The definitive book on high-value produce marketing for farmers and market gardeners, this book delivers hands-on information for becoming a master marketer. Topics covered include marketing plans; promotion and advertising; processed products; customer service; merchandising; pricing strategies; rules, regulations, and insurance; selecting crops for maximum return; and selling through venues such as farmers' markets, restaurants, roadside markets, pick-your-own operations, rural recreation farms, subscription farming, mail-order and retail outlets, and speciality wholesale channels.
Eric Gibson, author of "Sell What You Sow!" was a freelance agricultural writer whose articles have appeared in many national farm trade publications. "I've been asked many times, 'Are you a farmer?' " Eric says. "I view this as the highest compliment. No, I am not a farmer - however, I interviewed dozens, perhaps hundreds, of farmers, extension agents, farmers market managers, to write this book. They gave me their best."
Eric is also co-author of "The New Farmers' Market" as well as owner of New World Publishing, in Auburn, California, which also publishes "Micro Eco-Farming," "The New Agritourism" and the new book: "Eat Local: Simple Steps to Enjoy Real, Healthy & Affordable Food."
