Sell Your Specialty Food: Market, Distribute, and Profit from Your Kitchen Creation [Paperback]

Stephen Hall (Author)

Book Description

Release date: November 4, 2008

Artisanal. Organic. Fair Trade. Natural. Handmade. Consumers are clamoring for quality and taste, and there is a growing trend toward organic foods and international food. With an annual growth rate of 11 percent, the opportunities to sell and market specialty gourmet foods are greater than ever. Almost 75 percent of the nation’s consumers now buy these upscale foods, compared to 64 percent just one year ago.In Sell Your Specialty Food, Stephen Hall outlines every food marketing opportunity and then supports entrepreneurial action with detailed guidance. Whether you own a business or you are thinking about starting one, Hall will show you how to:
Identify a winning product and its most appropriate markets;
Get your product ready to market;
Advertise, promote, and sell your product;
Create your own success niche. Professionalize your business.

Also included is updated information about the role of the Internet, health and organic food markets, the latest government regulations and technological advances, and contact information for dozens of valuable resources.Fully updated and revised, readers will learn about the latest trends in the field, including organics and the green market industry, and so much more to make their business a success.

--This text refers to the Kindle Edition edition.

Editorial Reviews

About the Author

Stephen F. Hall is president of Food Marketing International, where he coaches new specialty food firms on how to grow their businesses. He is the managing editor of the quarterly Food Entrepreneur newsletter and e-zine (2,000 readers), writes industry research reports, conducts specialty food marketing workshops nationwide, and is an active promoter of the National Association for the Specialty Food Trade.

Product Details

• Paperback: 320 pages
• Publisher: Kaplan Publishing; Revised edition (November 4, 2008)
• Language: English
• ISBN-10: 1427798265
• ISBN-13: 978-1427798268
• Product Dimensions: 7.2 x 0.8 x 9 inches
• Shipping Weight: 1.3 pounds
• Average Customer Review: 4.8 out of 5 stars  See all reviews (16 customer reviews)
• Amazon Best Sellers Rank: #414,596 in Books (See Top 100 in Books)

More About the Author

Stephen F. Hall has over 30 years accomplishment in specialty food marketing. He managed the import/export and national sales activity for numerous specialty food products. In addition, his firm acted as an incubator and master broker for new-to-market specialty food companies.
He wrote From Kitchen to Market, that Oprah's Magazine calls "a g-to book for any start-up company") winner of a Publishers Marketing Association Benjamin Franklin Award, and soon to be in its 6th edition.
Additionally, he wrote several comprehensive market research studies for Frost & Sullivan, including The U.S. Dairy Market and The Market for Alcohol Free and Low Alcohol Beverages.
He moderated the Kiplinger Economic Forecast Teleconference in Tucson, the Tortilla Industry Association Technology Conference in Los Angeles, and was a guest lecturer, Business Development Workshops: ASBDC 2000, 2002, 2008 Annual Conferences; Idaho Department of Agriculture; University of Alaska-Fairbanks; University of Vermont; University of New Hampshire; West Virginia Office of Economic Development, and Virginia Specialty Food Association. He has been a principal guest on CNBC "Money Talk," is Managing Editor of Food Entrepreneur Magazine, a contributing editor for Entrepreneur Magazine, and has been quoted in The Wall Street Journal.

Most Helpful Customer Reviews

64 of 65 people found the following review helpful

5.0 out of 5 stars The best advice on this topic available to the general public. August 2, 2009

By Travis C. Ward VINE™ VOICE

Format:Paperback|Amazon Verified Purchase

I'd give this seven stars if so many were available!

Mr. Hall has done a remarkable job to take a complex subject and break down into easily understood advcie without getting bogged down into cliches or pie-in-the-sky hyperbole.

I have searched far and wide and have found three terrific volumes, but this one is the best of the three and is the only one available on Kindle. Note that I once had a bakery in which one of my signature products was franchised in Oregon using the moniker Billy Bob's Pot Pies. Although the franchise effort was ill-fated, as vice president of the corporation, I learned a good deal along the way.

I also learned why, these days, beginning franchises is all but dead unless you have really deep pockets. I also learned why trying to breaking into supermarkets is even deader than franchising.

Thus, Sell Your Specialty Food is my pick for food producers hoping to break into wholesale food marketing in any format, but readers and researchers also should read Selling My Food To supermarkets; Kitchen To Market; Gourmet To Go - C. William Anderson, aka Travis C. Ward.

23 of 25 people found the following review helpful

5.0 out of 5 stars Good Info! December 22, 2008

By MsJava

Format:Paperback|Amazon Verified Purchase

Since I am just trying to break into the specialty food market, I found this book to be very helpful and loaded with useful information. I'm sure I will return to the book again and again as an excellent resource.

12 of 13 people found the following review helpful

5.0 out of 5 stars Most of what I needed to get started, and plenty motivation to make it happen! October 22, 2009

By Michael L. Anderson Jr.

Format:Paperback|Amazon Verified Purchase

This book was awesome! Easy to ready and understand, this book has really given me focus and direction to launch my product and achieve my dreams...