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Sell Your Self: Act Your Way To Sales Success [Paperback]

Bryan McCormack (Author)
4.6 out of 5 stars  See all reviews (15 customer reviews)

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Book Description

February 24, 2010
LEARN WHY ACTORS MAKE THE BEST SELLERSSell Your Self reveals the secrets of successful selling that, until now, only actors knew.Sharing his unique insights into both acting and selling gained through over twenty years of experience, actor and author B

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Customers buy this book with Persuasion Skills Black Book: Practical NLP Language Patterns for Getting The Response You Want $21.87

Sell Your Self: Act Your Way To Sales Success + Persuasion Skills Black Book: Practical NLP Language Patterns for Getting The Response You Want


Product Details

  • Paperback: 268 pages
  • Publisher: Bookshaker (February 24, 2010)
  • Language: English
  • ISBN-10: 1907498052
  • ISBN-13: 978-1907498053
  • Product Dimensions: 5 x 8 x 0.6 inches
  • Shipping Weight: 9.1 ounces (View shipping rates and policies)
  • Average Customer Review: 4.6 out of 5 stars  See all reviews (15 customer reviews)
  • Amazon Best Sellers Rank: #1,932,590 in Books (See Top 100 in Books)

More About the Author

Bryan McCormack, author of the upcoming bestseller "Sell Your Self!", was born on Friday 29th April 1966 in Ayr, Scotland. Six years later he would see Jon Pertwee as Doctor Who in the story "The Sea Devils" and become a fan of the show, which he remains to this day. But he never hid behind the sofa. Ever.

Educated at Heathfield Primary School - and later, Prestwick Academy - he started performing at the age of eight by winning a local schools competition to recite the poetry of Robert Burns. His best subject at school was always English but, discovering he had a talent for entertaining an audience, it was inevitable that he would become an actor. In the years that followed he gained extensive experience in stagecraft through school plays, ventriloquism, puppetry, magicianship, recitation, amateur dramatics, stage management, public speaking, debating and a stint in Hospital Radio.

After a brief stay in Inverness, he joined Cumbernauld Youth Theatre early in 1983 and over the next four years featured in plays as diverse as MacRune`s Guevara and Epsom Downs as well as several workshopped productions where he first began to develop his ability as a writer. Specialising in multiple comic character roles alongside stand-up comedy and musical cabaret, he performed his first one-man show, "Dracula Revisited", ten days before his 18th birthday. It was during this time that he also did his first work as an extra in Television and recorded his first broadcast commercials on Radio. Having served his apprenticeship, he finally gained his Equity Card with Cumbernauld Theatre Company in their 1987 Pantomime "A Christmas Carol".

As well as becoming an experienced voice artiste and accomplished public speaker to any audience of any size, the next decade would also see him living in Oxfordshire and, for a time, becoming politically active, where his ability to command and hold an audience`s attention proved beneficial. But when not working as an actor Bryan held down "proper jobs" in Customer Service and Sales. Experience in a variety of roles, including management, proved to him that his acting skills gave him an advantage when it came to selling that his competitors did not have. As a result, and with the encouragement of his good friend Rintu Basu, he wrote his first book, "Sell Your Self!", over a three month period towards the end of 2009.

Bryan returned from Oxfordshire to Ayrshire in 1999 where he currently lives with his wife and his cat. When not acting, speaking in public or working on his other upcoming books he likes to relax by polishing his video-editing skills, playing his guitar and songwriting. He is the Meetings Co-ordinator for the Glasgow Who fan group.

 

Customer Reviews

15 Reviews
5 star:
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4 star:
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3 star:
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Average Customer Review
4.6 out of 5 stars (15 customer reviews)
 
 
 
 
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4 of 4 people found the following review helpful:
5.0 out of 5 stars Not Only Sales but a Life Strategy!, March 10, 2010
This review is from: Sell Your Self: Act Your Way To Sales Success (Paperback)
This book had a unique take on sales and persuasion and was unlike other sales books out there. The author says that "Actors need selling skills more than sellers need acting skills" which I can see would be true as actors have to be believable and to 'sell' the show they are in, so the book was written through this perspective, showing you the techniques that actors use to 'sell' their products (ie: themselves) and how an actor would deliver a sales script so it didn't sound false.

I enjoyed the bit about how to develop a 'sales character' to play when you are selling - like an actor plays a role. This aroused my curiosity - by having a 'sales character' that I can slip into when I need to talk 'sales', I can avoid the rejection of having the prospective client say "No" to me, because if they do decline, they are rejecting my sales character - not me! I can see where a character that I can slip into would work in other life areas too.

Whilst I liked the authors approachable writing style, one negative for me was the constant chatter throughout the book. I wanted to understand his ideas but I found the kind of 'one way chit chat' a bit distracting. He'd propose an idea then say something like "Did you get that? Good!" but then I'm a very 'cut to the chase' person where business is concerned, and don't like 6 words where 3 will do!

Two sections in the 'Reflections on Rejection' Chapter really stood out for me, and made the book worth the cover price alone. The first sub-section was called "Efficient Living" and was about making sure you spend your life doing only what you enjoy (here here!) and the second was called "Inside Out living" and spoke about how radiating positivity is better than a life spent dealing with what others project onto you. I am firmly behind both of these outlooks, and believe that I INVEST my time in the things I do rather than SPEND my time. Nothing I do is wasted time as it has a pay-off in one arena or another, whether it be business, relationships, personal growth etc. Time management is a passion of mine as I write the blog Time Management Mum (dot com!)

Sell Your Self is an enjoyable book - like a blueprint for achieving sales success, but can also be applied to other areas too as a life strategy. If you are looking to add to your business education, become more confident or for an unusual way to move forward, give this book a whirl!
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3 of 3 people found the following review helpful:
5.0 out of 5 stars All The World's A Stage..., March 9, 2010
This review is from: Sell Your Self: Act Your Way To Sales Success (Paperback)
By drawing on parallels between acting techniques and selling, Bryan McCormack has succinctly demonstrated the value of deconstructing a well known Shakespearean truism; that all the world's a stage, and we are merely players.

As a result, his book `Sell Your Self', delivers solid methods and techniques for understanding how the roles we play can positively impact our outcomes, not only in sales, but in life.

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2 of 2 people found the following review helpful:
5.0 out of 5 stars Sell Your Self!, March 8, 2010
This review is from: Sell Your Self: Act Your Way To Sales Success (Paperback)
Sell Your Self!by Bryan McCormack is a great read.

It is informative, entertaining and encouraging. Informative in a way that it offers a variety of tools, practical advice and strategies to a reader in order to help him or her be the best at anything in life. It is entertaining throughout by drawing heavily on personal experience and anecdotes. And it is encouraging because after reading the book you will feel that it is possible to make changes which could benefit you.

If you are, like me, into personal development books this book is definitely one for you. Why this particular book you might ask? Well, because it offers practical self-development strategies which can be easily learned and put into practice without wasting much of your valuable time.
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