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"The Selling of 9/11 lays out for us in clear language exactly how the terrible events of that day led to a wholesale commodification of US nationalism. Whether or not you think the world changed on September 11 2001, you need to read this book. It will change the way you think about those events."--Toby Miller, University of California, Riverside
"Although there have been many pained, pious and political responses to 9-11, very little has been said about business as usual-- about consumerism and commodification. This timely volume begins to break the silence. Is the proliferation of 9-11 memorabilia to be taken as a healthy alternative to national abjection, or is it just an irrepressible commitment to making money? What is the culture of kitsch, and the place of kitsch in culture? Does the national imaginary function best when generating self-parody, and if so could this be called critique? The Selling of 9/11 sets a remarkably high standard for the application of cultural studies models to the most sensitive domain of recent culture: the "attack on America" of September 2 2001."--David Simpson, University of California, Davis
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From American flag decals and replicas of the World Trade Center to an emotionally fueled advertising campaign for The New York Times, the marketing and commodification of September 11 reveals the contradictory processes by which consumers in the U.S. (and around the world) communicate and construct national identity through cultural and symbolic goods. Contributed essays take critical stock of the role that consumer goods, media and press outlets, commercial advertising, marketers, and corporate public relations have played in shaping cultural memory of a national tragedy.
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