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Sell Yourself Without Selling Your Soul: A Woman's Guide to Promoting Herself, Her Business, Her Product, or Her Cause with Integrity and Spirit Hardcover – April 30, 2002

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Editorial Reviews

From Publishers Weekly

Self-promotion and self-respect are directly related, says Harrow, media coach and "established leader in the authenticity movement," in this Rumi-meets-Seth Godin public relations handbook. Harrow says that women, especially, need to hear this message, since she believes that they are intrinsically less comfortable with hype than men are. Many of her case studies center on the communications challenges faced by her female clients, lots of whom live and work in the San Francisco Bay area. Thus, much of her business and spiritual advice and indeed the melding of the two may appeal more to, say, writers and artists in Marin County and Santa Fe rather than East Coast business types. Depending upon their spiritual proclivities, readers will either enjoy or dismiss the chapter on "publicity secrets of spiritual masters," which, for example, likens business networking to making connections "from warm hand to warm hand." Mantras aside, the book offers a great deal of commonsense advice. How to handle a hostile interviewer? Don't insult back. Dressing for a television interview? Wear a blue shirt rather than white one and avoid stripes, checks or plaids. Self-employed people and small organizations without PR or marketing staffs will especially benefit from Harrow's sample pitch letters to editors and producers and her guidelines and checklists for creating marketing and publicity plans. This book is useful for both men and women who don't have the resources of a big corporation or extensive marketing experience. (May)Forecast: If Harrow can practice what she preaches, her book will do well it's brimming with advice Zen-minded small entrepreneurs will love.
Copyright 2002 Cahners Business Information, Inc.

Review

This is a must read for anyone who has ever had doubts [about] marketing and publicity... (Susan RoAne is a national keynote speaker and author of the classic best-seller How To Work A Room and The Secret of Savvy Networking)

A very supportive, useful guide for when you want the world to pay attention to what you have to say. (John Gray, author of Men Are From Mars, Women Are From Venus)

This book is great!!! (Kelli Fox, VP iVillage)

Susan Harrow has done a marvelous job of sharing theknowledge any[one]...needs in order to get major media attention. (Jennifer Basye Sander, co-author, The Complete Idiot's Guide to GettingPublished)

Practical, encouraging, written from the heart. Makes the daunting seem possible. (Lee Glickstein, Author of "Be Heard Now! Tap Into Your Inner Speaker and Communicate with Ease")

...a valuable resource for those...whose idea of `the big picture' includes more than just the bottom line. (Maggie Oman ShannonAuthor of "The Way We Pray and editor of Prayers for Healing")

Reading this book is like getting a degree in promotional savvy... (Victoria Moran, author of Lit from Within and Creating a Charmed Life)

A treasure house of fabulous, practical ideas.Do not pass up this book if you know what's good for you! (Carol Adrienne, Ph.D., author of Find Your Purpose, Change Your Life)
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Product Details

  • Hardcover: 400 pages
  • Publisher: William Morrow; 1 edition (April 2002)
  • Language: English
  • ISBN-10: 006019880X
  • ISBN-13: 978-0060198800
  • Product Dimensions: 6 x 1.2 x 9 inches
  • Shipping Weight: 1.4 pounds
  • Average Customer Review: 4.9 out of 5 stars  See all reviews (27 customer reviews)
  • Amazon Best Sellers Rank: #1,123,291 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

40 of 40 people found the following review helpful By Dennis Littrell HALL OF FAMETOP 500 REVIEWERVINE VOICE on January 9, 2003
Format: Hardcover
This is an extraordinarily detailed book written in an incisive and engaging style that will serve not only as a "how to" and an inspirational, but as a work of reference as well. Take it on the plane, underline it. Read it for pleasure. Get it out at night and study.
Susan Harrow knows the PR business backwards and forwards, and reading this book can help you to know it too. She knows the pitfalls to media success, and she knows scores of secrets to success. Let me just say that if you are about to embark (or have been embarking) on a public career of any kind, you will find this book invaluable. I haven't used the word "invaluable" in over five hundred reviews. It applies here, believe me. This is why HarperCollins published this book (they undoubtedly had dozens of similar manuscripts that they could have published), and this is why HarperCollins and Susan Harrow are working hard to promote this work. It's the best of its kind that I have seen. I only wish I had this book when I was one and twenty or even one and forty. And now that I am more like one and ... there's still a chance I might put this to good use!
Harrow uses anecdotes and remembrances from her own experience to get across her points. One that I especially liked comes under her heading, "Trust in your own authority" on page 176. She recalls being in that infamous psychology experiment in which you are to give an electrical shock to someone in another room for some error. The point was to see if you, sadistic innocent that you are, would actually do it! Harrow reports that she opted out rather than administer the shock. I believe her because it is obvious that she thinks for herself and doesn't blindly follow authority.
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10 of 10 people found the following review helpful By Donald Mitchell HALL OF FAMETOP 500 REVIEWERVINE VOICE on September 12, 2005
Format: Hardcover
Most of us don't want to be packaged for sale like a used car.

If you have ever had a public relations agent, you probably know that the activity can be both unpleasant and fraught with peril.

If you haven't had a public relations agent, you are probably feeling daunted about what's involved in gaining publicity and what you will gain or lose from the experience.

If your situation fits any of those three parameters, this book is for you.

Susan Harrow does an exceptional job of combining

1) the basics of public relations

2) with detailed examples of how to do it while being yourself

3) as she also addresses common concerns.

The book also has an extensive list of resources that is worth the price of the book.

I was impressed by the book's special sensitivity to the issues of being a woman in the public relations arena. I thought that Ms. Harrow addressed those issues with sensitivity and wisdom, down to addressing Sharon Stone's famous movie scene of recrossing her legs.

Although this book touts itself as a Woman's Guide in the subtitle, I thought the advice was helpful and pertinent to me as a man.

The text is designed to be easy to follow, which I liked. The main text is listed in process order with clear numbers to direct your focus to each step. There are boxes with special reminders. You also have exercises you can use to apply the lessons from the text.

You could work with this book for months, and gain new insights from Ms. Harrow each time you open it.

To me, the most special part of the book came in the many examples of how others have created public relations materials that reflect them, rather than putting some "canned" face forward.
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8 of 8 people found the following review helpful By Ann Keeler Evans on May 16, 2002
Format: Hardcover
"Day by day, step by step, getting it together," the song says. And that's just what Susan Harrow offers us in Sell Yourself Without Selling your Soul. Susan believes that by deciding what you want, clarifying what you have and plotting out the distance between those two points, you can make your dreams come true. "Sell Yourself" teaches you how to make the media sit and take notice -- and to keep noticing. It offers you ways to stay firmly centered in your integrity and passion. This book is about realistic, practical and doable steps for promoting yourself into your future. And it's fun and funny. It helps you be serious about what you want and encourages you to enjoy the journey. I'm glad it comes in hardback form, because it's a book I'm going to read and follow over and over again. Afterall, I deserve to achieve my dreams. And so do you. Buy the book and dream big!
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7 of 7 people found the following review helpful By Sherry Richert Belul on September 13, 2005
Format: Hardcover
What I love about this book is its warmth and authenticity. Susan is an incredibly talented marketing and publicity expert... but just as importantly, she genuinely cares about living life with integrity. It's that combination of skill and thoughtfulness that makes this book different than any other marketing how-to. As owner of a small, heartfelt business, this is the one book I turn to over and over again as my reference for publicity questions and inspiration. The pages of my own copy are dog-eared and marked with highlighter. If you believe in what you're doing and want to spread the word, you won't be disappointed in this book. I promise.
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