Brent Sampson, bestselling self-published author of "Sell Your Book on Amazon" and "Self-Publishing Simplified," has helped thousands of authors realize their dreams of professionally publishing and distributing their books worldwide fast with Outskirts Press. It is no mystery that books published by Outskirts Press look more professional and win more awards than other books.
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This book about Amazon marketing does not live up to its hype. It will waste your time and money. It is full of tactics that will teach you unethical practices, marginal techniques, and ways of spamming Amazon in violation of its guidelines. The book suggests you to do the following tactics, which are not helpful at all.
1. Don't write a 5 -star review of your own book. This is unethical and a violation of Amazon's guidelines. Customer reviews should be written by customers, not the authors who wrote the book. These reviews will be overlooked by potential buyers, who will not find the review helpful and ignore it.
2. Don't ask anybody for 5-star reviews. In his book, he tells the reader to give his book a 5-star review if they liked it. When I give a copy of my book to a reviewer, I don't say anything that may suggest I want a glowing review. Besides, 5-star reviews are usually generated by hype. Most browsers usually don't read the 5-star reviews or the 1-star reviews. The 2, 3, & 4-star reviews are usually read more.
3. Don't end every review with the title of your book. This could be seen as blatant self-promotion. Others may see is as a way of stealing sales. This is also a violation of Amazon's guidelines. It's also problematic because you may write more books. If you have 50 reviews that mention your older book, you would have to revise all fifty of them and mention your new one. There's an easier way to do this. Use your Amazon Signature. It can be changed at any time, and you can say something like "John Doe, `Author of Whatever Book." If you write a second book, you can change it to "Author of Whatever Book #2." Believe me, revising all of your reviews is very frustrating.
4. There is no "magical" way to remove a 1-star review.Read more ›
I enjoyed reading this book. It does a pretty good job of explaining how to make the most of Amazon if you are interested in using it as a marketing tool for your book. The author spends a lot of time telling us how to set up our "Profile Page" in Amazon. Interestingly he calls it an "author" profile page. I have one of those myself as an Amazon user, but I'm not a published author ... yet.
Much of what the author talks about in this book is what I have been doing to build my presence on the Amazon site since January, 2006. I have been writing book reviews, creating Listmania lists, and Amazon Guides. I have also studied the profile page options and experimented with how my profile page will be viewed by the masses.
Based on the Profile Pages of many authors I have examined over the past year and a half, I think there is a definite need for the instant book. Very few, and I mean VERY few, authors are taking advantage of the things explained in this book. I highly recommend that authors who are not taking advantage of Amazon's offerings get a copy.
I was a little disappointed after reading this book when I turned to the author's Profile Page at Amazon. He did not seem to be practicing what he preaches. He only has 19 book reviews, 10 Listmania lists, and zero Amazon Guides. And the Listmania lists were not packed to the brim with books. As a result, the author lost some credibility in my eyes. But then again, I am an educated consumer when it comes to the content included in this book.
I prefer to name the biographical section on a Profile Page as "In my own words." And I disagree with the author that this section should be written so all of its content will be neatly included on the Profile Page.Read more ›
Amazon is here to stay, and authors need to know how to maximize their use of Amazon to sell more books. Reading this book, will do just that for you.
Brent offers a simplified explanation of how to utilize the very dynamic web resource that Amazon has become. Brent takes us step by step through the marketing options available to authors/publishers on Amazon and ranks them according to their importance. And then explains how to get the most out of them.
The point for an author is sell books, and Brent takes you by the hand and leads you through the process, in a way that makes it easy. I thought I "knew" Amazon really well, but I have learned a lot since reading this book
If you have a book or books to sell, I'd highly recommend reading this book.
I am the author of several books, both in fiction and non-fiction. I have gone back and forth on whether or not to pursue self-publishing. I decided to self publish one of my books through a POD service. I was hoping that Amazon sales would boom on their own; they didn't--what am I talking about? Of course they didn't. To sell effectively on Amazon, you must roll up your sleeves and put in some elbow grease. But it is essential that you work smart to leverage your time.
Brent Sampson's book, Sell Your Book on Amazon, blows away the mystery of Amazon. He teaches how you can increase your sales by using some of Amazon's great tools, like listmania, plogs, and tags. I am planning on integrating his principles into my book sales plan. Who knows, I might even self publish the rest of my books.
Great job, Brent, you have cleared up many Amazon mysteries for me.