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Selling 2.0: Customer Motivation Strategies for Winning Business in the New Economy Mass Market Paperback – October 10, 2000


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Product Details

  • Mass Market Paperback: 304 pages
  • Publisher: Berkley Trade (October 10, 2000)
  • Language: English
  • ISBN-10: 0425176495
  • ISBN-13: 978-0425176498
  • Product Dimensions: 8.2 x 5.2 x 0.8 inches
  • Shipping Weight: 8.8 ounces
  • Average Customer Review: 4.8 out of 5 stars  See all reviews (5 customer reviews)
  • Amazon Best Sellers Rank: #885,785 in Books (See Top 100 in Books)

Editorial Reviews

Review

" …powerful and illuminating…based on solid research that truly reflects what customers expect from salespeople today." -- Gerhard Gschwandtner, Publisher & Editorial Director, Selling Power magazine

"...clarifies just how radically the selling function has changed.Read it before your competition does!" -- Larry Wilson, Author; "Stop Selling, Start Partnering"

"...should be required reading for every employee in every company in America from the CEO down." -- Lou Pritchett, VP, Sales (Retired), Procter & Gamble

"...the most practical guide to dealing with the changing customer... Read it or be left in the dust!" -- Lee Iacocca, Founder and CEO, EV Global Motors (former CEO of Chrysler Corp.)

"...will make a genuine and far-reaching contribution to most every reader's thinking and results." -- Ed Satell, "The Selling Advantage"

"An innovative paradigm for the new economy. The rules have changed. The seller needs to assume the role of motivator." -- Doron Kempel, VP Media Group, EMC

"Full of powerful, practical, proven sales methods that will help you to sell more effectively than ever before." -- Brian Tracy, President and CEO, Brian Tracy International, and author, Advanced Selling Strategies and Maximum Achievement

From the Back Cover

"Inspired and practical…Read it or be left in the dust!" Lee Iacocca, Founder and CEO, EV Global Motors (former CEO Chrysler)

'Selling 2.0' is definitely required reading for successful selling in the new economy." Ed Grebow President, Sony Broadcast and Professional Company

"…powerful and illuminating…truly reflects what customers expect from salespeople today." Gschwandtner , Publisher & Editorial Director, Selling Power

"…offers vital insights into how to sell and market more effectively in the 21st century." Geoffrey Brewer, editor in chief, Sales & Marketing Management

"…challenges you with a new vision of the persuasion process…Dale Carnegie, meet Bill Gates." David C. Hirsch, Marketing Director, Synygy, Inc.


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Customer Reviews

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Most Helpful Customer Reviews

2 of 2 people found the following review helpful By A Customer on February 25, 2001
Format: Mass Market Paperback
Josh Gordon is a marketing genius. This book offers great insights into selling in the New Economy, but get this: a lot of the ideas he presents are not new. What is new is the unique perspective and packaging he offers. He takes the old and the new and makes them make sense together. I found it important for my own selling strategy but don't expect every page to be full of new ideas you haven't heard of before.
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1 of 1 people found the following review helpful By A Customer on January 21, 2001
Format: Mass Market Paperback
This book sneaks up on you. It is a fun and easy read. I found it to be packed with practical suggestions and does a great job spelling out in specific terms how selling is different today Vs. 10 years ago. Then near chapter 15 it hit me..POW! If all this is true then people who run sales teams, like myself, need a freash look at the basic strategy they run with.
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1 of 1 people found the following review helpful By A Customer on October 30, 2000
Format: Mass Market Paperback
The book was very well organized, and very client-centric. I thought the detail of survey results was used well to bridge the chapters. A very relevant topic in today's fast-paced selling environment
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1 of 1 people found the following review helpful By A Customer on February 15, 2001
Format: Mass Market Paperback
I liked it a lot. Simple and fun to read. Lots of good ideas.It makes you think.
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1 of 2 people found the following review helpful By Frank Alden on December 11, 2001
Format: Mass Market Paperback
An amazing book. Insightful and full of vision. But at the same time it gets down to brass tacks and tells you how to close sales. It is a fun read and easy to follow. If you want to know how to win at selling today this book is for you.
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