At the pulsating intersection of 60s iconography and iconoclasm stood George Lois, genius adman, who went on to sock it to the nation's eyeballs as Esquire's cover designer. As he publishes his visual memoir, Lois says he has no heirs. He may be right. $ellebrity toots its horn as loud and proud as the photo of Muhammad Ali that shouts from the cover.' (Vanity Fair) 'Packed full of amusing, insightful and always idiosyncratically opinionated anecdotes. Not to be missed.' (Creative Review) 'Fascinating and lavishly illustrated ... for anyone interested in how celebrity becomes iconography, in how fame sells, or in the huge creative boom in advertising in the Sixties, this book is unmissable.' (OK!) 'Inspirational ... Lois produced some of the most memorable covers in magazine history.' (Esquire) 'Will make you look trendy.' (Tatler) 'Irreverent in the extreme with no apparent order ... However, the lack of order does lend itself well to the content, which is stunningly original. The images generally have a real 'stand-alone' quality which makes $ellebrity a real page-turner ... Master of the aesthetic sell, he does not need to try hard to convince us of his genius.' (baseline)
About the Author
George Lois, a native New Yorker, became in 1958 Art Director of Doyle Dane Bernbach and started his first agency in 1960. He is the recipient of an AIGA Gold Medal, among other honours, and the author of two books on advertising. He continues to consult for major corporations.