Selling Air: How to Jump-Start Your Career in Radio Sales [Paperback]

Bob Diamond (Author), Jay Frost (Contributor)

Editorial Reviews

About the Author

Bob Diamond was born in New York City in 1948 and lived and went to school there through the 1960s. He then moved to western Massachusetts and completed his education at the University of Massachusetts and started work as a social worker. In 1981 he became a part-time sports announcer at WHAI AM-FM in Greenfield, Mass. and has been in radio sales for 25 years. He lives in rural western Mass., and his passions are raising money for charities, cross country skiing, coaching basketball, golf, and good food.

Jay Frost is a freelance writer who has authored several books, live training programs, case studies and multimedia scripts for dozens of well-known national corporations, mostly in the pharmaceutical and biotechnology industries. He is author of Be Brief, Be Bright, Be Gone: Career Essentials for Pharmaceutical and Biotechnology Sales Professionals, the title that inspired Selling Air. Jay also lives in rural western Massachusetts and is an avid skier, hiker, and golfer.

Product Details

• Paperback: 116 pages
• Publisher: iUniverse, Inc. (January 11, 2008)
• Language: English
• ISBN-10: 0595477739
• ISBN-13: 978-0595477739
• Product Dimensions: 9 x 6 x 0.3 inches
• Shipping Weight: 9.9 ounces (View shipping rates and policies)
• Average Customer Review: 3.0 out of 5 stars  See all reviews (3 customer reviews)
• Amazon Best Sellers Rank: #303,731 in Books (See Top 100 in Books)

Customer Reviews

Most Helpful Customer Reviews

1 of 1 people found the following review helpful:

5.0 out of 5 stars So Helpful!, February 8, 2008

By 

Rebecca Caplice - See all my reviews
(REAL NAME)   

Amazon Verified Purchase

This review is from: Selling Air: How to Jump-Start Your Career in Radio Sales (Paperback)

This book is the bible for those who want to jump start their careers in radio. It is crammed full of excellent ideas for finding prospects and closing the deal. This guy is an absolute genius!

2.0 out of 5 stars Very Basic Intro to Radio Sales, July 13, 2011

By 

C. Cohen "An inner adventurer" (Kansas City, Missouri) - See all my reviews
(REAL NAME)   

Amazon Verified Purchase

This review is from: Selling Air: How to Jump-Start Your Career in Radio Sales (Paperback)

I bought this book as I am pursuing a radio sales career, so I wanted something that would give me a jump start, as the title promised. This book is thin not only in pages, but in content. Sorry, I WANTED to like it - the cover and title were attention-grabbing and promising, but the content was so very basic and didn't get me very far in comparison with the other two books I ordered on this topic. This gives you broad suggestions like a description of all the departments in a typical radio station. It didn't offer nearly as many prospecting and business-building techniques as hoped. If you want some tips on how to land your first radio sales position, how to approach the interview etc. then this book might be somewhat helpful, as it covers how to get the job and how to orient yourself within the station itself, but it doesn't offer nearly as much info on how to succeed once you get the job.

2.0 out of 5 stars Pretty Basic, October 14, 2008

By 

Xavier B (Vancouver, BC) - See all my reviews

This review is from: Selling Air: How to Jump-Start Your Career in Radio Sales (Paperback)

I bought this book thinking that it would be a quick intro to radio sales and actually selling radio. Instead it is a basic tour of the basics - the same stuff you get in your orientation at a new station. Maybe it's useful in small markets but it was way to basic to be of use for me. Not a good investment.