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Sell Your Specialty Food: Market, Distribute, and Profit from Your Kitchen Creation Paperback – November 4, 2008


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Product Details

  • Paperback: 320 pages
  • Publisher: Kaplan Publishing; Revised edition (November 4, 2008)
  • Language: English
  • ISBN-10: 1427798265
  • ISBN-13: 978-1427798268
  • Product Dimensions: 0.7 x 7.2 x 9 inches
  • Shipping Weight: 1.3 pounds
  • Average Customer Review: 4.8 out of 5 stars  See all reviews (19 customer reviews)
  • Amazon Best Sellers Rank: #597,228 in Books (See Top 100 in Books)

Editorial Reviews

About the Author

Stephen F. Hall is president of Food Marketing International, where he coaches new specialty food firms on how to grow their businesses. He is the managing editor of the quarterly Food Entrepreneur newsletter and e-zine (2,000 readers), writes industry research reports, conducts specialty food marketing workshops nationwide, and is an active promoter of the National Association for the Specialty Food Trade.

More About the Author

Stephen F. Hall has over 30 years accomplishment in specialty food marketing. He managed the import/export and national sales activity for numerous specialty food products. In addition, his firm acted as an incubator and master broker for new-to-market specialty food companies.
He wrote From Kitchen to Market, that Oprah's Magazine calls "a g-to book for any start-up company") winner of a Publishers Marketing Association Benjamin Franklin Award, and soon to be in its 6th edition.
Additionally, he wrote several comprehensive market research studies for Frost & Sullivan, including The U.S. Dairy Market and The Market for Alcohol Free and Low Alcohol Beverages.
He moderated the Kiplinger Economic Forecast Teleconference in Tucson, the Tortilla Industry Association Technology Conference in Los Angeles, and was a guest lecturer, Business Development Workshops: ASBDC 2000, 2002, 2008 Annual Conferences; Idaho Department of Agriculture; University of Alaska-Fairbanks; University of Vermont; University of New Hampshire; West Virginia Office of Economic Development, and Virginia Specialty Food Association. He has been a principal guest on CNBC "Money Talk," is Managing Editor of Food Entrepreneur Magazine, a contributing editor for Entrepreneur Magazine, and has been quoted in The Wall Street Journal.

Customer Reviews

4.8 out of 5 stars
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See all 19 customer reviews
It it very concise.
Laura Williams
Since I am just trying to break into the specialty food market, I found this book to be very helpful and loaded with useful information.
MsJava
I borrowed this book from my library and read it cover to cover.
Ann from New York

Most Helpful Customer Reviews

68 of 69 people found the following review helpful By C. William Anderson @theseinspire VINE VOICE on August 2, 2009
Format: Paperback Verified Purchase
I'd give this seven stars if so many were available!

Mr. Hall has done a remarkable job to take a complex subject and break down into easily understood advcie without getting bogged down into cliches or pie-in-the-sky hyperbole.

I have searched far and wide and have found three terrific volumes, but this one is the best of the three and is the only one available on Kindle. Note that I once had a bakery in which one of my signature products was franchised in Oregon using the moniker Billy Bob's Pot Pies. Although the franchise effort was ill-fated, as vice president of the corporation, I learned a good deal along the way.

I also learned why, these days, beginning franchises is all but dead unless you have really deep pockets. I also learned why trying to breaking into supermarkets is even deader than franchising.

Thus, Sell Your Specialty Food is my pick for food producers hoping to break into wholesale food marketing in any format, but readers and researchers also should read Selling My Food To supermarkets; Kitchen To Market; Gourmet To Go - C. William Anderson, aka Travis C. Ward.
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23 of 25 people found the following review helpful By MsJava on December 22, 2008
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Since I am just trying to break into the specialty food market, I found this book to be very helpful and loaded with useful information. I'm sure I will return to the book again and again as an excellent resource.
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12 of 13 people found the following review helpful By Michael L. Anderson Jr. on October 22, 2009
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This book was awesome! Easy to ready and understand, this book has really given me focus and direction to launch my product and achieve my dreams...
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10 of 11 people found the following review helpful By Lisetta on July 11, 2009
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This book provides very good basic information and resources that are really focused on the specialty food market, unlike other books that are titled to be industry-specific but turn out to be just general business books.
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4 of 4 people found the following review helpful By Laura Williams on July 16, 2012
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Some of the stuff the author suggests is a little out of date, but it's a good read with a lot of information on the logistics and the marketing involved in creating a food product that you can sell from home. You still gotta do a lot of research on the legal requirements in your state because obviously he can't list it all here but he does provide the places to contact for each state in the end of the book. The book is well organized and its easy to find what you're looking for. He gives great ideas but the writing style is a bit slow. I mean it I know it ain't supposed to be entertaining, but damn. It took me like two months to read this book. It it very concise.
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4 of 4 people found the following review helpful By BookWorm on June 21, 2012
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THis book is simply amazing, it covers all sorts of information that YOU NEED TO KNOW. I purchased it and then later started taking small business classes and they recommended it! I was extremely proud to say I already owned it! If you are interested in this form of business at all this is a must have!
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2 of 2 people found the following review helpful By lindyloo on August 15, 2011
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This could not have been more helpful to us as we have a fine product and just needed this concise yet thorough over-view of the job ahead.
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4 of 5 people found the following review helpful By Ann from New York on October 28, 2011
Format: Paperback
For the past two years I've had a small home-based food business which is doing well by selling in my local stores and farmers markets. Recently I've thought about ways to increase business by either getting a food truck or jumping into the national gourmet foods industry. I borrowed this book from my library and read it cover to cover. The title is a little misleading because it sounds as if anyone can profit from their kitchen. However, it's a great book and helped me understand that this part of the food industry is highly risky and expensive to get into. So if you're interested in selling your specialty food and have several hundred thousands of dollars, follow Stephen Hall's easy to understand book.
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