Customer Reviews

Selling 101: Essential Selling Skills for Business Owners and Non-Sales People

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If you are starting a business and want to learn the basics of selling and marketing a service or product, there are lots of books out there but very few present as much useful information as clearly and concisely as does Micheal McGaulley's Selling 101.

The book is organized in a chronological fashion and covers all the steps from finding a prospect to following up on an account you have sold. The sections on locating quality prospects on convincing the decision maker to go with you are especially well done.

If you own your own business and are at a point in the growth of your business that you need to add salespeople, this book includes some excellent material on hiring, motivating, and retaining quality sales people that is not included in most other books on the selling process.

This would be a particularly good book for the business owner who wants to sell more effectively and does not have a sales and marketing background. However, it is also a very good book for the salesperson who just wants to close more sales.

This book has been invaluable to me from two perspectives. The first time, I read this as a twenty-year career auto salesperson, and currently, in my dual role as a Personal Financial Analyst and also as a Performance Coach for Self-Empowerment and Holistic Well-Being. The author subtitles his book...a Course for Business Owners and Non-sales people. It is so much more! Packed full of concise information on effective communication, organizational skills, and motivation, it is the source of so many subtle changes that we can implement to better market ourselves, our ideas, and our products and services. This book will pay for itself many times over. It was like attending many weekends of workshops in Business and Salesmanship, in the comfort of my own home-office! Many thanks for doing all the legwork for me! If your time is valuable, and you seek to utilize the same skills that make the largest corporations successful, This book is for you. I highly recommend it!

A great book for people who are in the business world and about to enter the business world. I used several helpful suggestions from the book in recent interviews. Once I found my job, I kept refering back to it because of its helpful suggestions.

i highly recommend this book. the book is very easy to read, easy to start in selling, if you do not have any background ion selling this book for you Syed Omar AUC