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Selling: Building Partnerships Hardcover

ISBN-13: 978-0073530017 ISBN-10: 0073530018 Edition: 8th

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Selling: Building Partnerships + Advertising and Promotion: An Integrated Marketing Communications Perspective, 9th Edition + MP Consumer Behavior with DDB Data Disk
Price for all three: $611.47

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Product Details

  • Hardcover: 576 pages
  • Publisher: McGraw-Hill/Irwin; 8 edition (November 17, 2010)
  • Language: English
  • ISBN-10: 0073530018
  • ISBN-13: 978-0073530017
  • Product Dimensions: 10.1 x 8.1 x 1.1 inches
  • Shipping Weight: 2.7 pounds (View shipping rates and policies)
  • Average Customer Review: 4.0 out of 5 stars  See all reviews (8 customer reviews)
  • Amazon Best Sellers Rank: #161,111 in Books (See Top 100 in Books)

Editorial Reviews

About the Author

Stephen B. Castleberry, University of Minnesota, Duluth John (Jeff) F. Tanner, Jr., Baylor University --This text refers to the Paperback edition.

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Most Helpful Customer Reviews

By Joseph Strong on January 20, 2014
Format: Hardcover Verified Purchase
This book is full of useful information that will come in very useful for a carreer in sales. Happy Reading!
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By William C. on September 29, 2013
Format: Hardcover Verified Purchase
Quite enjoyable for my Marketing course. The personal examples from sales professionals in the field keep it relevant, and the text itself is quite easy to get through.
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1 of 2 people found the following review helpful By Melissa on October 8, 2012
Format: Hardcover Verified Purchase
The item came in quickly and was exactly as described when I received it. I would definitely purchase from this vendor again, they were dependable and made things easy!
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0 of 1 people found the following review helpful By Casey Scott on September 24, 2013
Format: Hardcover Verified Purchase
This book has a bit of highlighting in it, however it is in great condition. No pages are missing and for the most part the highlighting is key points which has proved to be helpful.
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