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2 Reviews
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1 of 1 people found the following review helpful:
5.0 out of 5 stars
Willys Advertising,
By "jeepsw" (Tucson, AZ United States) - See all my reviews
This review is from: Selling The All-American Wonder: The World War II Consumer Advertising of Willys-Overland Motors, Inc. (Paperback)
A superb book for the Jeep nut ! Great color reproductions of Willys advertising and a look behind the scenes of those very ads. A great way to spend a rainy (or sunny!) afternoon without having to wash-up afterwards ! I have read through my copy many times, and may even buy a second copy to cut up to frame my favorite ads.
5.0 out of 5 stars
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This review is from: Selling The All-American Wonder: The World War II Consumer Advertising of Willys-Overland Motors, Inc. (Paperback)
Every book in this series I own is worth every penny I spent on them. The Author really knows his subject matter and presents it in a clean and logical manner progressing from the the introduction of the Jeep's through the end of their production life. Not only does it provide excellent information on the Jeep's but it gives you an insight into the mindset of the general public at the time the Ad's were put out. Anyone afflicted with "OliveDrabGreen Disease" definitely needs to spend a few dollars and add this book to their information resource Library..
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Selling The All-American Wonder: The World War II Consumer Advertising of Willys-Overland Motors, Inc. by Frederic L. Coldwell (Paperback - Mar. 1997)
Used & New from: $27.30
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