Customer Reviews

Selling Art 101: The Art of Creative Selling

5 star:		(3)
4 star:		(0)
3 star:		(1)
2 star:		(0)
1 star:		(1)

 

 

Robert Dvorak's insights into selling art are not bad, but not new, either. Much of what is in this book repeats "tried and true" techniques for artists interested in making contacts, extending visibility and taking advantages of opportunities.

However, effective marketing is not the same thing as selling. Marketing involves a thoughful understanding of your core purpose, a sense of values, and a sense of precisely what the intended consumer of your product might reasonably expect to get from your work.

In this case, very little is said about this necessary activity. Instead, much is assumed about the artist's self-knowledge as it relates to whoever might buy the work, and this assumption is not the most effective.

It's a good book, but there is still a great, gaping need for more in this field - where sales and marketing might still be perceived as "evil."

I'm over halfway through this book and it is so helpful, specifically to an artist, we have a harder time selling our work. I can already see it's a book to read over and over, memorize, but has practical applications to help one grow comfortably with the process of selling.

SELLING ART 101: THE ART OF CREATIVE SELLING deserves ongoing recommendation as one of the few art marketing titles to cover all the details needed to sell art. What differentiates this from other 'how to sell titles'? Chapters cover studio selling, topics specific to appealing to art buyers, taking notes during conversations discussing needs, and more, offering sidebars of first-person insights to supplement art-specific selling ideas.

Diane C. Donovan
California Bookwatch

This book was a total disappointment. The information provided was very basic and contained information most people should already be aware of. I would have returned the book had the price not been so low. I imagine the author simply sat down one afternoon, for an hour, and wrote it when he nothing else to do. I read it in less time and threw it in the trash.

if you gotta play the biz game, then this one is worth reading...for those of you who already have your medici's, hats off to you...