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Sell Your Jewelry: How to Start a Jewelry Business and Make Money Selling Jewelry at Boutiques, Fairs, Trunk Shows, and Etsy. [Paperback]

Stacie Vander Pol
4.7 out of 5 stars  See all reviews (31 customer reviews)

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Book Description

February 5, 2012 0982375603 978-0982375600
A complete guide to starting a jewelry business. All you need to know to establish your company, build a customer base, and develop a profitable business selling your handmade jewelry. In addition to the basics of running a business, this book teaches secret tips to ensure your success. For instance, did you know that jewelry business owners can buy supplies at wholesale prices and pay half of what everyone else pays? Do you know the four simple things you can do to increase the value of your jewelry and command higher prices? Did you know that defining your target customer is the most important step in marketing your jewelry? You will learn all of that and more: Convert your craft into a company Earn an income selling your jewelry Develop a defined style and niche Create products people will buy Attract customers Buy supplies at wholesale discounts Increase your profits Sell your jewelry in retail outlets Sell at craft shows and street fairs Sell at trunk shows and open houses Make a living selling on Etsy

Frequently Bought Together

Sell Your Jewelry: How to Start a Jewelry Business and Make Money Selling Jewelry at Boutiques, Fairs, Trunk Shows, and Etsy. + Marketing and Selling Your Handmade Jewelry + How to Start a Home-Based Jewelry Making Business: *Turn your passion into profit *Develop a smart business plan *Set market-appropriate prices ... on the Internet (Home-Based Business Series)
Price for all three: $46.28

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Editorial Reviews


A succinct, useful guide with everything from the tax deductions to a list of suppliers and expos; I am definitely buying copies for my sisters. --E. A. Lovitt Hall of Fame, Top 100 Reviewer

A perfect guidebook to fill in all the blanks that more generalized texts can't tell you about selling and marketing your jewelry. --Lupa Vine Voice

In my consulting practice, I've seen all too many artists (writers and publishers, in my case) who launch their careers without enough preparation for the business side of their craft. It's all too easy to believe that artistry and quality are enough. They're not, but with the knowledge in this book, you'll a giant step on the way to success. --Marion Gropen, publishing consultant

Product Details

  • Paperback: 152 pages
  • Publisher: Pacific Publishing Studio (February 5, 2012)
  • Language: English
  • ISBN-10: 0982375603
  • ISBN-13: 978-0982375600
  • Product Dimensions: 9.1 x 5.9 x 0.4 inches
  • Shipping Weight: 7.2 ounces (View shipping rates and policies)
  • Average Customer Review: 4.7 out of 5 stars  See all reviews (31 customer reviews)
  • Amazon Best Sellers Rank: #200,241 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews
45 of 45 people found the following review helpful
5.0 out of 5 stars Sell Your Jewelry March 24, 2009
This book is the best I've found for starting a jewelry business. It contains all the basic information, like setting up a business, buying low cost supplies, and creating a look and feel. But it also explains how to grow your business and be successful. It explains how you can increase the prices of your jewelry without hurting sales and how you can be more successful by setting goals. It tells you how to find customers, how to approach boutiques, and what to do when things do go as you planned.
The author has an MBA and her business expertise shows. The book is packed with helpful information that can be used for years.
I have really enjoyed this book and would recommend it for anyone interested in selling their jewelry.
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43 of 43 people found the following review helpful
4.0 out of 5 stars Good book, but was expecting a little more... January 29, 2010
Format:Paperback|Verified Purchase
I was really excited about reading this book... mostly because I wanted to hear what it had to say about selling your jewelry on [...] and other websites. Overall, the book was good, lots of useful info. But when it came to selling jewelry on a website, I felt it was lacking... There were maybe only a few pages dedicated this type of selling. There were also a few grammatical errors (which really annoys me) and there was no conclusion at the end of the book - it just stopped after the final chapter on taxes. I would have liked it to have re-capped the main topics a little.

I was excited to see the gem show list at the back of the book, but was disappointed when it only listed two. I actually work for a company that travels and works these gem shows - we travel to many more shows than just the two listed. For beginner jewelers, who couldnt afford to travel to Tucson for the largest gem show in the world, I felt there needed to be more wholesale shows listed around the country. Here are the gem shows that I travel to every year:

Asheville Gem Show at the Asheville Civic Center(early Jan. & late Oct.)
Tucson Gem Show -This show takes over the entire city! (1st two weeks of Feb.)
Minneapolis, MN at the Ramada Inn across from the Mall of America (early April & late Sept.)
Franklin, NC Gem Show at the Watauga Festival Grounds(early May & late July)
Springfield, Mass.- Martin Zimm Expos (mid-Aug.)
Denver, Co - The Great American Gem Show (2 locations) (mid-Sept.)

I also want to mention that if you do plan on going to your first wholesale show that it can be very overwhelming. Don't buy the first strand of stones you see - there are always vendors willing to make deals. A couple of my favorite vendors are Lilly's Bead Box & SII Findings - both have great deals and will treat you right. Each has a website and Lilly's also has an etsy store.

Hope this helps!
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38 of 38 people found the following review helpful
5.0 out of 5 stars Informative guide on turning a hobby into cash April 30, 2009
My sisters make and sell jewelry, and I was wondering whether this book could help them promote their products. They've tried eBay, but that's been a pretty spotty market. Stacie Vander Pol, the author of this book has an MBA and sixteen years of experience in sales and marketing, plus a passion for jewelry-making so she seemed like the perfect guide for my sisters.

This is not a book on how to create jewelry. Stacie assumes her readers already have a product they would like to sell. Nor is it a magical guide to spinning jewelry into gold. You could substitute `dollhouse furniture' or `leather goods' in the title and still be able to use 70% of the book. It's basically a guide to starting up a small, portable business, although there is jewelry-specific information such as directions on constructing a theft-proof ring display.

The author's discussion of demographics and presentation is very useful. One of my sisters created a line of tubular vinyl bracelets that sold very well in Los Angeles, but bombed out in rural upstate Michigan. If she had read Stacie's chapter on "Know Your Customer" the shiny vinyl bracelets would have stayed in California.

Parts 1 and 2 of "Making the Sale" are packed with techniques and resources for marketing your jewelry, including a section about, the website where "people from all over the world bought and sold handmade merchandise. Today, Etsy sells half a million items a month for an annual sales revenue of more than $84 million."

Another suggestion for making sales is to emulate Tupperware© or Mary Kay© by holding parties at home, or selling at your workplace.

"Sell Your Jewelry" is a succinct, useful guide with everything from the tax deductions jewelry-makers can take, to a list of "Gem and Jewelry Suppliers and Expos." I am definitely buying copies for my sisters.

***review copy supplied by author
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32 of 36 people found the following review helpful
1.0 out of 5 stars Save your money for your own business April 22, 2010
Format:Paperback|Verified Purchase
I bought this book based on the glowing reviews left by other readers. I'm sorry I bought it. The information is just too basic and common sense. You won't really learn anything about how to start a jewelry business except in the most basic of terms. I was hoping the author would have given some real case studies to see what she wrote about in action. Instead, it's nothing more than basic outlines of the topics on the book's cover. For example, I just got back from the Tucson Gem shows. I learned this was the venue to find almost any type of stone material one could imagine for jewelry making. The author lists a very basic one page "does and don'ts" about visiting the shows, but doesn't even talk about what it's like, or how to strike deals with the suppliers, or even which shows are best for what. For such an amazing event in the jewerly world, she gives you a website to visit vs. personal reflections.

Save your money. Take jewelry classes at a local venue and meet people making jewelry. I've learned more about selling jewelry from other students who sell their work than I did from reading this book.
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Most Recent Customer Reviews
5.0 out of 5 stars This book really clearly defines what needs to happen every ...
This book really clearly defines what needs to happen every step of the way. I had purchased this after completing a lot of the things suggested but it still filled in a lot of... Read more
Published 5 days ago by Silentorchid
5.0 out of 5 stars Five Stars
Very informative!
Published 17 days ago by Master Of None
5.0 out of 5 stars it is very good
it was very good and guided me the right way as to what i would need to do and also telling me the best way to go about how to
Published 8 months ago by Lisa Powers
5.0 out of 5 stars If you are thinking of selling your jewelry this is the book for you
Great little book on how to get ready to sell your jewelry, good detail and lots of helpful information to get you on your way.
Published 9 months ago by Kim S. Joy
4.0 out of 5 stars Very good
It was vey helpful. It gave me ideas that I wouldn't have thought about being new in the business.
I liked it.
Published 11 months ago by katia hashem
5.0 out of 5 stars Sell your jewlery book
Haven't finished the book yet but so far, wow! So much I didn't know! I am so glad I bought this book! Now I will know hw to sell so I don't over price or under price!! Read more
Published 12 months ago by Kathy Mitchell
5.0 out of 5 stars Excellent
Portrays the must do's and must not do's very well. Well written and east to understand. REally lays out how to start any small business, especially one that is more labor... Read more
Published 15 months ago by Nancy C. Van Wyck
5.0 out of 5 stars Informative
This is a good book if you are starting out in business like I am. Had a wealth of some very good info for a beginning business owner. Goes into a lot of detail for you. Read more
Published 16 months ago by Judy Poorman
4.0 out of 5 stars Packed with Basic Info - A Little Lacking in Details
I have been a metalsmith for many years and have sold in person and on-line, I bought the book because I felt that my sales were lacking in some area and could not put my finger on... Read more
Published 17 months ago by Grace
5.0 out of 5 stars Valuable Information for the Newcomer
Let's make it clear up front - this book is written for someone new to the jewelry sales business. If you're already selling well at craft shows and online, you probably know the... Read more
Published on July 5, 2010 by Lisa Shea
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