"...clarifies just how radically the selling function has changed.Read it before your competition does!" -- Larry Wilson, Author; "Stop Selling, Start Partnering"
"...should be required reading for every employee in every company in America from the CEO down." -- Lou Pritchett, VP, Sales (Retired), Procter & Gamble
"...the most practical guide to dealing with the changing customer... Read it or be left in the dust!" -- Lee Iacocca, Founder and CEO, EV Global Motors (former CEO of Chrysler Corp.)
"...will make a genuine and far-reaching contribution to most every reader's thinking and results." -- Ed Satell, "The Selling Advantage"
"An innovative paradigm for the new economy. The rules have changed. The seller needs to assume the role of motivator." -- Doron Kempel, VP Media Group, EMC
"Full of powerful, practical, proven sales methods that will help you to sell more effectively than ever before." -- Brian Tracy, President and CEO, Brian Tracy International, and author, Advanced Selling Strategies and Maximum Achievement
From the Back Cover
'Selling 2.0' is definitely required reading for successful selling in the new economy." Ed Grebow President, Sony Broadcast and Professional Company
" powerful and illuminating truly reflects what customers expect from salespeople today." Gschwandtner , Publisher & Editorial Director, Selling Power
" offers vital insights into how to sell and market more effectively in the 21st century." Geoffrey Brewer, editor in chief, Sales & Marketing Management
" challenges you with a new vision of the persuasion process Dale Carnegie, meet Bill Gates." David C. Hirsch, Marketing Director, Synygy, Inc.