eBay can mean big business, but only if you know how to use the auction site effectively. To ensure that your wares don’t just sell, but sell quickly, at the desired price, and without any complications in shipping or payment, you need this no-nonsense guide. This artfully designed book by eBay aficionados Jim Heid and Toby Malina delivers the lowdown on selling on eBay. Toby and Jim’s clear, authoritative text is augmented by the book’s appealing and helpful graphics. They show you how to take flattering photos of your items and present them in attractive, effective eBay pages. The guide also includes up-to-date coverage of all that’s new and improved on eBay—from My eBay 2.0 to PayPal Buyer Credit, advanced search functionality, the Shipping Center, eBay Accounting Assistant, and more. Filled with need-to-know information about everything from payment methods to shipping considerations and establishing starting bid prices, this entertaining and practical guide is an essential stop on the road to eBay success.
Jim Heid describes himself as a poster child for Apple's iLife software: he has been taking photos, making movies, and playing music since he was a kid. His best-known book series, "The Macintosh iLife," is the world's top-selling line of iLife books.
He began writing about personal computers in 1980, when he computerized his home-built ham radio station with a Radio Shack TRS-80 Model I. As Senior Technical Editor of one of the first computer magazines, Kilobaud Microcomputing, he began working with Mac prototypes in 1983. He began writing for Macworld magazine in 1984, and is now a Senior Contributor. He has also written for PC World, Internet World, and Newsweek magazines, and wrote a weekly, nationally syndicated technology column for the Los Angeles Times.
Jim is a frequent speaker at user groups, conferences, and other events. He has taught at the Kodak Center for Creative Imaging in Camden, Maine, at the University of Hawaii, and at dozens of technology conferences in between.
Jim blogs about iLife and digital media topics at www.macilife.com.
