Complete account of Willys-Overland Motors Inc advertising and their battle with the US Gov. to capture the rights to the JEEP trade name. 58 full page color WW2 Willys-Overland jeep ads in LARGE 10.5 X 14 inch format!! Full descriptions of ads and illustrations, US FTC Findings & Order, trade mark regulation info., etc.
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Book Description
Editorial Reviews
About the Author
Fred Coldwell, a 20 year resident of Denver, Colorado, has long been interested in functional utility vehicles, especially light trucks adopted to farm use. He first began collecting WW2 jeep magazine ads ten years ago as an antidote to collecting actual military jeeps.
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Most Helpful Customer Reviews
1 of 1 people found the following review helpful:
5.0 out of 5 stars
Willys Advertising,
By "jeepsw" (Tucson, AZ United States) - See all my reviews
This review is from: Selling The All-American Wonder: The World War II Consumer Advertising of Willys-Overland Motors, Inc. (Paperback)
A superb book for the Jeep nut ! Great color reproductions of Willys advertising and a look behind the scenes of those very ads. A great way to spend a rainy (or sunny!) afternoon without having to wash-up afterwards ! I have read through my copy many times, and may even buy a second copy to cut up to frame my favorite ads.
5.0 out of 5 stars
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This review is from: Selling The All-American Wonder: The World War II Consumer Advertising of Willys-Overland Motors, Inc. (Paperback)
Every book in this series I own is worth every penny I spent on them. The Author really knows his subject matter and presents it in a clean and logical manner progressing from the the introduction of the Jeep's through the end of their production life. Not only does it provide excellent information on the Jeep's but it gives you an insight into the mindset of the general public at the time the Ad's were put out. Anyone afflicted with "OliveDrabGreen Disease" definitely needs to spend a few dollars and add this book to their information resource Library..
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Inside This Book
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First Sentence:
YOU'VE got to he tough to take the rough-and-tumble jolting of a mordern tank or scout car. Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
blackout driving lamp, mighty jeep, jeep ads, mobile power unit, word jeep, slat grill, civilian jeep, name jeep, windshield cover, solid disc wheels, banner line, headlight doors, adjusting arms, spare gas, military jeeps, top bows, pilot model, trademark application, years last past, scout car, quartermaster corps Key Phrases - Capitalized Phrases (CAPs): (learn more)
Willys-Overland Motors, Quartermaster Corps, Official Gazette, Pasture Green, World War, First Use Claimed, Trademark Reg, North Africa, Patent Office, New Guinea, Coast Guard, John Howard, Silver Star, United Nations, Army Ground Forces, Congressional Medal of Honor, Harvest Tan, Rationing Board, Saturday Evening Post June, Saturday Evening Post May, James Sessions, Saturday Evening Post July, Army Nurse Corps, Luzon Red, Uncle Sam New!
Books on Related Topics | Concordance | Text Stats Browse Sample Pages:
Front Cover | First Pages | Back Cover | Surprise Me!
YOU'VE got to he tough to take the rough-and-tumble jolting of a mordern tank or scout car. Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
blackout driving lamp, mighty jeep, jeep ads, mobile power unit, word jeep, slat grill, civilian jeep, name jeep, windshield cover, solid disc wheels, banner line, headlight doors, adjusting arms, spare gas, military jeeps, top bows, pilot model, trademark application, years last past, scout car, quartermaster corps Key Phrases - Capitalized Phrases (CAPs): (learn more)
Willys-Overland Motors, Quartermaster Corps, Official Gazette, Pasture Green, World War, First Use Claimed, Trademark Reg, North Africa, Patent Office, New Guinea, Coast Guard, John Howard, Silver Star, United Nations, Army Ground Forces, Congressional Medal of Honor, Harvest Tan, Rationing Board, Saturday Evening Post June, Saturday Evening Post May, James Sessions, Saturday Evening Post July, Army Nurse Corps, Luzon Red, Uncle Sam New!
Books on Related Topics | Concordance | Text Stats Browse Sample Pages:
Front Cover | First Pages | Back Cover | Surprise Me!
Citations (learn more)
This book cites 4
books:
- Arts and Crafts ( Collector's Guides) The Complete Visual Reference and Price Guide by Judith Miller in Front Matter
- San Francisco, California in Front Matter
- Under Fire: An American Story by Oliver L. North on page 82
- Winston Churchill (Penguin Lives Biographies) by John Keegan on page 81
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