11, 2011
By 
Norman Lacasse (Ft Lauderdale, FL) - See all my reviews
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This review is from: Sell It Today, Sell It Now (Hardcover)
Lots of valuable and applicable informations are shared in " Sell It Today, Sell It Now". The authors mentionned: " Buying is an emotional process, not a logical one ". Absolutely true. The book is an effective map to close the sale.
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