Selling Beyond eBay: Foolproof Ways to Reach More Customers and Make Big Money on Rival Online Marketplaces [Paperback]

Greg Holden (Author)

Book Description

Publication Date: July 5, 2006

There's more than one way to sell online, and for savvy sellers who want to build on their eBay success or are dissatisfied with eBay, this book offers powerful strategies for targeting not just more buyers, but the right buyers. By taking advantage of specialty sites, other auction sites, and online storefronts, sellers can dramatically increase their profits, and "Selling Beyond eBay" shows them how, step by step.

Editorial Reviews

From Booklist

As first to market, eBay certainly dominates the online auction space. Challengers have come into the fray, only to fade into obscurity. The competition just pales in comparison when it comes to market exposure, features, and ease of use. Holden is no stranger to eBay, having written seven books on the subject, but he notes that in terms of growth, eBay is not the shooting star that it once was. Sellers are complaining about the increased competition, fee increases, and the overreaching power that eBay holds over its members. A successful online business shouldn't have to depend on a single service provider such as eBay for its success, particularly when small infractions of eBay's complex rules can shut your business down in a flash. Holder reviews a number of competing services, such as iOffer, which turns the table on the auction process and lets buyers place offers below the seller's asking price; Yahoo! Auctions, which is poised to become the dominant auction seller in Asia; and Overstock.com, currently gaining exposure with high-profile TV ads. David Siegfried
Copyright © American Library Association. All rights reserved

Book Description

"Whether you’re a veteran eBay pro or a first-time online seller, there’s one thing you should know: eBay is not the only game in town. In fact, with eBay growing bigger and more crowded every day, serious shoppers -- and the savviest sellers -- are gravitating to other online marketplaces.

Selling Beyond eBay gives you strategies for targeting not just more buyers but the right buyers—the ones looking for the specific products you’re selling. Using online storefronts, specialty sites, and other auction sites, you can dramatically increase profits—and sustain them for much longer, too.

This great book tells you everything you need to know about:

Selling on hot auction sites and marketplaces like uBid, Overstock Auctions, bidville, Yahoo!Auctions, ebid.tv, iOffer—even Amazon!

Creating and managing an online storefront and partnering with a “big name”

Combining storefront sales with auction sales, including eBay

Expanding your product sourcing to find the best products and best deals to pass on to your customers

Selling Beyond eBay also includes eye-opening profiles of successful sellers using these strategies and sites in addition to (or even instead of) eBay. You’ll even learn how to reach customers overseas and around the world, as well as how to develop offline strategies that complement your online sales.

These days, there are countless places for customers to buy products. It’s time to start Selling Beyond eBay!"

See all Editorial Reviews

Product Details

• Reading level: Ages 17 and up
  
• Paperback: 304 pages
• Publisher: AMACOM (July 5, 2006)
• Language: English
• ISBN-10: 0814473490
• ISBN-13: 978-0814473498
• Product Dimensions: 9.2 x 7.4 x 0.9 inches
• Shipping Weight: 1.2 pounds
• Average Customer Review: 3.5 out of 5 stars  See all reviews (4 customer reviews)
• Amazon Best Sellers Rank: #144,741 in Books (See Top 100 in Books)
  • #43 in Books > Computers & Technology > Business & Culture > eBay
  • #96 in Books > Computers & Technology > Home Computing > Internet > Online Searching

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Customer Reviews

Most Helpful Customer Reviews

22 of 24 people found the following review helpful:

5.0 out of 5 stars Life after Ebay, but don't leave them out, March 20, 2008

By 

Rockin online auctions (USA) - See all my reviews

This review is from: Selling Beyond eBay: Foolproof Ways to Reach More Customers and Make Big Money on Rival Online Marketplaces (Paperback)

I purchased this book after being suspended from EBay after being a member since 1999, a powerseller, and with a rating of over 5,000. I learned an expensive lesson and gathered great infomation due to suspension, but especially form this book. I'd recomend every Ebayer and anyone wishing to sell online to purchase this book. As I said I've been an EBayer since 1999, and learned so much from this book. I have been re-instated on EBay and this book and my suspension has given many tips,and information that has also helped changed the way I will things from now on. At 1st I was so angry at EBay that I had inquired about Amazon, Yahoo, Craigs list to name a few of other popular auction sites, I even started the process to open one with Amzazon, and will probaly eventually be listing on this site as well as others. I learned you can't put all you eggs in one basket, always needing a back up plan, and must always follow rules,read and understand policies, and make sure to always be up to date all the time. I opened my own web-site which I probaly would have never done if it wasn't for the suspension and this book. After reading this book I read that many other sellers of EBay have opened their own web-site, but many have also kept a presence with EBay, because they are the largest and most popular online site of its kind, no one even comes close.I'm continuing my reading of this book and have already highly recomended it to others. What would happen if EBay did not exist anymore? EBay fees just went up again, to some as high as 33%. It is and has become extrmely differcult to make money online, so it is important to do your homework to be successful.Before my EBay site went down I had been paying monthly fees of around $700 and at the rate I was listing that amount would have easily gone much higher. Now I have decided that I will have auctions in several areas, and sites, but most of all have my site up and it will soon become profitable.The money I was paying for fees, by splitting it up to mantain a web-site easily makes it work. I have learned all this and much more from this book, every reader will get something from this book, and for many it may change your life for the better.So I highly recomend this book to all and can't wait for an
Luke T Renchan

10 of 14 people found the following review helpful:

5.0 out of 5 stars Another fine internet small business book, October 6, 2006

By 

Midwest Book Review (Oregon, WI USA) - See all my reviews

This review is from: Selling Beyond eBay: Foolproof Ways to Reach More Customers and Make Big Money on Rival Online Marketplaces (Paperback)

Speaking of Ebay, SELLING BEYOND EBAY: FOOLPROOF WAYS TO REACH MORE CUSTOMERS AND MAKE BIG MONEY ON RIVAL ONLINE MARKETPLACES by Greg Holden is another fine internet small business book which will reach small sellers and pros alike. Understand how competing auction and non-auction sites like Overstock, Bidville, Yahoo and eBid work, learn how to partner a small store with a big name, and locate new product deals using SELLING BEYOND EBAY, which include includes profiles of successful seller techniques both inside and apart from Ebay.

10 of 14 people found the following review helpful:

3.0 out of 5 stars e-selling overview, July 24, 2006

By 

J. Klem - See all my reviews
(REAL NAME)   

This review is from: Selling Beyond eBay: Foolproof Ways to Reach More Customers and Make Big Money on Rival Online Marketplaces (Paperback)

An easy read. Definitely worth the money, for the websites I might never have found otherwise, & the interviews w. ebayers
who've found success combining ebay w. other e-selling methods